Psychology Methods Predict Consumer Behaviors

Author : Johnny Ch Lok
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.71/5 ( download)

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Download or read book Psychology Methods Predict written by Johnny Ch Lok and published by . This book was released on 2021-04-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: ⦁Can predict consumer behavior with web search?In behavioral economy view point, it can be applied to predict why consumers buy products from internet. Recent work has demonstrated that web search volume can "predict the present", meaning that can be used to accurately track outcomes, such as unemployment levels, auto and home sales and disease prevalence in near real time. Consumers are searching what for online can also predict their collective future behavior days or even weeks in advance. For example, specifically businessmen can use search query volume to forecast the opening weekend box-office revenue for feature films, first month sales of video games and the rank of songs, finding in all case that search counts are highly predictive of future outcomes from online google research. Finally, businessmen can reexamine previous work on tracking trends and show that, perhaps surprisingly, the utility of search data relative to a simple auto regressive model is modest.Nowadays, people increasingly use the internet for news, information and research purposes. From this perspective, it is a short step to conclude that what people are researching for today is predictive of what who will do in the near future. For example, consumers may search to prepare to buy a new camera, moviegoers may search to determine the opening date of a new film, or to locate cinemas showing it and individuals planning a vacation may search from a places of interest, to find airline tickets, or to price hotel rooms. So online can aggregately count of search queries related to retail activity. Movie going or travel might be able to predict collective behavior of economic, cultural, or political interest. Determining the nature of behavior that can be predicted using search, the accuracy of such predictions and the time scale over which predictions can be usefully made are therefore all questions of interest. Researchers have focused on the observation that search " predicts the present". For example, Ettredge et al (2005) found that counts of the top 300 search terms during 2001 to 2003 year were correlated with US Bureau Of Labor statistics Unemployment Figures; Cooper (2005) et al found that search activity for specific cameras during 2001 to 2003 year correlated with their estimated incidence and Eysenbach (2006) found a high correlation between clicks on sponsored search results of flu-related keywords and epidemiolopical data from the 2004 to 2005 year Canadian flu season.Thus, motivated, I indicate one example how investigates whether search activity is a systematic leading indicator of consumer activity by forecasting. For first example, supposing to opening weekend Box-office revenue for 119 feature films released in the united States between Oct. 2008 year and Sept. 2009. For second example, supposing to first month sales of video games across all gaming platforms, e.g. Xbox, Play station etc.) for 106 games released between Sept. 2008 and Sept. 2009 year. These search data can be collected from yahoo using research rank from the current and previous weeks. Can online search also predict the near future? A finding that may apply usually to a wide range of consumer behaviors, e.g. airline travel, hotel vacancy rates and auto sales and economic indicators, e.g. real-estate prices, credit card and confidence indicators. It seems all research based predictions simply models to build on publicly available information. For movies, baseline predictions can be used a linear model that includes production budgets, the number of screens on which each movie opened and box office projections from the Hollywood Stock Exchange (HSX) ( hsx.com) on online, play money prediction market that is known to generate information prediction. For video games, many of the key indicators of revenue, including production budgets and initial available.

Author : John Lok
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.01/5 ( download)

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Download or read book Psychology Methods Predict Consumer Behaviors written by John Lok and published by . This book was released on 2022-01-07 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. This book divides part one and part two. Part one explains what behavioral economy function and mean is and how applying this method to predict consumer behavior. Part two explains what psychological method mean and function and how appling this method to predict consumer behavior.

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781980689935
Total Pages : 285 pages
Book Rating : 4.38/5 ( download)

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Download or read book Predict Consumer Behavior Psychology Methods written by Johnny Ch LOK and published by . This book was released on 2018-03-29 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In part three, I shall explain how to apply behavioral economy method to attempt to predict how any consumer individual consumption of decision. How to predict why the consumer chooses to do whose consumption behavior in psychological view point. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand. I shall explain why analysis of demographic trends is only important for industrial and business-to-business marketing and why it can't concentrate on consumer individual consumption marketing both as well as to explain why in an individual firm, which must understand not only the customer's minds, but also the minds of the customers'and to explain how to apply demographic analysis to predict consumer behavior factors include: changing structure of markets , geographic factors, economic resources and global markets. I shall explain why market analysis requires information about consumers with needs, ability to buy, willingness to pay and authority to pay, changing structure of consumer markets, such as how many consumers will there be? e.g. birthrate, national increase, fertility rate, total fertility rate, population momentum etc. information. In part four, I shall give insurance and travel both industries to explain how to apply behavioral economy theories to solve consumer behavior prediction as well as I shall indicate some methods to explain how manufacturers or service providers can attempt to solve some challenges encountering when who attempt to predict consumer behaviors. Finally, I shall indicate what the methods are the most effective to attempt to predict consumer behaviors. In my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view point related methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily.

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781549881602
Total Pages : 381 pages
Book Rating : 4.04/5 ( download)

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Download or read book Difference Between Behavioral Economy and Psychological Methods Predict Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2017-10-02 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral economy and psychological methods are two kinds different methods predict consumer behavior. In this book, I shall indicate some kind of businesses to explain why either behavioral economy method is more suitable to be used to predict consumer behavior or why psychological method is more suitable to be used to predict consumer behavior. So, manufacturers can have more clear understanding how to predict their consumer behavior.This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. In, conclusion, this book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. This book divides part one and part two. Part one explains what behavioral economy function and mean is and how applying this method to predict consumer behavior. Part two explains what psychological method mean and function and how appling this method to predict consumer behavior.

Author : Johnny Ch LOK
Publisher : Independently Published
ISBN 13 : 9781096055266
Total Pages : 55 pages
Book Rating : 4.60/5 ( download)

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Download or read book Psychological And Technological Methods Predict Consumer Behaviors written by Johnny Ch LOK and published by Independently Published. This book was released on 2019-04-27 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of emotions on judge , evaluations and decisions has long been important to psychology and consumer behavior on consumption. It seems face reading technology can predict whether the consumer likes or dislikes these confectionery foods, chocolates, sweets or juice, soft drinks liking ratings to measure whether sugar element is excess or less from young consumers' face expression, such as enjoying or not enjoying of feeling, smile or no smile response. Hence, face measuring technology can be more difficult to detect consumers 'emotion for product manufacturer. Because consumers need to spend more time to attempt to use their new innovative products. *Recommendation Ethnographic consumer behavior research is for video camera recording to product manufacturers at home Otherwise, it seems product manufacturers can't use face reading technology to detect consumers' emotion in the short time immediately. The products include any kind of products, e.g. high technological products, such as space mining of resources machines, satellite navigation system ,cars , machines etc. as well as home useful technological electronic products, such as mobile phones, washing machines, televisions, laptops as well as daily products, such as shirts, shoes, furniture, toys, tooth pastes etc. These essential home product and high technologic product manufacturers who need to continue to innovate their old style products to follow consumers' taste to invent new style products to be accepted to their fresh taste. It seems that manufacturers need to spend a long time to touch consumers' feeling whether whose old style technological products which are still accepted to them to use or not. Hence, it implies that a consumer decides to buy these high technological innovation products, whose choice isn't performed to show who must accept to use these high technological innovation productsfor long time, whose emotion is not sure whether who feels satisfactory to consume to use this product for a long time. When he/she uses this technological product for a long time, it is possible that who will feel it was not valuable to buy it before. Hence, video camera can used to record the consumer's behavior record whose image and to analyze whose facial expressions and bodily gestures at home about one week.

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 : 9781792998577
Total Pages : 386 pages
Book Rating : 4.70/5 ( download)

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Download or read book How to Predict Consumer Psychology written by Johnny Ch Lok and published by Independently Published. This book was released on 2019 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part TwoPsychological method predicts consumer behabiorIntroductionWhat is the standard economic model? It is the standard economic model, the way most economists think about consumer welfare and consumer choice. What is the rationality in the standard economic model? The standard economic model relies heavily on the assumption that consumers are rational. Standard economic model assumes that consumers are fully aware of all the options who have, who can always and consistently, rank whose options in accordance with their preferences, and always choose the option, who like the best option. Thus, what the assumptions of the standard economic model of consumer are? The assumptions include consumers act with full information, consumers have known preferences, consumers choose the best option available.The standard economic model of consumer behavioral prediction method advantages includes: A logically consistent theory of consumer behavior can be built, that theory can be used to make predictions about consumer behavior and those predictions can be compared with reality and those models often correspond to actual behavior of consumption reasons. What is the inconvenient truth? It includes clear evidence from psychology has shown that the rationality assumptions of standard economic model are wrong. Evidence from psychology has shown that consumers often are irrational and also who are predictably irrational. So these are wrong view point to influence how economists judge what cause consumption of behavior. Thus, it beings this question? What is mean of predictably irrational? It means that of irrational consumers were irrational in random ways, who would cancel each other out, leaving the overall outcomes determined by the behavioral consumption of rational consumers. As that case, economic theories that ignored irrational behavioral consumption would work just fine. But, psychology has shown that consumers are irrational in similar and predictable ways. Therefore, irrationality doesn't cancel out and can't be ignored to judge why the behavioral consumption has been caused.

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781080459667
Total Pages : 208 pages
Book Rating : 4.69/5 ( download)

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Download or read book Behavioral Economy Methods Predict Consumer Behaviors written by Johnny Ch Lok and published by . This book was released on 2019-07-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer psychological method: Can scientific research method predict Disney visitors behavior ?Using scientific research methods to predict Disney consumption behavior phenomena in this field, some experts had attempted to do research in predictive validity to evaluate whether a measure of scientific achievement to consumer behavior. There are three groups thought to have varying knowledge of and ability to predict consumer behavior are academics, marketing practitioners and consumers in general. Academic groups use their scientific knowledge of consumer behavior as a basic for such activities as teaching, consulting for corporations, and testifying in legal and regulatory proceedings. In contrast, marketing practitioners are likely to be as familiar with this scientific literature. However, practitioners gain expertise through their experience. This expertise might help them to make accurate predictions of consumer behavior. Finally, when few studies on consumer behavior reach the general public, consumer's personal experiences should help them to predict certain aspects of customer behavior. So, it seems that whether Disney ought choose to do consumer behavioral psychological method to predict consumer behavior, such as personal experiences ( psychological feeling) method is more accurate than to scientific method, such as marketing research method. In this discussion, I shall imply two hypotheses about why Disney experts ought measure consumer behavior by behavioral psychological method predictions more than scientistic method, such as marketing research method .

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781521495797
Total Pages : 123 pages
Book Rating : 4.93/5 ( download)

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Download or read book Psychological Methods to Predict Behavioral Consumption written by Johnny Ch LOK and published by . This book was released on 2017-06-13 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to be given my opinions to any businessmen to learn how to apply different kinds of psychological methods to predict how to make behavioral consumption will be caused more easily. I shall introduce the different kinds of behavioral consumption of prediction methods include: the standard economic model of behavioral consumption of prediction method, online psychological advertising of prediction method, brand image attention of behavioral consumption of prediction method, store atmosphere environment influence prediction method, knowledge of the factors prediction method, constructive consumer choice processes influence prediction method, survey research prediction method ,consumer neuroscientific research prediction method etc. different psychological research of consumption methods. I shall indicate that how to predict customer behavior in marketing view point, analyzing and predicting consumer behavior can include demographics, personality, personal values and lifestyles. First, demographics is the size, structure and distribution of a population. How marketers use demographic analysis as market segment, descriptors and in trend analysis to predict customer behavior as well as how consumer analysts use demographic trends to predict changes in demand for and consumption of specific products and services. To explain how demographic analysis provides information for social policy and demographics used in analyzing policy questions related to the aggregate performance of marketing in society ( macro marketing) to predict how industrial demand is ultimately derived from consumer demand. I shall explain why analysis of demographic trends is only important for industrial and business-to-business marketing and why it can't concentrate on consumer individual consumption marketing both as well as to explain why in an individual firm, which must understand not only the customer's minds, but also the minds of the customers'and to explain how to apply demographic analysis to predict consumer behavior factors include: changing structure of markets , geographic factors, economic resources and global markets. I shall explain why market analysis requires information about consumers with needs, ability to buy, willingness to pay and authority to pay, changing structure of consumer markets, such as how many consumers will there be? e.g. birthrate, national increase, fertility rate, total fertility rate, population momentum etc. information. In my this book, the main important aim, I give examples to explain how to apply psychological view point methods to predict consumer individual behavior to let businessmen learn how to choose the reasonable or right methods to attract consumers to choose to buy whose products or consume whose services to win competitors more easily.

Author : Johnny Ch Lok
Publisher : Independently Published
ISBN 13 : 9781720160410
Total Pages : 174 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Difference Between Artificial Intelligence and Psychological Method Predicts: Consumer Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-09-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has these two research questions need to be answered? (1) Can apply (AI) learning machine predict consumer behaviors? (2) Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate? Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans. Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately. In my this book first part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kinds of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predict consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book. In my this book second part, I shall explain why and how human can possible apply (AI) tool to predict consumer individual emotion. I shall indicate case studies to explain how consumer individual better or worse emotion how to influence whose consumption behavior in different suitations. Finally, I shall indicate evidences to conclude how and why (AI) tool that can be used to predict consumer individual emotion and it will have direct relationship to influence consumption behavior, as well as how (AI) tool can assist businessmen to judge whether what reasons case the customer does not choose to buy its product, it is possible because the product high price factor, poor product quality or poor staff service performance or attitude etc. different factors to influence the consumer decides to choose to buy the other product consequently, when the (AI) tool can confirm consumer has good or bad emotion to judge what factors are the causes his decision making at the moment.

Author : Frank R. Kardes
Publisher : Routledge
ISBN 13 : 0429687591
Total Pages : 1333 pages
Book Rating : 4.94/5 ( download)

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Download or read book Handbook of Research Methods in Consumer Psychology written by Frank R. Kardes and published by Routledge. This book was released on 2019-04-15 with total page 1333 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.