Research Handbook On Export Marketing

Author : Craig C. Julian
Publisher : Edward Elgar Publishing
ISBN 13 : 1781954399
Total Pages : 449 pages
Book Rating : 4.93/5 ( download)

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Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

Author : Christian Homburg
Publisher : Springer
ISBN 13 : 9783319574110
Total Pages : 0 pages
Book Rating : 4.16/5 ( download)

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Download or read book Handbook of Market Research written by Christian Homburg and published by Springer. This book was released on 2021-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

Author : Pierre Sauvé
Publisher : Edward Elgar Publishing
ISBN 13 : 1783478063
Total Pages : 648 pages
Book Rating : 4.64/5 ( download)

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Download or read book Research Handbook on Trade in Services written by Pierre Sauvé and published by Edward Elgar Publishing. This book was released on 2016-09-30 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Handbook explores the latest frontiers in services trade by drawing on insights from empirical economics, law and global political economy. The world’s foremost experts take stock of the learning done to date in services trade, explore policy questions bedevilling analysts and direct attention to a host of issues, old and new, confronting those interested in the service economy and its rising salience in cross-border exchange. The Handbook’s 22 chapters shed informed analytical light on a subject matter whose substantive remit continues to be shaped by rapid evolutions in technology, data gathering, market structures, consumer preferences, approaches to regulation and by ongoing shifts in the frontier between the market and the state.

Author : Subhash C. Jain
Publisher :
ISBN 13 :
Total Pages : 417 pages
Book Rating : 4.92/5 ( download)

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Download or read book Handbook of Research in International Marketing written by Subhash C. Jain and published by . This book was released on 2011 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rajiv Grover
Publisher : SAGE Publications
ISBN 13 : 1452261539
Total Pages : 721 pages
Book Rating : 4.39/5 ( download)

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Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE Publications. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

Author : Susan Dobscha
Publisher : Edward Elgar Publishing
ISBN 13 : 1788115384
Total Pages : 352 pages
Book Rating : 4.84/5 ( download)

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Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Author : Panagiotis Delimatsis
Publisher :
ISBN 13 : 9781783478439
Total Pages : 0 pages
Book Rating : 4.38/5 ( download)

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Download or read book Research Handbook on Climate Change and Trade Law written by Panagiotis Delimatsis and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interaction between climate change and trade has grown in prominence in recent years. This Research Handbook contains authoritative original contributions from leading experts working at the interface between trade and climate change. It maps the state of affairs in such diverse areas as: carbon credits and taxes, sustainable standard-setting and trade in 'green' goods and services or investment, from both a regional and global perspective. Panagiotis Delimatsis redefines the interrelationship of trade and climate change for future scholarship in this area.

Author : Shaoming Zou
Publisher : Business Expert Press
ISBN 13 : 9781606490099
Total Pages : 150 pages
Book Rating : 4.95/5 ( download)

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Download or read book Export Marketing Strategy written by Shaoming Zou and published by Business Expert Press. This book was released on 2009-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Author : Walter Nagel
Publisher : Praeger
ISBN 13 : 0275929493
Total Pages : 0 pages
Book Rating : 4.97/5 ( download)

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Download or read book Export Marketing Handbook written by Walter Nagel and published by Praeger. This book was released on 1988-10-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a `how-to' sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for `export potential,' methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade associations and local elected officials. Business Information Alert What business knowledge is needed to get ahead in export marketing? What factors should be considered before entering the export marketing field? How can export marketing managers maximize sales while minimizing risks? Nagel and Ndyajunwoha bring their unique combination of academic, governmental, trade association, and private sector experience to bear in this guide to establishing and managing an export marketing business. They examine the background and future of export marketing in order to assess the decision to enter the field. Also discussed are details for getting started, analyzing a product's export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.

Author : Aust, Helmut P.
Publisher : Edward Elgar Publishing
ISBN 13 : 1788973283
Total Pages : 512 pages
Book Rating : 4.81/5 ( download)

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Download or read book Research Handbook on International Law and Cities written by Aust, Helmut P. and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking Research Handbook provides a comprehensive analysis and assessment of the impact of international law on cities. It sheds light on the growing global role of cities and makes the case for a renewed understanding of international law in the light of the urban turn.