Realtor Marketing

Author : M. Joseph Sirgy
Publisher : Routledge
ISBN 13 : 1317689054
Total Pages : 319 pages
Book Rating : 4.58/5 ( download)

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Download or read book Real Estate Marketing written by M. Joseph Sirgy and published by Routledge. This book was released on 2014-05-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Author : Michael Smythe
Publisher : Well Fed Realtor
ISBN 13 : 9781970119244
Total Pages : 102 pages
Book Rating : 4.41/5 ( download)

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Download or read book Facebook Marketing for Realtors written by Michael Smythe and published by Well Fed Realtor. This book was released on 2018-11-27 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets to Marketing With Facebook!Not sure how to turn all those likes, comments and "friends" into real estate marketing dreams?Tried Facebook before...and had monumentally crappy results? (Who hasn't!)Looking for a NO B.S. and super-simple guide to leveraging Facebook to build your realtor brand -- and make a helluva lot more money? Worry not! Because in "Facebook Marketing for Realtors" you'll discover:¿5 Biggest Facebook Mistakes Realtors Make¿3 Keys to Facebook Posting Mastery¿How to Get a Boatload of Facebook Fans (Without Hardly Trying)¿4 Custom Apps You Just Gotta Have¿Facebook Advertising 101 for Realtors¿and so much more!And each chapter includes easy-to-follow action steps to help you boost your realtor Facebook marketing game - without having to watch a single, boring YouTube video. So, why not begin your quest for Facebook realtor domination...today!

Author : Johnnie L. Rosenauer
Publisher : Thomson South-Western
ISBN 13 : 9780324222890
Total Pages : 0 pages
Book Rating : 4.90/5 ( download)

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Download or read book Effective Real Estate Sales and Marketing written by Johnnie L. Rosenauer and published by Thomson South-Western. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Real Estate Sales and Marketing provides the reader with an overview of the relationship between marketing and sales and has a logical sequence of preparation steps for successful selling. These proven techniques can serve as an effective tool for beginners in the field and as a reminder for the sales veterans looking to review approaches that work. The authors explain the marketing of real estate, the uniqueness of the sales process, and some of the advantages and disadvantages to being a real estate salesperson. Rosenauer and Mayfield offer information on understanding consumer behavior, effective communication, marketplace specialization, self-motivation, time management, record-keeping, prospecting, qualifying, and presenting and negotiation offers. In-depth coverage of current technology trends with real world applications throughout will equip real estate professionals for today's competitive marketplace.

Author : Dan Hamilton
Publisher :
ISBN 13 : 9781629800097
Total Pages : 352 pages
Book Rating : 4.90/5 ( download)

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Download or read book Real Estate Marketing and Sales Essentials written by Dan Hamilton and published by . This book was released on 2015-05-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a real estate expert and training authority, this textbook provides the key steps for success for new and experienced agents who want to thrive, not just survive, in a dynamic industry. Real Estate Marketing and Sales Essentials is packed with insider tips, advice, and hands-on instruction on converting knowledge into sales. The book walks readers through the major daily activities, including prospecting, listing procedures, follow-up, social networking, referrals, technology, negotiation, financing, and more.

Author : Brandon Doyle
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781720374190
Total Pages : 174 pages
Book Rating : 4.98/5 ( download)

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Download or read book Real Estate Marketing Playbook written by Brandon Doyle and published by Createspace Independent Publishing Platform. This book was released on 2018-09-12 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countless marketing books have been written for real estate agents, and for a good reason: to survive in today's challenging economic climate, real estate agents must wear so many hats at once to have a chance at success, and thus need as much help as they can get. While many real-estate marketing books offer a whole-life plan to achieving your goals or attempt to impress you with far-out tactics that may have worked for one person, one time, in a market unlike any other, this book is different. The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise chapters get right to the point and offer actionable advice. You'll receive a brief overview of each tactic, learn about best practices, and in most chapters, you'll hear from experts as they chime in on their struggles and successes. This is not to say that the book is merely short; it is merely respectful of your time. Each chapter is its own contained unit. Feel free to flip to any section that intrigues you, or that addresses a situation applicable to you. Keep in mind that it is not humanly possible to implement every idea in this book. Neither is it possible that every concept applies to every real estate agent. Just like your real estate business, every situation is unique. Use common sense to determine if a plan is right for you, your market, and your business. This book is meant to be kept within reach throughout your business day - in the car, in your bag or briefcase, etc. It's a perfect companion when waiting for open houses to begin or for clients to arrive. It's a helpful lunchtime read to keep you in the mindset of innovation and forward movement for your business. Anytime you need a helpful hint or a compelling idea to help boost your current or next marketing project, crack it open; even just flipping it open and reading a chapter at random could spark an idea that skyrockets your real estate business. This book is not for those seeking a shortcut, but for those who are willing to challenge themselves to take advantage of every opportunity to grow their real estate business.

Author : Ehsan Zarei
Publisher : DMA4U
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4./5 ( download)

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Download or read book Realtor Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to real estate agency marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your real estate agency marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your real estate agency marketing to the next level.

Author : Larry Kendall
Publisher : Greenleaf Book Group
ISBN 13 : 1626342857
Total Pages : 344 pages
Book Rating : 4.59/5 ( download)

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Download or read book Ninja Selling written by Larry Kendall and published by Greenleaf Book Group. This book was released on 2017-01-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

Author : Shelley Zavitz
Publisher : Harriman House Limited
ISBN 13 : 0857199609
Total Pages : 160 pages
Book Rating : 4.07/5 ( download)

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Download or read book Marketing That Moves People written by Shelley Zavitz and published by Harriman House Limited. This book was released on 2022-01-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results. Meanwhile, gimmicks get old, and shouting about success turns out to be one of the least successful things you can do. But there is a way to build a loyal, passionate, and constantly growing group of clients who can be the basis of a flourishing real estate business in any market. You will even see high-quality leads brought to you—for free. The secret lies in an authentic, empathic, and creative approach that any real estate agent can adopt and get results with. It’s based on proven marketing and copywriting principles that have stood the test of time. And it’s an enjoyable and engaging process that will not only set you apart from your competitors but make you a better Realtor® in the process. Author and Realtor® Shelley Zavitz got thrown into the marketing deep end at the start of her first award-winning career, in radio. By the time she took up real estate, she had pieced together the down-to-earth system for success revealed for the first time in this book. With a little help from the musical megastars who inspired Shelley along the way, Marketing That Moves People is your number-one guide to cutting through the clutter and standing out in the ways that really matter to those you seek to serve.

Author : Michael Smythe
Publisher : Well Fed Realtor
ISBN 13 : 9781970119268
Total Pages : 108 pages
Book Rating : 4.68/5 ( download)

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Download or read book Instagram Marketing for Realtors written by Michael Smythe and published by Well Fed Realtor. This book was released on 2018-11-25 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets to Marketing With Instagram!Not sure how to turn all those likes, posts and "selfies" into real estate marketing dreams?Tried Instagram before...and had monumentally crappy results? (Who hasn't!)Looking for a NO B.S. and super-simple guide to leveraging Instagram to build your realtor brand -- and make a helluva lot more money? Worry not! Because in "Instagram Marketing for Realtors" you'll discover:¿How to Create the Perfect Instagram Marketing Funnel¿4 Techniques to for Getting Tons of Followers (FAST!)¿The ART of Creating Instagram Content (That Actually Makes Money)¿3 Super-Advanced Strategies the Competition Doesn't Want You to Know¿Everything You Wanted to Know About Instagram (But Were Afraid to Ask)¿and so much more!And each chapter includes easy-to-follow action steps to help you boost your realtor Instagram marketing game - without having to take a single ab selfie. (Unless you want to.) So, why not begin your quest for Instagram realtor domination...today!

Author : Gary Keller
Publisher : McGraw Hill Professional
ISBN 13 : 0071502084
Total Pages : 370 pages
Book Rating : 4.85/5 ( download)

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Download or read book The Millionaire Real Estate Agent written by Gary Keller and published by McGraw Hill Professional. This book was released on 2004-04-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income