Rethinking Public Relations

Author : Kevin Moloney
Publisher : Routledge
ISBN 13 : 1134198698
Total Pages : 273 pages
Book Rating : 4.96/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Public Relations written by Kevin Moloney and published by Routledge. This book was released on 2006-04-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

Author : Kevin Moloney
Publisher : Routledge
ISBN 13 : 9781138593657
Total Pages : 194 pages
Book Rating : 4.56/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Public Relations written by Kevin Moloney and published by Routledge. This book was released on 2020 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of 'fake news' and 'churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master's level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR's 'voices'.

Author : Dr Kevin Moloney
Publisher : Routledge
ISBN 13 : 1134603576
Total Pages : 327 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Public Relations written by Dr Kevin Moloney and published by Routledge. This book was released on 2002-09-11 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

Author : Fraser P. Seitel
Publisher : Macmillan
ISBN 13 : 023033833X
Total Pages : 249 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Reputation written by Fraser P. Seitel and published by Macmillan. This book was released on 2012-08-21 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the rising importance of public relations in the business world and highlights some of the most important public relations moments in recent years, including Charlie Rangel's tax evasion, John Edwards' affair and love child, and Tiger Woods' cheating scandal.

Author : Kevin Moloney
Publisher : Routledge
ISBN 13 : 0429951523
Total Pages : 194 pages
Book Rating : 4.27/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Public Relations written by Kevin Moloney and published by Routledge. This book was released on 2019-07-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR’s impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of ‘fake news’ and ‘churnalism’ and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master’s level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR’s ‘voices’.

Author : Matthew Powers
Publisher : Cambridge University Press
ISBN 13 : 1108840515
Total Pages : 233 pages
Book Rating : 4.14/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Media Research for Changing Societies written by Matthew Powers and published by Cambridge University Press. This book was released on 2020-08-20 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading scholars of media and public life grapple with how to make sense of major transformations rocking media and politics.

Author : Bertrand Badie
Publisher : Edward Elgar Publishing
ISBN 13 : 1789904757
Total Pages : 197 pages
Book Rating : 4.58/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking International Relations written by Bertrand Badie and published by Edward Elgar Publishing. This book was released on 2020-02-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this thought-provoking book, Bertrand Badie argues that the traditional paradigms of international relations are no longer sustainable, and that ignorance of these shifting systems and of alternative models is a major source of contemporary international conflict and disorder. Through a clear examination of the political, historical and social context, Badie illuminates the challenges and possibilities of an ‘intersocial’ and multilateral approach to international relations.

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.96/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Public Relations written by and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Stewart M. Hoover
Publisher : SAGE
ISBN 13 : 9780761901716
Total Pages : 348 pages
Book Rating : 4.1X/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Media, Religion, and Culture written by Stewart M. Hoover and published by SAGE. This book was released on 1997-01-31 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links the growing connections between media, culture and religion into a coherent theoretical whole. It examines, amongst others, the effect on cultural practices and the increasing autonomy and individualized practice of religion.

Author : Karen S. Johnson-Cartee
Publisher : Rowman & Littlefield
ISBN 13 : 9780742528826
Total Pages : 250 pages
Book Rating : 4.20/5 ( download)

DOWNLOAD NOW!

Download or read book Strategic Political Communication written by Karen S. Johnson-Cartee and published by Rowman & Littlefield. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.