Readercentric Writing For Digital Media

Author : David Hailey
Publisher : Routledge
ISBN 13 : 1351864718
Total Pages : 240 pages
Book Rating : 4.18/5 ( download)

DOWNLOAD NOW!

Download or read book Readercentric Writing for Digital Media written by David Hailey and published by Routledge. This book was released on 2016-12-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (usability model), persuasion-centric (encouraging the reader to linger and be persuaded--Canon camera ads), and quality-centric (encouraging the reader to linger and learn or be entertained because of the quality of the writing--NASA.gov and YouTube). Designed for professional writers and writing students, this text provides a rubric for writing in digital media, but more importantly, it provides a rubric and vocabulary for identifying and explaining problems in copy that already exists. The Internet has become a pastiche of cut-and-paste content, often placed by non-writers to fill space for no particular reason or by computers with no oversight from humans (e.g., Amazon.com). Because these snippets are typically on topic (but often for the wrong purpose or audience), professional writers have difficulty identifying the problems and an even harder time explaining them. Finding an effective tool for identifying and explaining problems in digital content becomes a particularly important problem as writers increasingly struggle with growing complications in complex information systems (systems that create and manage their own content with little human intervention). Being able to look at a body of copy and immediately see that it is problematic is an important skill that is lacking in a surprising number of professional writers.

Author : Brian Carroll
Publisher : Taylor & Francis
ISBN 13 : 135179650X
Total Pages : 327 pages
Book Rating : 4.07/5 ( download)

DOWNLOAD NOW!

Download or read book Writing and Editing for Digital Media written by Brian Carroll and published by Taylor & Francis. This book was released on 2017-06-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing and Editing for Digital Media teaches students how to write effectively for digital spaces—whether writing for an app, crafting a story for a website, blogging, or using social media to expand the conversation. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communication has introduced opportunities for dynamic storytelling and multi-directional communication. With this accessible guide and accompanying website, students learn not only to create content, but also to become careful, creative managers of that content. Updated with contemporary examples and pedagogy, including examples from the 2016 presidential election, and an expanded look at using social media, the third edition broadens its scope, helping digital writers and editors in all fields, including public relations, marketing, and social media management. Based on Brian Carroll's extensive experience teaching a course of the same name, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the socially networked, increasingly mobile, always-on, geomapped, personalized media ecosystems; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective; Provide the basic skill sets of the digital writer and editor, skill sets that transfer across all media and most communication and media industries, and to do so in specifically journalistic and public relations contexts; Help communicators to put their audiences first by focusing attention on user experience, user behavior, and engagement with their user bases; Teach best practices in the areas of social media strategy, management, and use.

Author : Luuk van Waes
Publisher : BRILL
ISBN 13 : 1849508208
Total Pages : 380 pages
Book Rating : 4.09/5 ( download)

DOWNLOAD NOW!

Download or read book Writing and Digital Media written by Luuk van Waes and published by BRILL. This book was released on 2006-04-04 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media has become an increasingly powerful force in modern society. This volume brings together outstanding European, American and Australian research in "writing and digital media" and explores its cognitive, social and cultural implications. The book is divided into five sections, covering major areas of research: writing modes and writing environments (e.g. speech technology), writing and communication (e.g. hypervideos), digital tools for writing research (e.g. web analysis tools, keystroke logging and eye-tracking), writing in online educational environments (e.g. collaborative writing in L2), and social and philosophical aspects of writing and digital media (e.g. CMC, electronic literacy and the global digital divide).In addition to presenting programs of original research by internationally known scholars from a variety of disciplines, each chapter provides a comprehensive review of the current state-of-the-art in the field and suggests directions for future research.

Author : Brian Carroll
Publisher : Routledge
ISBN 13 : 1135851352
Total Pages : 453 pages
Book Rating : 4.54/5 ( download)

DOWNLOAD NOW!

Download or read book Writing for Digital Media written by Brian Carroll and published by Routledge. This book was released on 2010-06-01 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.

Author :
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.74/5 ( download)

DOWNLOAD NOW!

Download or read book On Writing and Digital Media written by and published by . This book was released on 2013 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Daniel Lawrence
Publisher : Broadview Press
ISBN 13 : 1770488227
Total Pages : 162 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book Digital Writing written by Daniel Lawrence and published by Broadview Press. This book was released on 2022-02-09 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios, with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.

Author : Simone Murray
Publisher : Johns Hopkins University Press
ISBN 13 : 1421426099
Total Pages : 252 pages
Book Rating : 4.99/5 ( download)

DOWNLOAD NOW!

Download or read book The Digital Literary Sphere written by Simone Murray and published by Johns Hopkins University Press. This book was released on 2018-10-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on approaches from literary studies, media and cultural studies, book history, cultural policy, and the digital humanities, this book asks: What is the significance of authors communicating directly to readers via social media? How does digital media reframe the “live” author-reader encounter? And does the growing army of reader-reviewers signal an overdue democratizing of literary culture or the atomizing of cultural authority? In exploring these questions, The Digital Literary Sphere takes stock of epochal changes in the book industry while probing books’ and digital media’s complex contemporary coexistence.

Author : Pa?kowska, Ma?gorzata
Publisher : IGI Global
ISBN 13 : 1466643145
Total Pages : 416 pages
Book Rating : 4.47/5 ( download)

DOWNLOAD NOW!

Download or read book Frameworks of IT Prosumption for Business Development written by Pa?kowska, Ma?gorzata and published by IGI Global. This book was released on 2013-07-31 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Separation distinction between the roles of the producer and consumer has become blurred with the development of new science and technologies enabling the emergence of the prosumer, or the active consumer. In the IT sector, the role of the end-user has broadened to include innovation and development practices in addition to the traditional consumer activities. As such, businesses must create opportunities for product development and innovation by the consumers. Frameworks of IT Prosumption for Business Development investigates the latest empirical research on active use of information technology resources, enabling users with new methodologies, tools, and opportunities to impact application development processes. The objective of this reference book is to mobilize end-users to take a more active role in their own IT solutions, which will in turn assist in the development of best practices in IT at all levels.

Author : Robert B. Musburger
Publisher : Taylor & Francis
ISBN 13 : 0240808525
Total Pages : 359 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book An Introduction to Writing for Electronic Media written by Robert B. Musburger and published by Taylor & Francis. This book was released on 2007 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film and video productions. This book outlines the key skills needed for a successful media writing career.

Author : Anna Kiernan
Publisher : Springer Nature
ISBN 13 : 3030750817
Total Pages : 113 pages
Book Rating : 4.17/5 ( download)

DOWNLOAD NOW!

Download or read book Writing Cultures and Literary Media written by Anna Kiernan and published by Springer Nature. This book was released on 2021-07-20 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Pivot investigates the impact of the digital on literary culture through the analysis of selected marketing narratives, social media stories, and reading communities. Drawing on the work of contemporary writers, from Bernardine Evaristo to Patricia Lockwood, each chapter addresses a specific tension arising from the overarching question: How has writing culture changed in this digital age? By examining shifting modes of literary production, this book considers how discourses of writing and publishing and hierarchies of cultural capital circulate in a socially motivated post-digital environment. Writing Cultures and Literary Media combines compelling accounts of book trends, reader reception, and interviews with writers and publishers to reveal fresh insights for students, practitioners, and scholars of writing, publishing, and communications.