Author : Naresh K. Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 0857247271
Total Pages : 216 pages
Book Rating : 4.78/5 ( download)
Book Synopsis Review of Marketing Research by : Naresh K. Malhotra
Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.