Author : Wilbur Schramm
Publisher : Urbana : University of Illinois Press
ISBN 13 : 9780252001970
Total Pages : 1012 pages
Book Rating : 4.74/5 ( download)
Book Synopsis The Process and Effects of Mass Communication by : Wilbur Schramm
Download or read book The Process and Effects of Mass Communication written by Wilbur Schramm and published by Urbana : University of Illinois Press. This book was released on 1971 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.