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Author : Carl Ronald Twining
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.71/5 ( download)
Download or read book Promotional Activities of Agricultural Groups written by Carl Ronald Twining and published by . This book was released on 1965 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Edward Frye
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.20/5 ( download)
Download or read book Promotion of Farm Products by Agricultural Groups written by Robert Edward Frye and published by . This book was released on 1960 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Edward Frye
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.95/5 ( download)
Download or read book Advertising Procedures and Practices of Agricultural Commodity Promotion Groups written by Robert Edward Frye and published by . This book was released on 1962 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bondarenko V., Lutsii О., Lutsii I., Riabchyk A., Vyshnivska B., Nahorna O., Barylovych O., Timchenko O., Golovnina O., Збарський В.К., Авраменко Р.Ф., Степанець І.П., Мастило А.Ф., Майстренко В.І.
Publisher : International Science Group
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.58/5 ( download)
Download or read book STRATEGIC DIRECTIONS OF MARKETING ACTIVITIES OF AGRICULTURAL ORGANIZATIONS written by Bondarenko V., Lutsii О., Lutsii I., Riabchyk A., Vyshnivska B., Nahorna O., Barylovych O., Timchenko O., Golovnina O., Збарський В.К., Авраменко Р.Ф., Степанець І.П., Мастило А.Ф., Майстренко В.І. and published by International Science Group. This book was released on 2023-11-02 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current state of development of the domestic economy is characterized by its crisis nature caused by the influence of external and internal environment factors. In the context of the economic crisis, the degree of market uncertainty is sharply increasing, which negatively affects the activities of individual enterprises, the industry and the economy of Ukraine as a whole. These problems are particularly acute for agricultural enterprises, since they must take into account both the peculiarities of the competitive (market) environment and the specifics of the industry. That is why there is a need to analyze the theoretical and analytical foundations of marketing activities of agricultural enterprises with a view to identifying the main ways to increase the efficiency of marketing measures to improve their economic activities. In the period of formation of market relations, Ukrainian enterprises faced a number of serious problems both at the macro and micro level. Nowadays, the marketing activities of an agricultural enterprise must develop harmoniously and, in the face of instability, have a developed strategy for survival in a situation that will ensure stable functioning in the market. At present, there are many types of enterprise strategies that have historically been formed during the period of marketing formation of enterprise activities, but in order to develop an enterprise's own strategy, it is necessary to take into account a large number of factors that are dynamic in space and time, including the regulatory and methodological regulation of the process of forming a marketing strategy. The result of the study is the development of proposals for improving the regulatory framework, which directly affects the formation of the marketing strategy of agricultural enterprises. In the course of the study, the author improves the technology of forming an enterprise's marketing strategy as a set of interdependent mechanisms, tools and processes, which, unlike the existing ones, provides for achieving the strategic goals of marketing activities by an economic entity on the basis of selection and choice of alternative options for its implementation. The article proposes to consider the main factors influencing the implementation of the marketing strategy at enterprises of Khmelnytskyi region, as well as the regulatory and methodological directions for improving marketing activities at the macro and micro levels. It is also proposed to use the methodology for determining the impact of macroand micro-environment factors on the marketing activities of agricultural enterprises The implementation of strategic development of agricultural enterprises on a market basis, strengthening of competition, and integration into the global economic space give priority to the effective functioning of agricultural producers. In a market environment, the economic efficiency of agricultural market participants largely depends on the development of effective marketing strategies for agricultural enterprises, the implementation of a flexible pricing policy, the organization of optimal sales channels for agricultural products, the ability to navigate the environment and anticipate major development trends. In the market environment, demand plays a decisive role, and supply of agricultural products is organized in relation to it. Prioritizing supply involves elements of risk and uncertainty. Therefore, the formation and development of the marketing strategy of agricultural enterprises is particularly relevant. It is also worth noting that in Ukraine there are practically no scientifically based approaches to the development of the marketing strategy of agricultural enterprises, its formation and practical use in the market environment. At the beginning of a full-scale war, during a period of chaos and uncertainty, the vast majority of businesses, companies, and brands became virtually helpless, as traditional approaches to marketing lost their meaning. In the first days of the war, social media were filled with pre-war information against the backdrop of military realities, which looked rather incorrect. At that time, most companies refused to interact with customers and chose a wait-and-see strategy, but once they recovered, they began to return to work. Our society was in crisis even before the Russian invasion, and having barely overcome the powerful waves of the COVID-19 pandemic, we were gradually adapting to the new realities of life. Even before the full-scale war, Ukrainians had been learning to adapt to stressful conditions, resulting in new consumption trends (living now, even in the face of instability; not putting anything off for later; getting your life together and forcing changes in traditional habits). During any shocks, both during the COVID-19 pandemic and in wartime, it is worth remembering the need to apply a meaningful, aggressive and effective corporate marketing policy in your practice. Traditionally, marketing demand has been driven by overproduction and oversupply in a highly competitive market. However, it is necessary to understand that any fundamental change in the market environment (crisis, pandemic, war) will lead to the main problem that a business owner will face - the limitation of the solvency of market demand in the quantitative and value categories. Accordingly, on the one hand, companies will face problems with product sales, sales and profit margins, and on the other hand, aggressive behavior of competitors with a limited market size. In this case, the consumer has many options at the best price and, therefore, he has absolute power over the seller's firm. Therefore, in order to eliminate or overcome such problems, it is necessary to skillfully build marketing plans for the strategic perspective, taking into account possible risks. Today, there is a need for a thorough study of strategic marketing in wartime and the postwar period The results of the research presented in the monograph are determined within the framework of the initiative topic of the Department of Marketing and International Trade of the National University of Life and Environmental Sciences of Ukraine "Development of Marketing at Agricultural and Processing Enterprises", state registration number 0120U100630.
Author : United States. Bureau of Agricultural Economics
Publisher :
ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.93/5 ( download)
Download or read book State and Federal Marketing Activities and Other Economic Work, March 1921-June 21, 1939 written by United States. Bureau of Agricultural Economics and published by . This book was released on 1923 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Agricultural Economics
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.46/5 ( download)
Download or read book State and Federal Marketing Activities and Other Economic Work written by United States. Bureau of Agricultural Economics and published by . This book was released on 1921 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert Maxwell
Publisher :
ISBN 13 : 9781641162951
Total Pages : 183 pages
Book Rating : 4.53/5 ( download)
Download or read book Agricultural Marketing written by Albert Maxwell and published by . This book was released on 2020-09-15 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.
Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.44/5 ( download)
Download or read book Marketing Research Report written by United States. Department of Agriculture and published by . This book was released on 1952 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : I. M. Crawford
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.69/5 ( download)
Download or read book Agricultural and Food Marketing Management written by I. M. Crawford and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juliann M. Gerkens
Publisher : DIANE Publishing
ISBN 13 : 0788136844
Total Pages : 70 pages
Book Rating : 4.49/5 ( download)
Download or read book Agricultural Marketing written by Juliann M. Gerkens and published by DIANE Publishing. This book was released on 1996-12 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. producers, importers, and others handling a variety of agricultural products pay millions of dollars annually for promotion and research programs to increase domestic and foreign sales of these products. This report presents information on these programs: how U.S. check-off programs are organized and what kinds of activities they carry out, what factors the check-off boards consider in planning future program activities, and how comparable marketing organ's. in Australia, Germany, New Zealand, and the U.K. are organized and carry out their activities.
