Radical Marketing

Author : Sam Hill
Publisher : Harper Collins
ISBN 13 : 0887309798
Total Pages : 308 pages
Book Rating : 4.93/5 ( download)

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Download or read book Radical Marketing written by Sam Hill and published by Harper Collins. This book was released on 2000-02-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

Author : Suthan Mookaiah
Publisher : Lulu.com
ISBN 13 : 0557038634
Total Pages : 187 pages
Book Rating : 4.33/5 ( download)

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Download or read book Radical Marketing Tips written by Suthan Mookaiah and published by Lulu.com. This book was released on 2009-12-21 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical Marketing Tips is an Internet Marketing bible that have been read by thousands of Internet Marketer globally since 2005. In its 15th edition, and its first maiden paperback release in 2009, Suthan M made a breakthrough revelation on how online business should be marketed online using his core strategies that is beneficial for all type of people who want to make money online.

Author : Eric A. Posner
Publisher : Princeton University Press
ISBN 13 : 0691196974
Total Pages : 208 pages
Book Rating : 4.78/5 ( download)

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Download or read book Radical Markets written by Eric A. Posner and published by Princeton University Press. This book was released on 2019-10-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionary ideas on how to use markets to achieve fairness and prosperity for all Many blame today's economic inequality, stagnation, and political instability on the free market. The solution is to rein in the market, right? Radical Markets turns this thinking on its head. With a new foreword by Ethereum creator Vitalik Buterin and virtual reality pioneer Jaron Lanier as well as a new afterword by Eric Posner and Glen Weyl, this provocative book reveals bold new ways to organize markets for the good of everyone. It shows how the emancipatory force of genuinely open, free, and competitive markets can reawaken the dormant nineteenth-century spirit of liberal reform and lead to greater equality, prosperity, and cooperation. Only by radically expanding the scope of markets can we reduce inequality, restore robust economic growth, and resolve political conflicts. But to do that, we must replace our most sacred institutions with truly free and open competition—Radical Markets shows how.

Author : Birgitta Sandberg
Publisher : Routledge
ISBN 13 : 1134081308
Total Pages : 356 pages
Book Rating : 4.01/5 ( download)

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Download or read book Managing and Marketing Radical Innovations written by Birgitta Sandberg and published by Routledge. This book was released on 2008-02-07 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies

Author : Kevin J. Clancy
Publisher : Harperbusiness
ISBN 13 : 9780887305726
Total Pages : 314 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Marketing Revolution written by Kevin J. Clancy and published by Harperbusiness. This book was released on 1992-12-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.

Author : Sam Hill
Publisher :
ISBN 13 : 9780756751180
Total Pages : 277 pages
Book Rating : 4.87/5 ( download)

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Download or read book Radical Marketing written by Sam Hill and published by . This book was released on 1999-08-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a fresh, provocative approach to marketing and strategy that has proven hugely successful for org. ranging from Harvard Bus. School to Harley-Davidson. Identifies the unconventional strategies that have enabled 10 innovative companies to usurp market share from industry leaders. Each is in tune emotionally with their customer base -- allowing them to glean marketing insight without spending millions of dollars on advertising or employing huge marketing departments. Each is focused more on the big picture -- growth and expansion -- than on short term profits. Each started out with little more than a passion for their product, forcing them to do things more cheaply and creatively.

Author : Ralf Havertz
Publisher : Routledge
ISBN 13 : 1000368866
Total Pages : 194 pages
Book Rating : 4.64/5 ( download)

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Download or read book Radical Right Populism in Germany written by Ralf Havertz and published by Routledge. This book was released on 2021-03-31 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of radical right populism in Germany. It gives an overview of historical developments of the phenomenon and its current appearance. It examines three of the main far-right organizations in Germany: the radical right populist party AfD (Alternative for Germany), Pegida (Patriotic Europeans against the Islamification of the Occident), and the Identitarian Movement. The book investigates the positions of these groups as expressed in programmes, publications, and statements of party leaders and movement activists. It explores their history, ideologies, strategies, and their main activists and representatives, as well as the overlap between the groups. The ideological positions examined include populism, nativism, authoritarianism, volkish nationalism, ethnopluralism, xenophobia, Islamophobia, antisemitism, antifeminism, and Euroscepticism. The analysis shows that these ideological features are sometimes strategically interlinked for effect and used to justify specific political demands such as the stronger regulation of immigration and the exclusion of Muslims. This much-needed volume will be of particular interest to students and researchers of German politics, populism, social movements, party politics, and right-wing extremism.

Author : Sarah Santacroce
Publisher : Sarah Santacroce
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4./5 ( download)

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Download or read book Marketing Like We're Human written by Sarah Santacroce and published by Sarah Santacroce. This book was released on 2021-09-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: --> This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change. Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers! Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype and the hustle? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: grow a thriving business using ethical marketing, help others and make an impact in this world show up as your true self in your marketing, not some prescribed version of who you should be partner with your kind of people, instead of pressuring them to buy take the ‘less is more’ approach and stop feeling overwhelmed use ‘proven’ marketing and sales strategies, but tweaking them to fit your gentle approach enjoy a business that is inspiring and uplifting and aligned with your truth You don't have to sell your soul to market your business online!Marketing Like We're Human is the compass you need on your journey! "Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world." -- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins "You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact—they also make the most money." --Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business

Author : Bodo B. Schlegelmilch
Publisher : Routledge
ISBN 13 : 1351038656
Total Pages : 507 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

Author :
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.45/5 ( download)

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Download or read book Journal of Marketing written by and published by . This book was released on 1999 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.