Put Your Money Where Your Mouth Is

Author : Elaine A. Clark
Publisher : Skyhorse Publishing, Inc.
ISBN 13 : 1581158785
Total Pages : 305 pages
Book Rating : 4.86/5 ( download)

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Download or read book There's Money Where Your Mouth Is written by Elaine A. Clark and published by Skyhorse Publishing, Inc.. This book was released on 2011-12-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on how to launch and maintain a career in voice over work in commercials, cartoons and announcements, including how to get started, copy basics, melody and tempo, getting an agent and marketing your talent. Original.

Author : Robert Anthony
Publisher : Berkley Publishing Group
ISBN 13 : 9780425080306
Total Pages : 176 pages
Book Rating : 4.07/5 ( download)

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Download or read book Put Your Money Where Your Mouth Is written by Robert Anthony and published by Berkley Publishing Group. This book was released on 1985 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Parker Stoner
Publisher : Infusionmedia
ISBN 13 : 9780979658679
Total Pages : 140 pages
Book Rating : 4.75/5 ( download)

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Download or read book Put Your Mouth Where the Money Is written by Parker Stoner and published by Infusionmedia. This book was released on 2008 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.

Author : Stephanie Selene Anderson
Publisher :
ISBN 13 : 9780964570948
Total Pages : pages
Book Rating : 4.47/5 ( download)

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Download or read book Put Your Money Where Your Mouth Is written by Stephanie Selene Anderson and published by . This book was released on 2005-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David R. Portney
Publisher : Kallisti Publishing
ISBN 13 : 0976111179
Total Pages : 262 pages
Book Rating : 4.77/5 ( download)

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Download or read book Get Your Money Where Your Mouth is written by David R. Portney and published by Kallisti Publishing. This book was released on 2009 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Your Money Where Your Mouth Is is about one thing and one thing only: how to bring in a flood of new customers or interest into your business, profession, or passion so you can put a ton of money into your bank account and cash into your pocket. If money and attention are not your things, then you might want to stop reading right now because David Portney is going to show you exactly how to get both in the fastest, easiest, and most fun way possible--by delivering seminars and speaking in public.

Author : Daniel Handler
Publisher : Harper Collins
ISBN 13 : 0061876097
Total Pages : 240 pages
Book Rating : 4.97/5 ( download)

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Download or read book Watch Your Mouth written by Daniel Handler and published by Harper Collins. This book was released on 2009-10-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tolstoy wrote that happy families are alike and that each unhappy family is unhappy in a different way.In Watch Your Mouth, Daniel Handler takes "different" to a whole new level....

Author : Michael H. Shuman
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523088923
Total Pages : 156 pages
Book Rating : 4.28/5 ( download)

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Download or read book Put Your Money Where Your Life Is written by Michael H. Shuman and published by Berrett-Koehler Publishers. This book was released on 2020-06-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to stop investing in Wall Street and start investing in your local community with this practical layperson’s guide. Americans agree on very little these days, but we can all agree on one critical point: Wall Street can no longer be trusted. Yet most of us continue to invest our money in the stocks and bonds of Fortune 500 companies, transferring our capital far from where we live and work. Local investing expert Michael Shuman offers another alternative. He shows how we can use two well-established—but rarely used—investment tools to keep our money close and get a return as good as or better than what we’d get investing in distant, indifferent corporations. Shuman explains the nuts and bolts of self-directed IRAs and solo 401(k)s and how they can be combined with other recently legalized local investing tools. He details how to set these accounts up, identify and evaluate a whole range of local investment opportunities, and make sure account holders stay on the right side of the law. While the book is written for people without a lot of investment experience—Shuman explains concepts like “liquidity” and “diversification” in simple terms—even if you’re as experienced as Warren Buffett, this book will make you rethink everything you know about investing. With Shuman’s expert advice, you can strengthen your investment portfolio and your community, neighborhoods, and schools at the same time! “As so many Americans feel powerless to confront a financial system designed to serve the few, Shuman offers us real choices: tools that align our lives with our values. That’s power. I love this highly readable, timely, surprising book.” —Frances Moore Lappé, coauthor of Daring Democracy and author of Diet for a Small Planet “Local cheese, local beer—and local investing! This is a valuable guide to taking money out of the few giant banks (which are probably using it to underwrite the fossil fuel industry) and putting it to work close to home!” —Bill McKibben, author of Falter “Once again Michael Shuman has given us a clear manual for how well-meaning, good people (the 99.99 percent of us) can put their money where their hearts are—in communities where they live, in local businesses, trade, and retail.” —Vicki Robin, coauthor of Your Money or Your Life and author of Blessing the Hands That Feed Us

Author : Elaine A. Clark
Publisher : Random House Digital, Inc.
ISBN 13 : 9780823077021
Total Pages : 0 pages
Book Rating : 4.20/5 ( download)

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Download or read book There's Money where Your Mouth is written by Elaine A. Clark and published by Random House Digital, Inc.. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voice-overs represent a potentially lucrative enterprise for anyone with vocal talent. A well-connected voice actor can make as much in an hour as a stage actor can make in six weeks, and that's before the "residuals" are earned. The lucrative voice-over field is one of the best ways to pay the bills while exploring stage and screen work, or it can become a fascinating career in itself.

Author : Stephanie Anderson
Publisher :
ISBN 13 : 9781941277423
Total Pages : pages
Book Rating : 4.2X/5 ( download)

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Download or read book Put Your Money Where Your Mouth Is! written by Stephanie Anderson and published by . This book was released on 2016-09-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Paul Heacock
Publisher : Cambridge University Press
ISBN 13 : 9780521532716
Total Pages : 516 pages
Book Rating : 4.1X/5 ( download)

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Download or read book Cambridge Dictionary of American Idioms written by Paul Heacock and published by Cambridge University Press. This book was released on 2003-09-22 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unlocks the meaning of more than 5,000 idioms used in American English today.