Readings In Mass Communication

Author : Kimberly K. Massey
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780767424769
Total Pages : 412 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Readings in Mass Communication written by Kimberly K. Massey and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2002 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reader is designed to supplement any core textbook in Introduction to Mass Communication. The goal of the reader is to help students think more critically about the media. By drawing from a wide variety of sources and political and cultural viewpoints, this collection is predicated on the fact that students learn about the media mainly through the media--by reading or hearing about media in media publications or broadcasts. These articles are drawn mostly from popular and alternative media and take a hard and critical look at the political and social forces that drive media decision making.

Author : Brooke Erin Duffy
Publisher :
ISBN 13 : 9780415992046
Total Pages : 0 pages
Book Rating : 4.44/5 ( download)

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Download or read book Key Readings in Media Today written by Brooke Erin Duffy and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

Author : Wilbur Schramm
Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.85/5 ( download)

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Download or read book Mass Communications written by Wilbur Schramm and published by . This book was released on 1960 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Elliot King
Publisher : Routledge
ISBN 13 : 113576767X
Total Pages : 412 pages
Book Rating : 4.79/5 ( download)

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Download or read book Key Readings in Journalism written by Elliot King and published by Routledge. This book was released on 2012-11-12 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Readings in Journalism brings together over thirty essential writings that every student of journalism should know. Designed as a primary text for undergraduate students, each reading was carefully chosen in response to extensive surveys from educators reflecting on the needs of today’s journalism classroom. Readings range from critical and historical studies of journalism, such as Walter Lippmann’s Public Opinion and Michael Schudson’s Discovering the News, to examples of classic reporting, such as Carl Bernstein and Bob Woodward’s All the President’s Men. They are supplemented by additional readings to broaden the volume’s scope in every dimension, including gender, race, and nationality. The volume is arranged thematically to enable students to think deeply and broadly about journalism—its development, its practice, its key individuals and institutions, its social impact, and its future—and section introductions and headnotes precede each reading to provide context and key points for discussion.

Author : David Protess
Publisher : Routledge
ISBN 13 : 1134963718
Total Pages : 321 pages
Book Rating : 4.13/5 ( download)

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Download or read book Agenda Setting written by David Protess and published by Routledge. This book was released on 2016-07-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

Author : Arthur Asa Berger
Publisher : SAGE
ISBN 13 : 9780803973572
Total Pages : 226 pages
Book Rating : 4.78/5 ( download)

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Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE. This book was released on 1995-07-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Author : Michael C. Emery
Publisher :
ISBN 13 : 9780697335173
Total Pages : 260 pages
Book Rating : 4.78/5 ( download)

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Download or read book Readings in Mass Communication written by Michael C. Emery and published by . This book was released on 1995 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael C. Emery
Publisher : WCB/McGraw-Hill
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.35/5 ( download)

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Download or read book Readings in Mass Communication written by Michael C. Emery and published by WCB/McGraw-Hill. This book was released on 1983 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Durham Peters
Publisher : Rowman & Littlefield
ISBN 13 : 9780742528390
Total Pages : 556 pages
Book Rating : 4.91/5 ( download)

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Download or read book Mass Communication and American Social Thought written by John Durham Peters and published by Rowman & Littlefield. This book was released on 2004 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

Author : Carter, Cynthia
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 033521097X
Total Pages : 385 pages
Book Rating : 4.78/5 ( download)

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Download or read book Critical Readings: Media And Gender written by Carter, Cynthia and published by McGraw-Hill Education (UK). This book was released on 2003-12-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is gender constructed in the media? To what extent do portrayals of gender influence everyday perceptions of ourselves and our actions? In what ways do the media reinforce and sometimes challenge gender inequalities? Critical Readings: Media and Gender provides a lively and engaging introduction to the field of media and gender research, drawing from a wide range of important international scholarship. A variety of conceptual and methodological approaches is used to explore subjects such as: entertainment; news; grassroots communication; new media texts; institutions; audiences. Topics include: Gender identity and television talk shows Historical portrayals of women in advertising The sexualization of the popular press The representation of lesbians on television The cult of femininity in women's magazines Images of African American women and Latinas in Hollywood cinema Sexual violence in the media Women in popular music Pornography and masculine power Women's relationship to the Internet. This book is ideal for undergraduate courses in cultural and media studies, gender studies, the sociology of the media, mass communication, journalism, communication studies and politics.