Quantitative Research Methods In Consumer Psychology

Author : Paul Hackett
Publisher : Taylor & Francis
ISBN 13 : 1317280415
Total Pages : 418 pages
Book Rating : 4.15/5 ( download)

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Download or read book Quantitative Research Methods in Consumer Psychology written by Paul Hackett and published by Taylor & Francis. This book was released on 2018-12-07 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.

Author : Paul Hackett
Publisher : Psychology Press
ISBN 13 : 1317690281
Total Pages : 352 pages
Book Rating : 4.83/5 ( download)

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Download or read book Qualitative Research Methods in Consumer Psychology written by Paul Hackett and published by Psychology Press. This book was released on 2015-08-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Author : Frank R. Kardes
Publisher : Routledge
ISBN 13 : 1351137700
Total Pages : 528 pages
Book Rating : 4.06/5 ( download)

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Download or read book Handbook of Research Methods in Consumer Psychology written by Frank R. Kardes and published by Routledge. This book was released on 2019-04-15 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Author : Paul M.W. Hackett
Publisher : Verlag Barbara Budrich
ISBN 13 : 3847408917
Total Pages : 168 pages
Book Rating : 4.18/5 ( download)

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Download or read book Consumer Psychology: A Study Guide to Qualitative Research Methods written by Paul M.W. Hackett and published by Verlag Barbara Budrich. This book was released on 2016-04-18 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Author : Dominika Maison
Publisher : Routledge
ISBN 13 : 0429883382
Total Pages : 238 pages
Book Rating : 4.85/5 ( download)

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Download or read book Qualitative Marketing Research written by Dominika Maison and published by Routledge. This book was released on 2018-09-24 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

Author : Paul Hackett
Publisher : Psychology Press
ISBN 13 : 1317690273
Total Pages : 386 pages
Book Rating : 4.76/5 ( download)

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Download or read book Qualitative Research Methods in Consumer Psychology written by Paul Hackett and published by Psychology Press. This book was released on 2015-08-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Author : David Brinberg
Publisher : Springer Science & Business Media
ISBN 13 : 1461386098
Total Pages : 427 pages
Book Rating : 4.94/5 ( download)

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Download or read book Perspectives on Methodology in Consumer Research written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

Author : Mark Balnaves
Publisher : SAGE
ISBN 13 : 1848608640
Total Pages : 273 pages
Book Rating : 4.41/5 ( download)

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Download or read book Introduction to Quantitative Research Methods written by Mark Balnaves and published by SAGE. This book was released on 2001-04-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The original CD-ROM accompanying the book and its content are no longer available.

Author : Mario Mazzocchi
Publisher : SAGE
ISBN 13 : 1446204014
Total Pages : 433 pages
Book Rating : 4.16/5 ( download)

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Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Author : Johnny Ch LOK
Publisher :
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4.19/5 ( download)

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Download or read book Behavioral Economy Methods Predict written by Johnny Ch LOK and published by . This book was released on 2021-05-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumption psychological view point, the current approach is the term " dialectics" , considers all forms of human behavior, thus the current approach to the study of consumer divided into four approaches: materialism approach implies that consumer behavior is shaped by the material environment, e.g. money, possessions etc. , change approach means consumer behavior is " dynamic" in nature, it is always in a process of continuous motion, transformation and change. Totality means consumption behavior is " interconnected" with other forms of human contradiction means views changes in consumer behavior as arising from their internal contradictions, like moods, emoting etc. The approach studies the consumer as a complex total whole and views consumer purchase as well as consumption processes. The current approach to studying consumer behavior uses both the quantitative as well as qualitative approaches. There are three broad research perspectives in consumer behavior: they are as follows: Decision making perspective, the experiment perspective and behavioral influence perspective. According to decision making perspective , the buying process is a sequential in nature, with the consumer perceiving that there exists a problem and that moving across a series of logical and rational steps to solve the problem; stages being problem recognition, information search, evaluation of alternatives , purchase decision and past purchase behavior, it emphasizes rational , logical and cognitive approach to consumer decision making and purchase process.The experiential perspective believes that not all buying may be rational and logical, in some cases, buying results are from a consumers' desire for fun and fantasy, pleasures, emotions and moods. The perspective emphasizes that consumers are feelers as well as thinkers. The behavioral influence perspective holds that forces in the environment stimulate a consumer to make purchases without developing beliefs and attitudes about the product. In general, quantitative research is used by the positivists and qualitative research is used by interpretivists. How to use quantitative research in consumer behavior? It comprises (i) research techniques that are used to gather quantitative data over large samples randomly and (ii) statistical tools and techniques, e.g. survey, observation and experiments techniques. Thus type of research is descriptive in nature. It is primarily used by the positivists when studying consumer behavior with a focus on prediction of consumer behavior and techniques are also used by " dialectics" approach.How to use qualitative research in consumer behavior? It comprises (i) research techniques that are used to gather quantitative data over small samples techniques , e.g. depth interviews, focus group of study is subjective in nature. The focus is on understanding consumption behavior and consumption pattern . the objective is to gain an understanding of consumer behavior and the causes marketing situations are unique, and hence the finding can't be generalized to marketing situations. It is primarily used by the interpretivists when studying consumer behavior. However, the qualitative techniques are also used by " dialectics" approach