Public Relations And The History Of Ideas

Author : Simon Moore
Publisher : Routledge
ISBN 13 : 1136206760
Total Pages : 178 pages
Book Rating : 4.64/5 ( download)

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Download or read book Public Relations and the History of Ideas written by Simon Moore and published by Routledge. This book was released on 2014-04-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society’s biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them. This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.

Author : Robert E. Brown
Publisher : Routledge
ISBN 13 : 1136181032
Total Pages : 219 pages
Book Rating : 4.30/5 ( download)

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Download or read book The Public Relations of Everything written by Robert E. Brown and published by Routledge. This book was released on 2014-10-30 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.

Author : Burton St. John III
Publisher : Routledge
ISBN 13 : 113510705X
Total Pages : 392 pages
Book Rating : 4.55/5 ( download)

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Download or read book Pathways to Public Relations written by Burton St. John III and published by Routledge. This book was released on 2014-04-24 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

Author : Ian Somerville
Publisher : Routledge
ISBN 13 : 0429836236
Total Pages : 333 pages
Book Rating : 4.37/5 ( download)

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Download or read book Public Relations, Society and the Generative Power of History written by Ian Somerville and published by Routledge. This book was released on 2019-09-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.

Author : Stuart Ewen
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.83/5 ( download)

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Download or read book Pr! written by Stuart Ewen and published by . This book was released on 1996-11-14 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at public relations and spin doctoring in business and politics.

Author : Edward L. Bernays
Publisher : Open Road Media
ISBN 13 : 1497698677
Total Pages : 965 pages
Book Rating : 4.73/5 ( download)

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Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Author : Tom Watson
Publisher : Springer
ISBN 13 : 1137404388
Total Pages : 197 pages
Book Rating : 4.81/5 ( download)

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Download or read book Perspectives on Public Relations Historiography and Historical Theorization written by Tom Watson and published by Springer. This book was released on 2015-07-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.

Author : Scott M. Cutlip
Publisher : Routledge
ISBN 13 : 113669000X
Total Pages : 831 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Unseen Power written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.62/5 ( download)

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Download or read book History of Public Relations written by and published by . This book was released on 2015 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Marvin N. Olasky
Publisher : Routledge
ISBN 13 : 113669658X
Total Pages : 191 pages
Book Rating : 4.89/5 ( download)

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Download or read book Corporate Public Relations written by Marvin N. Olasky and published by Routledge. This book was released on 2013-10-16 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.