Revenue Growth Modeltm Chief Revenue Officers Guide To B2b Sales Success

Author : David J Cichelli
Publisher :
ISBN 13 : 9781735864624
Total Pages : 364 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Revenue Growth Model(TM)-Chief Revenue Officer's Guide to B2B Sales Success written by David J Cichelli and published by . This book was released on 2021-11 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue growth drives corporate success! Who owns revenue growth? The chief revenue officer coordinates the end-to-end buyer journey aligning the roles of business development, marketing, sales and customer service. Customers expect a value-added buying experience. No longer can marketing, sales and service perform their duties without coordinating their efforts along the buyer journey. Often, customers make digital inquiries, depend on sales personnel to facilitate purchase decisions, and expect seamless customer service support. The Revenue Growth Model(TM) provides a unified platform for serving today's buyers. Each element ensures revenue success from revenue leadership to revenue operations. Siloed customer contact strategies no longer serve buyer needs. The Revenue Growth Model features nine key pillars of success each directed by revenue leadership and supported by effective operations: 1. Revenue Segments: Who are the best customers? 2. Value Propositions: What's our message to segments, accounts, buyers? 3. Engagement & Motions: How do we support the buyer journey? 4. Channel Coverage: What's the best go-to-market strategy? 5. Organization & Job Design: How should we organize for sales success? 6. Sizing & Deployment: How many and where should we place our people? 7. Talent & Enablement: How do we acquire and improve talent? 8. Metrics & Quotas: What are the right measures and objectives? 9. Performance & Rewards: How should we evaluate and reward performance? The chief revenue officer is the role of the future! Companies embrace this role to help drive optimum profitable growth. From the bestselling author of Compensating the Sales Force, David Cichelli presents the chief revenue officer's road map for success in the Revenue Growth Model(TM) Chief Revenue Officer's Guide to B2B Sales Success. If you are a chief revenue officer, business unit general manager, or you support the revenue function, use this book to plan, organize and deploy revenue resources: digital, virtual, in-person, and automated solutions. Based on 40 years of strategic work with world-renowned revenue teams, the Revenue Growth Model is the leading framework for revenue success. You will discover insights, tools and action steps to align your revenue team to find, secure and retain customers.

Author : Emily Therneau
Publisher :
ISBN 13 : 9780615555195
Total Pages : pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book Chief Revenue Officer! written by Emily Therneau and published by . This book was released on 2011-10-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Executive management (C-level) description of the Chief Revenue Office role in business to business market models.

Author : Marylou Tyler
Publisher : McGraw Hill Professional
ISBN 13 : 1259835650
Total Pages : 208 pages
Book Rating : 4.50/5 ( download)

DOWNLOAD NOW!

Download or read book Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline written by Marylou Tyler and published by McGraw Hill Professional. This book was released on 2016-08-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.) If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to: • Identify the prospects with the greatest potential • Clearly articulate your company’s competitive position • Implement account-based sales development using ideal account profiles • Refine your lead targeting strategy with an ideal prospect profile • Start a conversation with people you don’t know • Land meetings through targeted campaigns • Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges. • Define, manage, and optimize sales development performance metrics • Generate predictable revenue You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of Predictable Prospecting.

Author : Stephen G. Diorio
Publisher : John Wiley & Sons
ISBN 13 : 1119871123
Total Pages : 292 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Revenue Operations written by Stephen G. Diorio and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find: Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses. The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs. The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years. An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

Author : Shashi Upadhyay
Publisher : John Wiley & Sons
ISBN 13 : 1119372062
Total Pages : 144 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book The Revenue Acceleration Rules written by Shashi Upadhyay and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.

Author : Nick Mehta
Publisher : John Wiley & Sons
ISBN 13 : 1119167965
Total Pages : 256 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book Customer Success written by Nick Mehta and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Author : David J. Cichelli
Publisher : McGraw Hill Professional
ISBN 13 : 0071742352
Total Pages : 316 pages
Book Rating : 4.51/5 ( download)

DOWNLOAD NOW!

Download or read book The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage the Four Stages of Growth written by David J. Cichelli and published by McGraw Hill Professional. This book was released on 2010-11-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you handle SUCCESS? With business growth come great things—larger market share, increased revenue, happy shareholders. However, sustaining revenue growth is seldom easy. Sales departments must quickly and seamlessly change sales strategies and tactics to grow sales. Unfortunately, sales departments are often ill-equipped to make the right changes at the right time. At long last, a solution to this common problem is at hand. It’s called the Sales Growth ModelTM. Created by David Cichelli and his team at the Alexander Group, a leading sales effectiveness consulting company, the Sales Growth Model explains how to keep sales results improving during all phases of market maturity. In The Sales Growth Imperative, Cichelli uses his game-changing approach to help you anticipate impending challenges and take the right action, enabling the growth to continue— and the sales department to flourish. He shows you the four stages of business growth and illustrates the challenges of each one: STAGE 1: START–UP Growth at an accelerating rate Challenges: adding additional selling capacity STAGE 2: VOLUME GROWTH Growth at a declining rate Challenges: finding new customers, keeping current ones, and launching new products STAGE 3: RE-EVALUATION Little to no growth Challenges: price management and cost reduction STAGE 4: OPTIMIZATION Profitable revenue growth Challenges: new value proposition, reaching new markets, and specialization As growth rates change, new sales solutions are necessary. You need to anticipate and execute your own successful sales strategy accordingly. Don’t let growth become an obstacle to success. the culmination of 30 years of experience consulting for such companies as FedEx, Verizon, American Express, HSBC, and Starbucks, the Sales Growth Model is the only way to ensure smooth sailing through the surprisingly troubled waters of success. “David’s expertise regarding compensation and sales effectiveness is clearly articulated in The Sales Growth Imperative. This book outlines effective tools that can be used at each stage of your business growth.” —Bruce Dahlgren, Senior Vice President, Managed Enterprise Solutions, HP Imaging and Printing Group “Interested in growing your sales? David Cichelli has crafted a comprehensive guide marketing professionals can use to understand and work effectively with their sales teams. . . . If you are in marketing and need to work with your sales force, get this book!” —John L. Graham, Professor of Marketing, The Paul Merage School of Business, University of California, Irvine

Author : Anthony Iannarino
Publisher : John Wiley & Sons
ISBN 13 : 1119890330
Total Pages : 295 pages
Book Rating : 4.31/5 ( download)

DOWNLOAD NOW!

Download or read book Leading Growth written by Anthony Iannarino and published by John Wiley & Sons. This book was released on 2022-09-21 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase revenue and achieve sustainable sales growth and success In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you’ll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making. You’ll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy. The author also presents: Strategies to help salespeople create and win new opportunities for revenue growth Ways to grow revenue when you’re required to deal with a “task force” or team of decision-makers who seem bent on preventing any kind of meaningful change Methods for shortening an ever-lengthening sales cycle An indispensable resource for salespeople and sales leaders at every level of organizations, Leading Growth will also earn a place on the bookshelves of consultants, coaches, and other professionals who serve revenue- and growth-oriented firms as they seek to expand.

Author : Thomas Baumgartner
Publisher : John Wiley & Sons
ISBN 13 : 1118376196
Total Pages : 258 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book Sales Growth written by Thomas Baumgartner and published by John Wiley & Sons. This book was released on 2012-03-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to how companies can drive sales growth Finding growth today can be an enormous challenge for companies in a complex and fast-changing business environment. There are no simple solutions, but in Sales Growth, experts from McKinsey & Company provide a practical blue-print for achieving this goal by revealing what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Broken down into five overarching strategies, this book focuses on the valuable lessons that power growth, including how to get ahead of the competition by taking advantage of trends and turning complex analysis into simple guidelines that sales reps on your front line need to sell better. Page by page, you'll learn how successful sales executives find untapped pockets of growth, act like locals to make the most of emerging markets opportunities, and power growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Based on interviews of more than 120 of today's most successful global sales leaders, from a wide array of B2C and B2B organizations Offers real-life examples of how successful sales leaders overcame the challenges encountered in the quest for growth Contains insights on finding growth before your competitors, optimizing sales operations and technology, developing sales talent and capabilities, and much more Created by sales executives for sales executives, this book will provide you with the practical guidelines and useful insights to drive sales growth today and in the future.

Author : Chris Golec
Publisher : John Wiley & Sons
ISBN 13 : 1119572002
Total Pages : 224 pages
Book Rating : 4.08/5 ( download)

DOWNLOAD NOW!

Download or read book Account-Based Marketing written by Chris Golec and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.