Author : Christopher H. Lovelock
Publisher :
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.25/5 ( download)
Book Synopsis Principles of Service Marketing and Management by : Christopher H. Lovelock
Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 2002 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.