Public Relations And The Power Of Creativity

Author : Sarah Bowman
Publisher : Emerald Group Publishing
ISBN 13 : 1787692922
Total Pages : 250 pages
Book Rating : 4.23/5 ( download)

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Download or read book Public Relations and the Power of Creativity written by Sarah Bowman and published by Emerald Group Publishing. This book was released on 2018-10-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Author : Andy Green
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448233
Total Pages : 260 pages
Book Rating : 4.37/5 ( download)

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Download or read book Creativity in Public Relations written by Andy Green and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Author :
Publisher :
ISBN 13 : 9781787693005
Total Pages : pages
Book Rating : 4.07/5 ( download)

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Download or read book Public Relations and the Power of Creativity written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sarah Bowman
Publisher : Emerald Group Publishing
ISBN 13 : 1787692914
Total Pages : 256 pages
Book Rating : 4.16/5 ( download)

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Download or read book Public Relations and the Power of Creativity written by Sarah Bowman and published by Emerald Group Publishing. This book was released on 2018-10-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Author : Elisenda Estanyol
Publisher : Taylor & Francis
ISBN 13 : 1000781917
Total Pages : 109 pages
Book Rating : 4.15/5 ( download)

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Download or read book Public Relations as a Creative Industry written by Elisenda Estanyol and published by Taylor & Francis. This book was released on 2022-09-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.

Author : Elisenda Estanyol Casals
Publisher :
ISBN 13 : 9781032160498
Total Pages : 0 pages
Book Rating : 4.97/5 ( download)

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Download or read book Public Relations as a Creative Industry written by Elisenda Estanyol Casals and published by . This book was released on 2022-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of team-work and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies"--

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 1544355408
Total Pages : 401 pages
Book Rating : 4.05/5 ( download)

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Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

Author : Clea Bourne
Publisher : Springer Nature
ISBN 13 : 3031139569
Total Pages : 244 pages
Book Rating : 4.67/5 ( download)

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Download or read book Public Relations and the Digital written by Clea Bourne and published by Springer Nature. This book was released on 2022-09-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

Author : Bruce L. Smith
Publisher :
ISBN 13 : 9781465266736
Total Pages : pages
Book Rating : 4.39/5 ( download)

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Download or read book Engaging Public Relations written by Bruce L. Smith and published by . This book was released on 2015-01-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Maxwell Boykoff
Publisher : Cambridge University Press
ISBN 13 : 1107195381
Total Pages : 321 pages
Book Rating : 4.87/5 ( download)

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Download or read book Creative (Climate) Communications written by Maxwell Boykoff and published by Cambridge University Press. This book was released on 2019-07-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.