Principles Of Retail Management

Author : Helen Goworek
Publisher : Pearson Higher Ed
ISBN 13 : 0273758780
Total Pages : 369 pages
Book Rating : 4.85/5 ( download)

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Download or read book Retail Marketing Management written by Helen Goworek and published by Pearson Higher Ed. This book was released on 2015-07-02 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : Rosemary Varley
Publisher :
ISBN 13 : 9781403993663
Total Pages : 332 pages
Book Rating : 4.61/5 ( download)

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Download or read book Principles of Retail Management written by Rosemary Varley and published by . This book was released on 2004 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Fernie
Publisher : Routledge
ISBN 13 : 1317648285
Total Pages : 487 pages
Book Rating : 4.84/5 ( download)

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Download or read book Principles of Retailing written by John Fernie and published by Routledge. This book was released on 2015-04-24 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Author : Gibson G. Vedamani
Publisher :
ISBN 13 : 9788179921517
Total Pages : 262 pages
Book Rating : 4.14/5 ( download)

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Download or read book Retail Management (4th Edition) written by Gibson G. Vedamani and published by . This book was released on 2006-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fourth Revised & Enlarged Edition THE NEW EDITION of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively – from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing – along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in today’s retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector. Key Features — Provides distinct perspectives on both retailing in India and in international markets — Treats in detail the buying & merchandising section with separate chapters on merchandise planning, buying, category management, private labels and pricing — Comprises 29 chapters under 5 major sections and includes topics on international retailing, multichannel retailing, rural retailing, consumer behaviour, legal issues, etc. — Discusses Indian case studies and examples among the global ones, for an easier understanding of the subject — Presents updates on recent retail concepts and initiatives practiced in retail organizations

Author : Robert J. Gibbs
Publisher : John Wiley & Sons
ISBN 13 : 0470488220
Total Pages : 274 pages
Book Rating : 4.25/5 ( download)

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Download or read book Principles of Urban Retail Planning and Development written by Robert J. Gibbs and published by John Wiley & Sons. This book was released on 2012-01-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...Extraordinary: Gibbs has popped the hood and taken apart the engine of commercial design and development, showing us each individual part and explaining fit, form and function." —Yaromir Steiner, Founder, Chief Executive Officer, Steiner + Associates "...the most comprehensive and expansive book ever written on the subject of Retail Real Estate Development. Gibbs is by far the most prominent advocate for reforming retail planning and development in order to return American cities to economic and physical prominence." –Stefanos Polyzoides, Moule & Polyzoides Architects & Urbanists The retail environment has evolved rapidly in the past few decades, with the retailing industry and its placement and design of "brick-and-mortar" locations changing with evolving demographics, shopping behavior, transportation options and a desire in recent years for more unique shopping environments. Written by a leading expert, this is a guide to planning for retail development for urban planners, urban designers and architects. It includes an overview of history of retail design, a look at retail and merchandising trends, and principles for current retail developments. Principles of Urban Retail Planning and Development will: Provide insight and techniques necessary for historic downtowns and new urban communities to compete with modern suburban shopping centers. Promote sustainable community building and development by making it more profitable for the shopping center industry to invest in historic cities or to develop walkable urban communities. Includes case studies of recent good examples of retail development

Author : Dr.Dipa Mitra
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996481
Total Pages : pages
Book Rating : 4.83/5 ( download)

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Download or read book A HANDBOOK OF RETAIL MANAGEMENT: PRINCIPLES & PRACTICES written by Dr.Dipa Mitra and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : R. Sudarshan
Publisher :
ISBN 13 : 9788177081480
Total Pages : 264 pages
Book Rating : 4.89/5 ( download)

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Download or read book Retail Management written by R. Sudarshan and published by . This book was released on 2007-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analysis the developments in retailing in India

Author : J.N. Jain
Publisher :
ISBN 13 : 9788189915308
Total Pages : 494 pages
Book Rating : 4.04/5 ( download)

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Download or read book Modern Retail Management: Principles And Techniques written by J.N. Jain and published by . This book was released on 2007-01-01 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents Include : Retail Management : An Overview; Classification Of Retailers; Consumer Buying Behaviour; Retail Market Segmentation; Retail Locations, Store Planning, Design And Layout; Financial Strategy Of Operations Management; Retail Channels/Information Systems And Research; Product And Merchandise Management; Retail Pricing; Managing Human Resources; Retail Communication And Promotion; Customer Service And Relationship Marketing; Globalisation And Future Trends Of Retailing; Glossary.

Author : Rosemary Varley
Publisher : Psychology Press
ISBN 13 : 9780415327145
Total Pages : 304 pages
Book Rating : 4.48/5 ( download)

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Download or read book Retail Product Management written by Rosemary Varley and published by Psychology Press. This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.

Author : Barry Berman
Publisher :
ISBN 13 : 9780130263346
Total Pages : 808 pages
Book Rating : 4.46/5 ( download)

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Download or read book Retail Management written by Barry Berman and published by . This book was released on 2001 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.