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Author : Alan Douglas
Publisher :
ISBN 13 : 9780911572681
Total Pages : 225 pages
Book Rating : 4.86/5 ( download)
Download or read book Radio Manufacturers of the 1920's: A-C Dayton to J.B. Ferguson, Inc written by Alan Douglas and published by . This book was released on 1988 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan S. Douglas
Publisher :
ISBN 13 : 9781886606050
Total Pages : pages
Book Rating : 4.56/5 ( download)
Download or read book Radio Manufacturers of the 1920's written by Alan S. Douglas and published by . This book was released on 1988-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Douglas
Publisher : Sonoran Publishing
ISBN 13 : 9781886606043
Total Pages : 300 pages
Book Rating : 4.48/5 ( download)
Download or read book Radio Manufacturers of the 1920s, Volume 3 written by Alan Douglas and published by Sonoran Publishing. This book was released on 1999-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Scott
Publisher : Oxford University Press
ISBN 13 : 0191086355
Total Pages : 448 pages
Book Rating : 4.59/5 ( download)
Download or read book The Market Makers written by Peter Scott and published by Oxford University Press. This book was released on 2017-09-15 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century 'affluence' (both at the level of the individual household and that of society as a whole) became intimately linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually transform these features of modern life from being 'luxuries' to 'necessities' for most British families. Peter Scott examines how producers and retailers succeeded in creating 'mass' (though not universal) market for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing - usually including expensive advertising in national newspapers and magazines, while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom, though once household names, are now largely forgotten) to provide consumer durables at a price affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. In doing so, Scott shows that, contrary to much received wisdom, there was a 'consumer durables revolution' in inter-war Britain - at least for certain highly prioritised goods.
Author : Alan Douglas
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.8N/5 ( download)
Download or read book Radio Manufacturers of the 1920's: Freed-Eisemann to Preiss written by Alan Douglas and published by . This book was released on 1988 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank W. Hoffmann
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.62/5 ( download)
Download or read book American Popular Culture written by Frank W. Hoffmann and published by . This book was released on 1995 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized by types of information sources, the book selectively covers guides to the literature of popular culture, including general and subject encyclopedias; subject dictionaries; handbooks and manuals; biographical compilations; directories, indexes, and abstracts; bibliographies, discographies, and videographies; and supplemental sources (e.g., periodicals, research centers, associations). Each section is arranged by subject: general; popular arts (e.g., music, fine arts); mass media (e.g., radio, computers); folkways/oral tradition; and fads, events, trends, and other social phenomena. Selective rather than comprehensive, the book offers entries with descriptive and sometimes evaluative annotations. Essential as a research tool in academic and public libraries, this guide will also be useful in collection development.
Author : Alan Douglas
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.27/5 ( download)
Download or read book Radio Manufacturers of the 1920's: RCA to Zenith written by Alan Douglas and published by . This book was released on 1991 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 3116 pages
Book Rating : 4.01/5 ( download)
Download or read book Whitaker's Books in Print written by and published by . This book was released on 1998 with total page 3116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 3310 pages
Book Rating : 4.92/5 ( download)
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.05/5 ( download)
Download or read book Small Press written by and published by . This book was released on 1987 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
