Public Relations Worktext

Author : Joseph M. Zappala
Publisher : Routledge
ISBN 13 : 1135231583
Total Pages : 312 pages
Book Rating : 4.83/5 ( download)

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Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2010-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Author : Joseph M. Zappala
Publisher : Routledge
ISBN 13 : 0805842632
Total Pages : 350 pages
Book Rating : 4.30/5 ( download)

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Download or read book Public Relations Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2004 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook gives students both the fundamental knowledge and the basic writing preparation required to begin careers as public relations writers. For public relations courses.

Author : Joseph M. Zappala
Publisher : Routledge
ISBN 13 : 113563324X
Total Pages : 369 pages
Book Rating : 4.40/5 ( download)

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Download or read book Public Relations Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2004-04-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Author : Joseph M. Zappala
Publisher :
ISBN 13 : 9780415997546
Total Pages : 293 pages
Book Rating : 4.42/5 ( download)

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Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by . This book was released on 2009-09-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writing and planning resource that is suitable for public relations students and practitioners

Author : Maria Elles Scott
Publisher : SAGE Publications
ISBN 13 : 1071818465
Total Pages : 233 pages
Book Rating : 4.66/5 ( download)

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Download or read book The PR Campaigns Worktext written by Maria Elles Scott and published by SAGE Publications. This book was released on 2020-07-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.

Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 113563338X
Total Pages : 481 pages
Book Rating : 4.87/5 ( download)

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Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2010-04-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

Author : Joseph M Zappala
Publisher : Routledge
ISBN 13 : 9780367860004
Total Pages : 0 pages
Book Rating : 4.07/5 ( download)

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Download or read book Public Relations Writing Worktext written by Joseph M Zappala and published by Routledge. This book was released on 2024-12-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing. Building on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations. This fourth edition incorporates a number of changes and updates, including: New chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing Expanded chapters on Writing for Digital Communications and on Publications, Presentations and Speeches New guest columns from PR professionals on topics including writing and pitching the media, inclusive writing, speech writing and measuring writing/content impact. New cases and assignments based on topics, issues and problems that public relations professionals face today. The text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles, as well as a useful reference for early-career practitioners. Online resources also accompany the book: teaching materials, test banks, and reference sources. Please visit www.routledge.com/9780367860028.

Author : Donald Treadwell
Publisher : SAGE
ISBN 13 : 9780761945994
Total Pages : 540 pages
Book Rating : 4.97/5 ( download)

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Download or read book Public Relations Writing written by Donald Treadwell and published by SAGE. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Author : Ronald D. Smith
Publisher : Taylor & Francis
ISBN 13 : 0805842608
Total Pages : 481 pages
Book Rating : 4.09/5 ( download)

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Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Taylor & Francis. This book was released on 2003 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession. It uses a process approach to address a variety of writing formats and circumstances.

Author : Maria Elles Scott
Publisher : Sage Publications, Incorporated
ISBN 13 : 9781544397573
Total Pages : 204 pages
Book Rating : 4.77/5 ( download)

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Download or read book The PR Campaigns Worktext written by Maria Elles Scott and published by Sage Publications, Incorporated. This book was released on 2020-08-25 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext lays out concepts, applications, and examples in campaign building, and then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client's needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student's trusted resource as they take their first steps into the world of PR.