Research Anthology On E Commerce Adoption Models And Applications For Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.88/5 ( download)

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Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Author : Anshari, Muhammad
Publisher : IGI Global
ISBN 13 : 1668460998
Total Pages : 284 pages
Book Rating : 4.93/5 ( download)

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Download or read book Metaverse Applications for New Business Models and Disruptive Innovation written by Anshari, Muhammad and published by IGI Global. This book was released on 2023-01-16 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is expected that the metaverse will be the next generation of the internet and its online activities and will serve as the foundation for a massive online business platform. Furthermore, it will alter people's behavior, which will have an impact on businesses' decisions to choose the metaverse as their primary business platform. Metaverse Applications for New Business Models and Disruptive Innovation showcases the most recent developments in the metaverse and their implications for business and considers the challenges and best practices of implementing this technology in business. Covering topics such as augmented reality, economics, security, and business models, this reference work is ideal for business owners, managers, computer scientists, researchers, scholars, academicians, practitioners, educators, and students.

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668485761
Total Pages : 476 pages
Book Rating : 4.67/5 ( download)

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Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2023-07-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Iwona Lupa-Wójcik
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587669
Total Pages : 391 pages
Book Rating : 4.65/5 ( download)

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Download or read book ECSM 2023 10th European Conference on Social Media written by Iwona Lupa-Wójcik and published by Academic Conferences and publishing limited. This book was released on 2023-05-18 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Anshari, Muhammad
Publisher : IGI Global
ISBN 13 : 1668461102
Total Pages : 349 pages
Book Rating : 4.05/5 ( download)

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Download or read book Digital Psychology’s Impact on Business and Society written by Anshari, Muhammad and published by IGI Global. This book was released on 2022-12-19 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Individuals, businesses, organizations, and countries all benefit from having access to data. People who generate data do it voluntarily, forming their habits, patterns, and behaviors in the process. Their psychological characteristics will be better understood as a result of the data that they generate, allowing them to make intelligent decisions. Organizations are motivated by the desire to collect and analyze as much data as possible from the general public or future customers in order to better understand their psychological features and influence them to purchase their products or services. As a result, there has been a great deal of debate concerning the use of data from the perspectives of individuals, organizations, the public, and the government. Digital Psychology’s Impact on Business and Society considers the phenomena of digital psychology and society in general and evaluates individual strategies and those of businesses, organizations, and even nations. Covering topics such as big data, marketing, social media, and social computing, this reference work is ideal for policymakers, psychologists, business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Author : Singh, Sonia
Publisher : IGI Global
ISBN 13 :
Total Pages : 521 pages
Book Rating : 4.03/5 ( download)

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Download or read book Data-Driven Intelligent Business Sustainability written by Singh, Sonia and published by IGI Global. This book was released on 2023-12-05 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data-driven decision making is crucial for ensuring the long-term sustainability of businesses and economic growth. While rapid technological advancements have enabled the collection and analysis of data on an unprecedented scale, businesses face challenges in adopting evidence-based decision making. Data-Driven Intelligent Business Sustainability is a comprehensive guide that examines the challenges and opportunities presented by data-driven decision making. It covers new technologies like blockchain, IoT, and AI, explores their potential for sustainable business success, and provides guidance on managing cybersecurity threats. The book also includes case studies and examples of successful implementations of data-driven decision making, making it a practical resource for those seeking to upskill or reskill in this field. Targeted at computer science and engineering professionals, researchers, and students, the book provides valuable insights into the role of data-driven decision making in business sustainability, helping businesses achieve long-term success.

Author : Werner Ria Murhadi
Publisher : Springer Nature
ISBN 13 : 9464632445
Total Pages : 595 pages
Book Rating : 4.46/5 ( download)

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Download or read book Proceedings of the 20th International Symposium on Management (INSYMA 2023) written by Werner Ria Murhadi and published by Springer Nature. This book was released on 2023-11-01 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. With the rapid advancement of augmented reality, blockchain, and the internet, the metaverse is now within reach like never before. Companies are continuously pushing the boundaries of innovation to cater to the ever-evolving needs of consumers. They employ a diverse range of strategies to elevate the value of their products and stay ahead of the competition. However, not every company manages to achieve this feat, often due to resource limitations and the ability to understand dynamic market trends. The 20th INSYMA (International Symposium on Management) is bringing you further into the metaverse. This year’s theme is “The Metaverse and Beyond: Opportunity or Disaster? New Realities In Workplaces.

Author : Park Thaichon
Publisher : Taylor & Francis
ISBN 13 : 1000891925
Total Pages : 195 pages
Book Rating : 4.28/5 ( download)

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Download or read book Luxury Marketing, Sustainability and Technology written by Park Thaichon and published by Taylor & Francis. This book was released on 2023-06-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.68/5 ( download)

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Download or read book Harnessing Green and Circular Skills for Digital Transformation written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2024-06-21 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education faces a pressing challenge in the digital era: effectively integrating new technologies and sustainable practices. Despite advances, many institutions need help to adapt, hindering their ability to prepare students for a rapidly changing world. This gap is exacerbated by the need for more cohesive strategies and resources, leaving educators and policymakers grappling with disparate approaches. The result is a disjointed landscape that fails to harness the full potential of digital tools and sustainable principles. Harnessing Green and Circular Skills for Digital Transformation presents a comprehensive solution by exploring innovative methodologies and practical tools. This book equips educators, policymakers, and stakeholders with the knowledge to bridge this gap. It offers a roadmap for implementing circular visions in education, fostering green practices, and leveraging digital technologies for sustainable development. The book provides actionable insights and best practices from around the globe through case studies, empirical studies, and comparative analyses.

Author : Rafiq, Muhammad
Publisher : IGI Global
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.11/5 ( download)

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Download or read book Exploring the Intersection of AI and Human Resources Management written by Rafiq, Muhammad and published by IGI Global. This book was released on 2023-12-29 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, the power of Artificial Intelligence (AI) is increasingly recognized as organizations seek to disrupt and transform processes in order to drive innovation in their business models. However, despite substantial investments in AI implementation, recent research indicates that organizations are struggling to realize the expected benefits. Furthermore, many firms face challenges when it comes to effectively integrating AI applications into their existing organizational systems. To bridge this gap, there is an urgent need to deepen understanding of AI techniques, particularly in the context of Asian organizations, where diverse workforces, cultural differences, language barriers, and skill shortages present unique complexities. Exploring the Intersection of AI and Human Resources Management explores the methodologies, theories, and perspectives related to the application of AI in organizations. Focused on the convergence of Human Resource Management (HRM) and AI, this book aims to provide invaluable insights to academics, researchers, policymakers, organizational managers, advanced-level students, leaders, academicians, and government officials. By shedding light on the tools and applications of AI in optimizing human resources, this book expands the horizons of research and encourages the seamless integration of HRM and AI.