Put Your Mouth Where The Money Is

Author : Parker Stoner
Publisher : Infusionmedia
ISBN 13 : 9780979658679
Total Pages : 140 pages
Book Rating : 4.75/5 ( download)

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Download or read book Put Your Mouth Where the Money Is written by Parker Stoner and published by Infusionmedia. This book was released on 2008 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.

Author : Elaine A. Clark
Publisher : Skyhorse Publishing, Inc.
ISBN 13 : 1581158785
Total Pages : 305 pages
Book Rating : 4.86/5 ( download)

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Download or read book There's Money Where Your Mouth Is written by Elaine A. Clark and published by Skyhorse Publishing, Inc.. This book was released on 2011-12-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on how to launch and maintain a career in voice over work in commercials, cartoons and announcements, including how to get started, copy basics, melody and tempo, getting an agent and marketing your talent. Original.

Author : Ann Stace Wood
Publisher :
ISBN 13 : 9780787203405
Total Pages : 196 pages
Book Rating : 4.08/5 ( download)

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Download or read book Put Your Mouth where Your Money is written by Ann Stace Wood and published by . This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert Anthony
Publisher : Berkley Publishing Group
ISBN 13 : 9780425080306
Total Pages : 176 pages
Book Rating : 4.07/5 ( download)

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Download or read book Put Your Money Where Your Mouth Is written by Robert Anthony and published by Berkley Publishing Group. This book was released on 1985 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Natasha Campbell-McBride, M.D.
Publisher : Chelsea Green Publishing
ISBN 13 : 1603588965
Total Pages : 212 pages
Book Rating : 4.66/5 ( download)

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Download or read book Put Your Heart in Your Mouth written by Natasha Campbell-McBride, M.D. and published by Chelsea Green Publishing. This book was released on 2018-11-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you stop any person on the street and ask them what causes heart disease, you know what their answer will be: butter and eggs, meat and fat. This infamous Diet-Heart Hypothesis was proposed in 1953, and it took scientists all over the world a few decades to prove it wrong. The trouble is that while science was beginning to cast doubt upon its basic tenets, the Diet-Heart Hypothesis was giving rise to a powerful and wealthy political and commercial machine with a vested interest in promoting it—by means of anti-fat and anti-cholesterol propaganda presented relentlessly and with increasing intensity. In this book Dr. Campbell-McBride tackles the subject of CHD (Coronary Heart Disease), caused by atherosclerosis, a disease of the arterial wall that leads to narrowing and obstruction of the arteries. She maintains that conventional medicine does not actually know the cause of atherosclerosis or how to cure it, and explores in this book what it is, what causes it, and how to prevent and reverse it. She dispels the myth of the Diet-Heart Hypothesis, and explains that cholesterol is not the enemy but an integral and important part of our cell membranes.

Author : Linda Tirado
Publisher : Penguin
ISBN 13 : 0425277976
Total Pages : 242 pages
Book Rating : 4.73/5 ( download)

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Download or read book Hand to Mouth written by Linda Tirado and published by Penguin. This book was released on 2015-09-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-life Nickel and Dimed—the author of the wildly popular “Poverty Thoughts” essay tells what it’s like to be working poor in America. ONE OF THE FIVE MOST IMPORTANT BOOKS OF THE YEAR--Esquire “DEVASTATINGLY SMART AND FUNNY. I am the author of Nickel and Dimed, which tells the story of my own brief attempt, as a semi-undercover journalist, to survive on low-wage retail and service jobs. TIRADO IS THE REAL THING.”—Barbara Ehrenreich, from the Foreword As the haves and have-nots grow more separate and unequal in America, the working poor don’t get heard from much. Now they have a voice—and it’s forthright, funny, and just a little bit furious. Here, Linda Tirado tells what it’s like, day after day, to work, eat, shop, raise kids, and keep a roof over your head without enough money. She also answers questions often asked about those who live on or near minimum wage: Why don’t they get better jobs? Why don’t they make better choices? Why do they smoke cigarettes and have ugly lawns? Why don’t they borrow from their parents? Enlightening and entertaining, Hand to Mouth opens up a new and much-needed dialogue between the people who just don’t have it and the people who just don’t get it.

Author : Timothy Rasinski
Publisher : Teacher Created Materials
ISBN 13 : 1425801587
Total Pages : 97 pages
Book Rating : 4.88/5 ( download)

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Download or read book Idioms and Other English Expressions Grades 1-3 written by Timothy Rasinski and published by Teacher Created Materials. This book was released on 2007-04-12 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduce all students to common idioms and other expressions including hyperboles, metaphors, similes, and personification. The idioms and expressions are provided in context with stories and activities to teach usage and definitions.

Author : John Ayto
Publisher : Oxford University Press, USA
ISBN 13 : 019954378X
Total Pages : 419 pages
Book Rating : 4.86/5 ( download)

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Download or read book Oxford Dictionary of English Idioms written by John Ayto and published by Oxford University Press, USA. This book was released on 2010-07-08 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers entries for over six thousand idioms, including seven hundred new to this edition, and provides background information, additional cross-references, and national variants.

Author : Daniel Handler
Publisher : Harper Collins
ISBN 13 : 0061876097
Total Pages : 240 pages
Book Rating : 4.97/5 ( download)

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Download or read book Watch Your Mouth written by Daniel Handler and published by Harper Collins. This book was released on 2009-10-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tolstoy wrote that happy families are alike and that each unhappy family is unhappy in a different way.In Watch Your Mouth, Daniel Handler takes "different" to a whole new level....

Author : Charles Harrington
Publisher :
ISBN 13 :
Total Pages : 988 pages
Book Rating : 4.56/5 ( download)

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Download or read book A Manual of Practical Hygiene for Students, Physicians, and Health Officers written by Charles Harrington and published by . This book was released on 1914 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt: