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Author : Anthony Young
Publisher :
ISBN 13 : 9780749451561
Total Pages : pages
Book Rating : 4.64/5 ( download)
Download or read book Profitable Marketing Communications written by Anthony Young and published by . This book was released on 2007-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antony Young
Publisher : Kogan Page Publishers
ISBN 13 : 0749451424
Total Pages : 225 pages
Book Rating : 4.24/5 ( download)
Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies.
Author : Antony Young
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449421
Total Pages : 236 pages
Book Rating : 4.2X/5 ( download)
Download or read book Profitable Marketing Communications written by Antony Young and published by Kogan Page Publishers. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cost. This guide introduces investment disciplines and strategies to marketing practices.
Author : Otto Ottesen
Publisher :
ISBN 13 : 9788716133359
Total Pages : 358 pages
Book Rating : 4.58/5 ( download)
Download or read book Marketing Communication Management written by Otto Ottesen and published by . This book was released on 2001 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cathy Ace
Publisher : Routledge
ISBN 13 : 113636126X
Total Pages : 223 pages
Book Rating : 4.65/5 ( download)
Download or read book Successful Marketing Communications written by Cathy Ace and published by Routledge. This book was released on 2012-06-14 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.
Author : Otto Ottesen
Publisher : CBS Press
ISBN 13 : 9788763000666
Total Pages : 0 pages
Book Rating : 4.60/5 ( download)
Download or read book Marketing Communication Management written by Otto Ottesen and published by CBS Press. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a new holistic approach to developing a coherent, profitable marketing communication strategy. The approach relates to every kind of communication between a company and its buyers about what it has to offer. The concepts, models and planning procedures associated with it can be used whether a company is large or small, whether it operates in an industrial or a consumer market, and whether it offers goods or services. A central theme of the book concerns buyer-initiated communication processes."
Author : Micael Dahlen
Publisher : John Wiley & Sons
ISBN 13 : 0470319925
Total Pages : 613 pages
Book Rating : 4.25/5 ( download)
Download or read book Marketing Communications written by Micael Dahlen and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***
Author : Cathy Ace
Publisher : Routledge
ISBN 13 : 1136361251
Total Pages : 224 pages
Book Rating : 4.58/5 ( download)
Download or read book Successful Marketing Communications written by Cathy Ace and published by Routledge. This book was released on 2012-06-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.
Author : NIcholas Scarpino
Publisher : Nicholas Scarpino
ISBN 13 : 9780989133401
Total Pages : 108 pages
Book Rating : 4.00/5 ( download)
Download or read book Hey Marketers, Get Your Priorities Straight written by NIcholas Scarpino and published by Nicholas Scarpino. This book was released on 2013-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming. This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you'll know which ones to embrace and which ones to skip. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.
Author : Cathy Ace
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.14/5 ( download)
Download or read book Successful Marketing Communications written by Cathy Ace and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
