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Author : Howard Stephenson
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.94/5 ( download)
Download or read book Publicity for Prestige and Profit written by Howard Stephenson and published by . This book was released on 1953 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard Stephenson
Publisher : Forgotten Books
ISBN 13 : 9780484070720
Total Pages : 320 pages
Book Rating : 4.2X/5 ( download)
Download or read book Publicity for Prestige and Profit (Classic Reprint) written by Howard Stephenson and published by Forgotten Books. This book was released on 2017-12-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Publicity for Prestige and Profit Half the news just happens like a million-dollar fire, a drought that threatens a city 3 water supply, or the traffic death toll on a holiday week end. This kind Of news tends to be dolorous but can include happy events, as when brother and sister, torn from each other by the Nazis, meet on a street in America. But it depends on chance. The public's interest is caused by surprise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author :
Publisher :
ISBN 13 :
Total Pages : 844 pages
Book Rating : 4.66/5 ( download)
Download or read book Advertising & Selling written by and published by . This book was released on 1916 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.66/5 ( download)
Download or read book Advertising and Selling written by and published by . This book was released on 1916 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.02/5 ( download)
Download or read book Publication Management written by and published by . This book was released on 1954 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raymond P. Wiggers
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.16/5 ( download)
Download or read book Profitable Advertising for Small Industrial Goods Producers written by Raymond P. Wiggers and published by . This book was released on 1956 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 954 pages
Book Rating : 4.51/5 ( download)
Download or read book Judicious Advertising written by and published by . This book was released on 1915 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1326 pages
Book Rating : 4.62/5 ( download)
Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1915 with total page 1326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Annie Delhome
Publisher : Editions Bréal
ISBN 13 : 2749525292
Total Pages : 178 pages
Book Rating : 4.97/5 ( download)
Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Whelan
Publisher : OUP Oxford
ISBN 13 : 0191649031
Total Pages : 350 pages
Book Rating : 4.35/5 ( download)
Download or read book The Criminalization of European Cartel Enforcement written by Peter Whelan and published by OUP Oxford. This book was released on 2014-08-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cartel activity is prohibited under EU law by virtue of Article 101(1) of the Treaty on the Functioning of the European Union. Firms that violate this provision face severe punishment from those entities responsible for enforcing EU competition law: the European Commission, the national competition authorities, and the national courts. Stiff fines are regularly imposed on firms by these entities; such firm-focused punishment is an established feature of the antitrust enforcement landscape within the EU. In recent years, however, focus has also been placed on the individuals within the firms responsible for the cartel activity. It is increasingly recognized that punishment for cartel activity should be individual-focused as well as firm-focused. Accordingly, a growing tendency to criminalize cartel activity can be observed in the EU Member States. The existence of such criminal sanctions within the EU presents a number of crucial challenges that need to be met if the underlying enforcement objectives are to be achieved in practice without violating prevailing legal norms. For a start, given the severe consequences of a custodial sentence, the employment of criminal antitrust punishment must be justifiable in principle: one must have a robust normative framework rationalizing the existence of criminal cartel sanctions. Second, for it to be legitimate, antitrust criminalization should only occur in a manner that respects the mandatory legalities applicable to the European jurisdiction in question. These include the due process rights of the accused and the principle of legal certainty. Finally, the correct practical measures (such as a criminal leniency policy and a correctly defined criminal cartel offence) need to be in place in order to ensure that the employment of criminal antitrust punishment actually achieves its aims while maintaining its legitimacy. These three particular challenges can be conceptualized respectively as the theoretical, legal, and practical challenges of European antitrust criminalization. This book analyses these three crucial challenges so that the complexity of the process of European antitrust criminalization can be understood more accurately. In doing so, this book acknowledges that the three challenges should not be considered in isolation. In fact there is a dynamic relationship between the theoretical, legal, and practical challenges of European antitrust criminalization and an effective antitrust criminalization policy is one which recognizes and respects this complex interaction.
