Rethinking Luxury

Author : Thomaï Serdari
Publisher : Springer Nature
ISBN 13 : 3030453014
Total Pages : 191 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Luxury Fashion written by Thomaï Serdari and published by Springer Nature. This book was released on 2020-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

Author :
Publisher : Editions L'Harmattan
ISBN 13 : 2140140222
Total Pages : 259 pages
Book Rating : 4.28/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking luxury business written by and published by Editions L'Harmattan. This book was released on 2020-01-10 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.

Author : Martin C. Wittig
Publisher : LID Editorial
ISBN 13 : 191064997X
Total Pages : 247 pages
Book Rating : 4.78/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Luxury written by Martin C. Wittig and published by LID Editorial. This book was released on 2017 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand ... and then command their loyalty? It's time to rethink how to market luxury products and services.

Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 0749470046
Total Pages : 269 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

Author : J. Mark Bertrand
Publisher : Crossway
ISBN 13 : 1433520842
Total Pages : 258 pages
Book Rating : 4.46/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Worldview written by J. Mark Bertrand and published by Crossway. This book was released on 2007-10-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has a worldview. How did we get it? How is it formed? Is it possible by persuasion and logic to change one's worldview? In Rethinking Worldview, writer and worldview teacher J. Mark Bertrand has a threefold aim. First, he seeks to capture a more complex, nuanced appreciation of what worldviews really are. Then he situates worldviews in the larger context of a lived faith. Finally, he explores the organic connections between worldview and wisdom and how they are expressed in witness. Bertrand's work reads like a conversation, peppered with anecdotes and thought-provoking questions that push readers to continue thinking and talking long after they have put the book down. Thoughtful readers interested in theology, philosophy, and culture will be motivated to rethink their own perspectives on the nature of reality, as well as to rethink the concept of worldviews itself.

Author : Robert W. Poole
Publisher : University of Chicago Press
ISBN 13 : 022655760X
Total Pages : 376 pages
Book Rating : 4.01/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking America's Highways written by Robert W. Poole and published by University of Chicago Press. This book was released on 2018-08-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A transportation expert makes a provocative case for changing the nation’s approach to highways, offering “bold, innovative thinking on infrastructure” (Rick Geddes, Cornell University). Americans spend hours every day sitting in traffic. And the roads they idle on are often rough and potholed, with exits, tunnels, guardrails, and bridges in terrible disrepair. According to transportation expert Robert Poole, this congestion and deterioration are outcomes of the way America manages its highways. Our twentieth-century model overly politicizes highway investment decisions, short-changing maintenance and often investing in projects whose costs exceed their benefits. In Rethinking America’s Highways, Poole examines how our current model of state-owned highways came about and why it is failing to satisfy its customers. He argues for a new model that treats highways themselves as public utilities—like electricity, telephones, and water supply. If highways were provided commercially, Poole argues, people would pay for highways based on how much they used, and the companies would issue revenue bonds to invest in facilities people were willing to pay for. Arguing for highway investments to be motivated by economic rather than political factors, this book makes a carefully-reasoned and well-documented case for a new approach to highways.

Author : Rowan Gibson
Publisher : Hachette UK
ISBN 13 : 1857884620
Total Pages : 239 pages
Book Rating : 4.23/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking the Future written by Rowan Gibson and published by Hachette UK. This book was released on 2011-07-12 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost business thinkers explore organizations can be redesigned to survive and thrive in tomorrow’s hypercompetitive global environment.

Author : Thomaï Serdari
Publisher : Palgrave Macmillan
ISBN 13 : 9783030453008
Total Pages : 191 pages
Book Rating : 4.06/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Luxury Fashion written by Thomaï Serdari and published by Palgrave Macmillan. This book was released on 2020-09-02 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.

Author : David Weinberger
Publisher : Hachette UK
ISBN 13 : 0465038727
Total Pages : 256 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Too Big to Know written by David Weinberger and published by Hachette UK. This book was released on 2014-01-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If anyone knows anything about the web, where it's been and where it's going, it's David Weinberger. . . . Too Big To Know is an optimistic, if not somewhat cautionary tale, of the information explosion." -- Steven Rosenbaum, Forbes With the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previously unimaginable ways and in inconceivable directions. In Too Big to Know, David Weinberger explains that, rather than a systemic collapse, the Internet era represents a fundamental change in the methods we have for understanding the world around us. With examples from history, politics, business, philosophy, and science, Too Big to Know describes how the very foundations of knowledge have been overturned, and what this revolution means for our future.

Author : David Thorburn
Publisher : MIT Press
ISBN 13 : 9780262264945
Total Pages : 422 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Rethinking Media Change written by David Thorburn and published by MIT Press. This book was released on 2004-09-17 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in Rethinking Media Change center on a variety of media forms at moments of disruption and cultural transformation. The editors' introduction sketches an aesthetics of media transition—patterns of development and social dispersion that operate across eras, media forms, and cultures. The book includes case studies of such earlier media as the book, the phonograph, early cinema, and television. It also examines contemporary digital forms, exploring their promise and strangeness. A final section probes aspects of visual culture in such environments as the evolving museum, movie spectaculars, and "the virtual window." The contributors reject apocalyptic scenarios of media revolution, demonstrating instead that media transition is always a mix of tradition and innovation, an accretive process in which emerging and established systems interact, shift, and collude with one another.