Read Me 10 Lessons For Writing Great Copy

Author : Gyles Lingwood
Publisher : Laurence King Publishing
ISBN 13 : 1780676808
Total Pages : 393 pages
Book Rating : 4.07/5 ( download)

DOWNLOAD NOW!

Download or read book Read Me written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2014-09-22 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.

Author : Shortcut Edition
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Download or read book SUMMARY - Read Me: 10 Lessons For Writing Great Copy By Roger Horberry And Gyles Lingwood written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-11 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to write clear and effective advertising messages. You will also discover : the characteristics of a quality content: clear, catchy, relevant, memorable, and emotionally appealing; the art and the way to make your message impactful; the tone to speak to the reader; the importance of putting yourself in the audience's shoes; the role of your writing in highlighting and appealing a brand's identity. Every copywriter is looking for the secret to making a product or brand irresistible. In an age of hypermedia where consumers are constantly exposed to multiple content, your messages need to be differentiated to make an impact. The power of words, used wisely, is a formidable weapon. Let these tips guide you and you will learn how to chisel distinctive content. *Buy now the summary of this book for the modest price of a cup of coffee!

Author : Gyles Lingwood
Publisher : Laurence King Publishing
ISBN 13 : 1529420253
Total Pages : 426 pages
Book Rating : 4.58/5 ( download)

DOWNLOAD NOW!

Download or read book Copywriting Third Edition written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2022-09-13 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Author : Gyles Lingwood
Publisher : Laurence King Publishing
ISBN 13 : 1780676794
Total Pages : 394 pages
Book Rating : 4.91/5 ( download)

DOWNLOAD NOW!

Download or read book Read Me written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2014-09-22 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Author : Erin M. Pushman
Publisher : Bloomsbury Publishing
ISBN 13 : 1350119407
Total Pages : 217 pages
Book Rating : 4.06/5 ( download)

DOWNLOAD NOW!

Download or read book How to Read Like a Writer written by Erin M. Pushman and published by Bloomsbury Publishing. This book was released on 2022-02-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Reliably insightful.” – Publishers Weekly The first step to becoming a successful writer is to become a successful reader. Helping you develop your critical skills How to Read Like a Writer is an accessible and effective step-by-step guide to how careful reading can help you improve your craft as a creative writer, whatever genre you are writing in. Across 10 lessons – each pairing published readings with practical critical and creative exercises – this book helps writers master such key elements of their craft as: · Genre – from fiction, creative nonfiction and poetry to hybrid genres such as graphic narratives and online forms · Plot, conflict, theme and image · Developing characters – physical descriptions, psychological depths and actions · Narrators and points of view – 1st, 2nd and 3rd person narratives · Scenes and settings – time, space and place · Structure and form – length, organization and media · Language, subtext and style

Author : Julia Cameron
Publisher : Penguin
ISBN 13 : 1101156880
Total Pages : 295 pages
Book Rating : 4.89/5 ( download)

DOWNLOAD NOW!

Download or read book The Artist's Way written by Julia Cameron and published by Penguin. This book was released on 2002-03-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.

Author : Lisa Miller
Publisher : Taylor & Francis
ISBN 13 : 1040012272
Total Pages : 113 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Make Me a Story written by Lisa Miller and published by Taylor & Francis. This book was released on 2023-11-22 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: When teachers and students first learn about digital stories, they often focus on the bells and whistles: images, music, sound effects, and so on. To Lisa Miller, a good digital story -- like any good story -- is all about the writing. In Make Me a Story, Lisa shows how to use digital stories to lead students through all phases of the writing process, from planning to revising and editing. Digital storytelling uses computers and software to marry text with art -- photographs, drawings, paintings, and video -- as well as narration and music. Lisa leads teachers step-by-step through the process of writing a digital story in an accessible (even for the computer neophyte), instructional, and entertaining way. Through the projects outlined in the book, students learn how to write good stories, make art and text work together, and use technology in creative ways. Make Me a Story discusses different types of digital stories, shows how to assess digital assignments and motivate reluctant writers, and explains how digital storytelling teaches skills supported by national education and technology standards. Teachers will find specific suggestions for writing exercises and various ways to get students thinking about how best to tell their stories. The accompanying CD includes examples of student stories discussed in the text.

Author : Mary Rose
Publisher : Scholastic Inc.
ISBN 13 : 9780439050104
Total Pages : 134 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book 10 Easy Writing Lessons That Get Kids Ready for Writing Assessments written by Mary Rose and published by Scholastic Inc.. This book was released on 1999 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows you how to teach students to write well.

Author : Jennifer Richard Jacobson
Publisher : Candlewick Press
ISBN 13 : 1536222313
Total Pages : 273 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book Crashing in Love written by Jennifer Richard Jacobson and published by Candlewick Press. This book was released on 2021-10-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Peyton comes across the victim of a hit-and-run, she knows it’s destiny. But what exactly does fate have in store for her and the boy in the coma? Since her parents divorced, twelve-year-old Peyton has known that to achieve happier outcomes in her life, she’s got to focus on eliminating her flaws—and on making sure her first boyfriend is truly right for her. Guided by her collection of inspirational quotes and her growing list of ideal boyfriend traits, Peyton is convinced that this summer will be the perfect summer, complete with the perfect boyfriend! But when she discovers a boy lying unconscious in the middle of the road, the victim of a hit-and-run, her perfect summer takes a dramatic detour. Determined to find the driver responsible, Peyton divides her time between searching her small town for clues and visiting the comatose (and cute!) boy in the hospital. When he wakes up, will he prove to be her destiny? Or does life have a few more surprises in store? With abundant warmth and gentle humor, Jennifer Richard Jacobson offers a novel about searching for perfect answers—and finding that reality is both messier and far more intriguing than anything you can dream up.

Author : Steve Harrison
Publisher : Pan Macmillan
ISBN 13 : 1509814582
Total Pages : 160 pages
Book Rating : 4.89/5 ( download)

DOWNLOAD NOW!

Download or read book How To Write Better Copy written by Steve Harrison and published by Pan Macmillan. This book was released on 2016-09-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.