Quantitative Research Methods In Communication

Author : Erica Scharrer
Publisher : Routledge
ISBN 13 : 1000380211
Total Pages : 393 pages
Book Rating : 4.17/5 ( download)

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Download or read book Quantitative Research Methods in Communication written by Erica Scharrer and published by Routledge. This book was released on 2021-05-13 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to engage in dialogue with members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by illustrating each step in the research design process with research addressing questions of social justice. It provides practical guidance for researchers who wish to engage in the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods—from conceptualization through all the stages of execution of a study, including providing a detailed guide for statistical analysis—and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research.

Author : Jason S. Wrench
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.14/5 ( download)

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Download or read book Quantitative Research Methods for Communication written by Jason S. Wrench and published by Oxford University Press, USA. This book was released on 2008 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources: * An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts * An examination of the three most common techniques used in communication research: survey, content analysis, and experiment * A sophisticated analysis of sampling and hypothesis testing * A step-by-step introduction to statistical tools * Guided research assignments based on actual data-driven research questions * In-depth analyses of articles that feature statistical tests * A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication The text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research.

Author : Monique Turner
Publisher :
ISBN 13 : 9780757582318
Total Pages : 134 pages
Book Rating : 4.11/5 ( download)

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Download or read book Quantitative Research Methods in Communication written by Monique Turner and published by . This book was released on 2010-08-25 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1452212937
Total Pages : 257 pages
Book Rating : 4.37/5 ( download)

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Download or read book Quantitative Research in Communication written by Mike Allen and published by SAGE Publications. This book was released on 2008-09-12 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter′s procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.

Author : Jason S. Wrench
Publisher : Oxford University Press, USA
ISBN 13 : 9780190861063
Total Pages : 672 pages
Book Rating : 4.61/5 ( download)

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Download or read book Quantitative Research Methods for Communication written by Jason S. Wrench and published by Oxford University Press, USA. This book was released on 2018-11 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative Research Methods for Communication: A Hands-On Approach is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, andpresent their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

Author : G. M. du Plooy
Publisher : Juta and Company Ltd
ISBN 13 : 9780702156410
Total Pages : 388 pages
Book Rating : 4.18/5 ( download)

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Download or read book Communication Research written by G. M. du Plooy and published by Juta and Company Ltd. This book was released on 2002 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Author : Monique Turner
Publisher :
ISBN 13 : 9781933005850
Total Pages : 166 pages
Book Rating : 4.58/5 ( download)

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Download or read book Quantitative Research Methods in Communication written by Monique Turner and published by . This book was released on 2009-07-31 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Arthur Asa Berger
Publisher : SAGE Publications
ISBN 13 : 1544332696
Total Pages : 489 pages
Book Rating : 4.97/5 ( download)

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Download or read book Media and Communication Research Methods written by Arthur Asa Berger and published by SAGE Publications. This book was released on 2018-12-27 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

Author : Michael Boyle
Publisher : Routledge
ISBN 13 : 1317513614
Total Pages : 449 pages
Book Rating : 4.12/5 ( download)

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Download or read book Applied Communication Research Methods written by Michael Boyle and published by Routledge. This book was released on 2015-06-19 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth – examples of a concept being used in scholarly research Reflect and React – thought-provoking problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.

Author : Stephen M. Croucher
Publisher : Routledge
ISBN 13 : 1000452646
Total Pages : 377 pages
Book Rating : 4.48/5 ( download)

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Download or read book Understanding Communication Research Methods written by Stephen M. Croucher and published by Routledge. This book was released on 2021-09-28 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally. It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.