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Author : Amit Sharma
Publisher :
ISBN 13 : 9781781901441
Total Pages : 960 pages
Book Rating : 4.49/5 ( download)
Download or read book Qualitative Research in Hospitality and Tourism written by Amit Sharma and published by . This book was released on 2012 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Qualitative Research in Hospitality and Tourism written by and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Levent Altinay
Publisher : Routledge
ISBN 13 : 1317528646
Total Pages : 332 pages
Book Rating : 4.47/5 ( download)
Download or read book Planning Research in Hospitality and Tourism written by Levent Altinay and published by Routledge. This book was released on 2015-10-23 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Author : Robin Nunkoo
Publisher : Edward Elgar Publishing
ISBN 13 : 1785366289
Total Pages : 584 pages
Book Rating : 4.84/5 ( download)
Download or read book Handbook of Research Methods for Tourism and Hospitality Management written by Robin Nunkoo and published by Edward Elgar Publishing. This book was released on 2018-07-27 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Author : Amit Sharma
Publisher :
ISBN 13 : 9781781901458
Total Pages : 149 pages
Book Rating : 4.57/5 ( download)
Download or read book Qualitative Research in Hospitality and Tourism written by Amit Sharma and published by . This book was released on 2012 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ebook focuses on qualitative research in hospitality and tourism. It includes seven full research articles, one research in brief, and a book review. The articles are all unique in their application and in-depth presentation of qualitative research methods.
Author : Fevzi Okumus
Publisher : Emerald Group Publishing
ISBN 13 : 1801175489
Total Pages : 231 pages
Book Rating : 4.87/5 ( download)
Download or read book Contemporary Research Methods in Hospitality and Tourism written by Fevzi Okumus and published by Emerald Group Publishing. This book was released on 2022-04-13 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.
Author : Paul Brunt
Publisher : SAGE
ISBN 13 : 1526422247
Total Pages : 361 pages
Book Rating : 4.48/5 ( download)
Download or read book Research Methods in Tourism, Hospitality and Events Management written by Paul Brunt and published by SAGE. This book was released on 2017-09-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Author : Fevzi Okumus
Publisher : Emerald Group Publishing
ISBN 13 : 1801175527
Total Pages : 161 pages
Book Rating : 4.24/5 ( download)
Download or read book Advanced Research Methods in Hospitality and Tourism written by Fevzi Okumus and published by Emerald Group Publishing. This book was released on 2022-11-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.
Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 1351702211
Total Pages : 294 pages
Book Rating : 4.18/5 ( download)
Download or read book Marketing Research for the Tourism, Hospitality and Events Industries written by Bonita Kolb and published by Routledge. This book was released on 2018-01-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.
Author : Paolo Mura
Publisher : Springer
ISBN 13 : 9811074917
Total Pages : 311 pages
Book Rating : 4.12/5 ( download)
Download or read book Asian Qualitative Research in Tourism written by Paolo Mura and published by Springer. This book was released on 2018-02-21 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production. The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting ‘Asia’. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.
