Brand-driven Innovation

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 2940439761
Total Pages : 208 pages
Book Rating : 4.68/5 ( download)

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Book Synopsis Brand-driven Innovation by : Erik Roscam Abbing

Download or read book Brand-driven Innovation written by Erik Roscam Abbing and published by Bloomsbury Publishing. This book was released on 2010-10-25 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

Purpose-driven Organizations

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Author :
Publisher : Springer
ISBN 13 : 3030176746
Total Pages : 153 pages
Book Rating : 4.47/5 ( download)

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Book Synopsis Purpose-driven Organizations by : Carlos Rey

Download or read book Purpose-driven Organizations written by Carlos Rey and published by Springer. This book was released on 2019-06-17 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership

Purpose-Driven Innovation

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1803821434
Total Pages : 268 pages
Book Rating : 4.36/5 ( download)

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Book Synopsis Purpose-Driven Innovation by : Jens P. Flanding

Download or read book Purpose-Driven Innovation written by Jens P. Flanding and published by Emerald Group Publishing. This book was released on 2022-09-15 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose-Driven Innovation is the first book to set out how change management models work in practice in the context of the Sustainable Development Goals (SDGs), an essential primer for all organizations, small and large, public or private, within and outside of the United Nations in the wake of crisis.

Purpose-driven Innovation Leadership for Sustainable Development

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040107737
Total Pages : 138 pages
Book Rating : 4.37/5 ( download)

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Book Synopsis Purpose-driven Innovation Leadership for Sustainable Development by : Gaia Grant

Download or read book Purpose-driven Innovation Leadership for Sustainable Development written by Gaia Grant and published by Taylor & Francis. This book was released on 2024-06-07 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose-driven Innovation Leadership for Sustainable Development presents invaluable insights into how leaders can balance competing innovation demands. The book reports on research from an in-depth case study, which reveals the importance of developing highly adaptative and innovative responses through periods of rapid growth – while simultaneously ensuring organisational stability grounded in a clear core purpose. ‘Paradox’ theory is introduced as a constructive theoretical lens for exploring these complexities of leadership sensemaking in innovation contexts. The findings demonstrate how to incorporate both perspectives to establish a robust innovation culture. This book aims to equip readers with evidence-based principles that can be readily applied in practice. The qualitative methodology, which includes case studies and interviews conducted with global innovation leaders, uncovers powerful strategies from relevant real-world experiences. Targeted ‘Reflection and Action’ questions are also included to guide implementation. Purpose-driven Innovation Leadership for Sustainable Development will support researchers, educators, and students in the higher education sector who would like to investigate contemporary innovation leadership principles and practices. The book will also interest business leaders hoping to access rigorous research studies on the topic presented in an effective actionable format.

Inquiry-Driven Innovation

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Publisher : John Wiley & Sons
ISBN 13 : 1119675359
Total Pages : 279 pages
Book Rating : 4.58/5 ( download)

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Book Synopsis Inquiry-Driven Innovation by : Liz Dawes-Duraisingh

Download or read book Inquiry-Driven Innovation written by Liz Dawes-Duraisingh and published by John Wiley & Sons. This book was released on 2021-06-16 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote positive change and elevate teacher practice with this actionable framework for school-based innovation Inquiry-Driven Innovation: A Practical Guide to Supporting School-Based Change addresses a pressing need for intentional and sustained innovation in education. It is both a practical guide for supporting school-based change and a handbook for effective professional development that empowers and re-energizes practitioners. Throughout this book, educators will find a wealth of examples from different school contexts and a rich array of research-based pedagogical tools and resources. In recent years, educational innovation and school redesign have been the focus for many school boards and departments of education. However, current school-based innovation methods typically lack flexibility and intentionality. Inquiry-Driven Innovation offers an approach to innovation that recognizes local contexts, promotes listening across stakeholder groups, and suggests structures for ongoing and purpose-driven work. Discover an actionable framework for school-based innovation Learn from real-world case studies of educators developing innovation strategies in a variety of school contexts Explore an Innovation Toolkit filled with research-based pedagogical tools and resources for educators In this book, you'll learn the five essential qualities of Inquiry-Driven Innovation: an ongoing process that empowers individuals and communities to pursue positive change that is both relevant and responsive to their contexts. Inquiry-Driven Innovation is purposeful and intentional; attentive to multiple perspectives; adapted to context; sustained and iterative; and structured and supported. Read this book to learn how you can implement evidence-based innovation strategies in your own community.

The Purpose-Driven University

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Publisher : Emerald Group Publishing
ISBN 13 : 1838672850
Total Pages : 174 pages
Book Rating : 4.50/5 ( download)

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Book Synopsis The Purpose-Driven University by : Debbie Haski-Leventhal

Download or read book The Purpose-Driven University written by Debbie Haski-Leventhal and published by Emerald Group Publishing. This book was released on 2020-06-23 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book offers the why, how and what of a purpose-driven university, utilising cases, research, concepts and a framework which can be implemented in any university interested in making a difference. This book tells the stories of purpose-driven universities and other organisations.

SAP Next-Gen

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Author :
Publisher : Springer
ISBN 13 : 3319725742
Total Pages : 76 pages
Book Rating : 4.41/5 ( download)

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Book Synopsis SAP Next-Gen by : Bernd Welz

Download or read book SAP Next-Gen written by Bernd Welz and published by Springer. This book was released on 2018-04-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents SAP Next-Gen, an innovation community for SAP Leonardo. It is intended for next generation business leaders, Chief Digital Officers, Chief Innovation Officers, Chief Information Officers and IT professionals who are defining the vision, strategy, technologies and organizational changes needed to drive their exponential enterprise and to innovate with purpose. The book opens with an introduction to turning bold ideas into reality with a purpose-driven mindset supporting the 17 United Nations Global Goals. Part 1 focuses on what’s at stake including Digital - The New Normal, Exponential Growth, and Innovation in the 21st century. Part 2 introduces readers to the SAP Next-Gen matchmaking model, and readers are invited to join SAP Next-Gen clubs for industries, technologies, and methodologies. Readers also learn about the Silicon Valleys of the world, make vs. buy vs. join, and where to learn more and get engaged with SAP Next-Gen. SAP Next-Gen is an innovation community for SAP Leonardo supporting SAP’s 355,000+ customers across 25 industries in 180+ countries. SAP Next-Gen enables customers and partners to connect with academic thought leaders, researchers, and students in the SAP Next-Gen network of 3,200+ educational institutions across 111 countries worldwide, as well as with startups, tech community partners, venture firms, purpose driven partners, and SAP experts.

Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation

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Author :
Publisher : Koehler Books
ISBN 13 : 9781646634446
Total Pages : 228 pages
Book Rating : 4.46/5 ( download)

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Book Synopsis Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation by : Juana-Catalina Rodriguez

Download or read book Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation written by Juana-Catalina Rodriguez and published by Koehler Books. This book was released on 2021-10-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global disruption caused by the pandemic, climate change, technology, and new customer expectations is unparalleled. Overnight, entire economies, education systems, and social infrastructures came to a grinding halt. Nowadays, many companies, organizations, business leaders, and entrepreneurs face the test of redefining their strategy in a short time frame. As widespread crisis lurks as our ever-present reality, the question arises of how to develop new systems and societies that possess the resilience needed to thrive under uncertain conditions. As we know, creativity doesn't always arrive like a lightbulb switching on in our heads. It requires a better understanding of the problem you want to solve and all elements involved. Unsettled Disruption provides a systematic process to consider external factors, your industry's chances of disruption, and the pillars that would help you build your strategy. This practical guide combines the concepts, tools, and dozens of proven business cases and stories from the author's experience.

Beyond Good

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Publisher : Kogan Page
ISBN 13 : 9781789667295
Total Pages : 248 pages
Book Rating : 4.91/5 ( download)

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Book Synopsis Beyond Good by : Theodora Lau

Download or read book Beyond Good written by Theodora Lau and published by Kogan Page. This book was released on 2021-03-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how technological disruption has scaled the business for good movement to a new achievable reality and discover how you can do well by doing good with your business too.

Good Is the New Cool

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.75/5 ( download)

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Book Synopsis Good Is the New Cool by : Afdhel Aziz

Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.