Readings In Marketing Management

Author : Victor J. Cook
Publisher : Course Technology
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.33/5 ( download)

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Download or read book Readings in Marketing Strategy written by Victor J. Cook and published by Course Technology. This book was released on 1989 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.

Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.31/5 ( download)

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Download or read book Readings in Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 1971 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert Z. Aliber
Publisher : MIT Press
ISBN 13 : 9780262510660
Total Pages : 538 pages
Book Rating : 4.69/5 ( download)

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Download or read book Readings in International Business written by Robert Z. Aliber and published by MIT Press. This book was released on 1993 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.

Author : Robert Dow Buzzell
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.21/5 ( download)

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Download or read book Global Marketing Management written by Robert Dow Buzzell and published by Prentice Hall. This book was released on 1992 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.

Author : Joel R. Evans
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.85/5 ( download)

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Download or read book Readings in Marketing Management written by Joel R. Evans and published by John Wiley & Sons. This book was released on 1984 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Marvin A. Jolson
Publisher :
ISBN 13 : 9780029792902
Total Pages : 628 pages
Book Rating : 4.08/5 ( download)

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Download or read book Marketing Management written by Marvin A. Jolson and published by . This book was released on 1978 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Alvin J. Silk
Publisher : Harvard Business Press
ISBN 13 : 1422104605
Total Pages : 222 pages
Book Rating : 4.06/5 ( download)

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Download or read book What is Marketing? written by Alvin J. Silk and published by Harvard Business Press. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

Author : John A. Quelch
Publisher : Chinese University Press
ISBN 13 : 9789629962791
Total Pages : 772 pages
Book Rating : 4.99/5 ( download)

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Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Author : Gordon E. Greenley
Publisher :
ISBN 13 : 9780070841833
Total Pages : 326 pages
Book Rating : 4.37/5 ( download)

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Download or read book Readings in Marketing Management from the European Journal of Marketing written by Gordon E. Greenley and published by . This book was released on 1988 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dennis H. Tootelian
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.43/5 ( download)

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Download or read book Marketing Management written by Dennis H. Tootelian and published by . This book was released on 1980 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: