Retail Isnt Dead

Author : Matthias Spanke
Publisher : Springer Nature
ISBN 13 : 3030366502
Total Pages : 137 pages
Book Rating : 4.06/5 ( download)

DOWNLOAD NOW!

Download or read book Retail Isn't Dead written by Matthias Spanke and published by Springer Nature. This book was released on 2020-01-10 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.

Author : Steve Dennis
Publisher : LifeTree Media
ISBN 13 : 1928055931
Total Pages : 322 pages
Book Rating : 4.38/5 ( download)

DOWNLOAD NOW!

Download or read book Remarkable Retail written by Steve Dennis and published by LifeTree Media. This book was released on 2021-04-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.

Author : Caitlin Kelly
Publisher : Penguin
ISBN 13 : 1101476370
Total Pages : 187 pages
Book Rating : 4.76/5 ( download)

DOWNLOAD NOW!

Download or read book Malled written by Caitlin Kelly and published by Penguin. This book was released on 2011-04-14 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: One woman's midcareer misadventures in the absurd world of American retail. After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went for an interview almost on a whim. Suddenly she found herself, middle-aged and mid-career, thrown headfirst into the bizarre alternate reality of the American mall: a world of low-wage workers selling overpriced goods to well-to-do customers. At first, Kelly found her part-time job fun and reaffirming, a way to maintain her sanity and sense of self-worth. But she describes how the unexpected physical pressures, the unreasonable dictates of a remote corporate bureaucracy, and the dead-end career path eventually took their toll. As she struggled through more than two years at the mall, despite surgeries, customer abuse, and corporate inanity, Kelly gained a deeper understanding of the plight of the retail worker. In the tradition of Nickel and Dimed, Malled challenges our assumptions about the world of retail, documenting one woman's struggle to find meaningful work in a broken system.

Author : Felipe Pantoja
Publisher : Springer Nature
ISBN 13 : 3030425452
Total Pages : 658 pages
Book Rating : 4.56/5 ( download)

DOWNLOAD NOW!

Download or read book Enlightened Marketing in Challenging Times written by Felipe Pantoja and published by Springer Nature. This book was released on 2020-09-17 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Pego, Ana
Publisher : IGI Global
ISBN 13 : 1799888584
Total Pages : 624 pages
Book Rating : 4.81/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Global Networking Post COVID-19 written by Pego, Ana and published by IGI Global. This book was released on 2022-06-03 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. The Handbook of Research on Global Networking Post-COVID-19 fully unleashes the broad potential of entrepreneurial activity by exploring and highlighting new businesses and, as a result, the well-being of millions of people globally throughout the COVID-19 pandemic and prospects for the future. Delving into topics such as student empowerment, economic sectors, and personal finance, this book is an essential resource for managers, CEOs, consultants, faculty of higher education, students, researchers, policymakers, and academicians.

Author : Panayiotis Zaphiris
Publisher : Springer Nature
ISBN 13 : 3031480600
Total Pages : 597 pages
Book Rating : 4.07/5 ( download)

DOWNLOAD NOW!

Download or read book HCI International 2023 – Late Breaking Papers written by Panayiotis Zaphiris and published by Springer Nature. This book was released on 2023-12-20 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seven-volume set LNCS 14054-14060 constitutes the proceedings of the 25th International Conference, HCI International 2023, in Copenhagen, Denmark, in July 2023. For the HCCII 2023 proceedings, a total of 1578 papers and 396 posters was carefully reviewed and selected from 7472 submissions. Additionally, 267 papers and 133 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work”. These papers were organized in the following topical sections: HCI Design and User Experience; Cognitive Engineering and Augmented Cognition; Cultural Issues in Design; Technologies for the Aging Population; Accessibility and Design for All; Designing for Health and Wellbeing; Information Design, Visualization, Decision-making and Collaboration; Social Media, Creative Industries and Cultural Digital Experiences; Digital Human Modeling, Ergonomics and Safety; HCI in Automated Vehicles and Intelligent Transportation; Sustainable Green Smart Cities and Smart Industry; eXtended Reality Interactions; Gaming and Gamification Experiences; Interacting with Artificial Intelligence; Security, Privacy, Trust and Ethics; Learning Technologies and Learning Experiences; eCommerce, Digital Marketing and eFinance.

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 304 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Author : Natalie Berg
Publisher : Kogan Page Publishers
ISBN 13 : 1398601438
Total Pages : 323 pages
Book Rating : 4.37/5 ( download)

DOWNLOAD NOW!

Download or read book Amazon written by Natalie Berg and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

Author : David C. Kimball
Publisher : Routledge
ISBN 13 : 1000767299
Total Pages : 470 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book Entrepreneurship Skills for New Ventures written by David C. Kimball and published by Routledge. This book was released on 2020-10-29 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurship Skills for New Ventures continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees. Focusing on the entrepreneurial start-up process, the fourth edition of Entrepreneurship Skills for New Ventures takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include: New exercise on analyzing the lean entrepreneurship option Entrepreneurial profiles of small-business owners Personal applications for students to apply questions to their new venture or a current business Global and domestic cases Elevator pitch assignments that put students in the venture capitalist position Application exercises and situations covering specific text concepts Business plan prompts to help students construct a business plan over the course of a semester Featuring pedagogical tools like review questions and learning outcomes, as well as online materials that expand upon skill development and offer instructor resources, the fourth edition of Entrepreneurship Skills for New Ventures is the perfect resource for instructors and students of entrepreneurship.

Author : Cheng Lu Wang
Publisher : Springer Nature
ISBN 13 : 3031149610
Total Pages : 1070 pages
Book Rating : 4.10/5 ( download)

DOWNLOAD NOW!

Download or read book The Palgrave Handbook of Interactive Marketing written by Cheng Lu Wang and published by Springer Nature. This book was released on 2023-01-25 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.