Promotional Marketing

Author : Roddy Mullin
Publisher :
ISBN 13 : 9780815359951
Total Pages : 312 pages
Book Rating : 4.50/5 ( download)

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Download or read book Promotional Marketing written by Roddy Mullin and published by . This book was released on 2018 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.

Author : Maria Carlton
Publisher : Maruki Books
ISBN 13 : 0958282609
Total Pages : 103 pages
Book Rating : 4.04/5 ( download)

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Download or read book The Power of Promotional Products written by Maria Carlton and published by Maruki Books. This book was released on 2007-08-15 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power of Promotional Products is all about how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value. Packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus, how to differentiate between a successful give away or promotion, balancing budgets, quality and quantity and much more.

Author : Susan Tyler Eastman
Publisher : Taylor & Francis
ISBN 13 : 1136024816
Total Pages : 352 pages
Book Rating : 4.18/5 ( download)

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Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Author : Aeron Davis
Publisher : Polity
ISBN 13 : 0745639836
Total Pages : 262 pages
Book Rating : 4.33/5 ( download)

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Download or read book Promotional Cultures written by Aeron Davis and published by Polity. This book was released on 2013-07-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

Author : Roddy Mullin
Publisher : Routledge
ISBN 13 : 1351341251
Total Pages : 312 pages
Book Rating : 4.57/5 ( download)

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Download or read book Promotional Marketing written by Roddy Mullin and published by Routledge. This book was released on 2018-05-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.

Author : Wayne Bottiger
Publisher : Lulu.com
ISBN 13 : 0359805361
Total Pages : 59 pages
Book Rating : 4.65/5 ( download)

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Download or read book Managing Your Promotional Marketing Plan written by Wayne Bottiger and published by Lulu.com. This book was released on 2019-07-22 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding the right way to approach your audience is vitally important to any promotional marketing plan. This book will show you how to set up you an effective and affordable promotional marketing plan of your own.

Author : Michael Solomon
Publisher : Flat World Knowledge
ISBN 13 : 0982043023
Total Pages : 316 pages
Book Rating : 4.28/5 ( download)

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Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

Author : Mike King
Publisher : Hal Leonard Corporation
ISBN 13 : 1458429474
Total Pages : 178 pages
Book Rating : 4.76/5 ( download)

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Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Author : Joanne S. Hawana
Publisher :
ISBN 13 :
Total Pages : 185 pages
Book Rating : 4.06/5 ( download)

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Download or read book Promotion of FDA-regulated Medical Products written by Joanne S. Hawana and published by . This book was released on 2018 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion of FDA-Regulated Medical Products is the update of the 2013 publication, FDA requirements for prescription drug promotion, by John Driscoll.

Author : Dale L. Roberts
Publisher : One Jacked Monkey, LLC
ISBN 13 : 1639250069
Total Pages : 158 pages
Book Rating : 4.66/5 ( download)

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Download or read book Promotional Strategies for Books written by Dale L. Roberts and published by One Jacked Monkey, LLC. This book was released on 2020-10-25 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years you had a dream… …and now the book is published. Why isn’t it selling? When Amazon introduced the Kindle, it changed the publishing world and the gates came crumbling down for millions of people who had stories to tell. Now, self-publishing supports thousands of authors who have cracked the marketing code. What do they know that you don’t? Short Answer: Marketing and Promotion The best part of marketing and promotion is you don’t need to have a ton of money or time to make it work. Dale will show you how to spend less and earn more through book sales. You’ll learn: - Cheap yet effective book promotions - When the best time is to stop promotional efforts - How to leverage social media the right way - How to get the unfair advantage with Amazon Advertising - And, over 50 more powerful tips. You’ll love learning how to market your book because once you understand the path to success, it will change your life. Get it now.