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Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780273714446
Total Pages : pages
Book Rating : 4.49/5 ( download)
Download or read book Principles of Marketing. Fourth European Edition written by Philip Kotler and published by Prentice Hall. This book was released on 2007-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Pearson UK
ISBN 13 : 1292248467
Total Pages : 1199 pages
Book Rating : 4.62/5 ( download)
Download or read book Marketing Management written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Author : Philip Kotler
Publisher : Pearson Education
ISBN 13 : 9780273684565
Total Pages : 8 pages
Book Rating : 4.66/5 ( download)
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson Education. This book was released on 2005 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.
Author : Gary Armstrong
Publisher : Pearson UK
ISBN 13 : 1292200650
Total Pages : 1027 pages
Book Rating : 4.51/5 ( download)
Download or read book Marketing written by Gary Armstrong and published by Pearson UK. This book was released on 2019 with total page 1027 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."
Author : Philip Kotler
Publisher : Pearson UK
ISBN 13 : 1292269618
Total Pages : 1628 pages
Book Rating : 4.10/5 ( download)
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson UK. This book was released on 2019 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Author : Anders Parment
Publisher :
ISBN 13 : 9781292104805
Total Pages : 492 pages
Book Rating : 4.05/5 ( download)
Download or read book Principles of Marketing written by Anders Parment and published by . This book was released on 2016-01-21 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780131469181
Total Pages : 651 pages
Book Rating : 4.85/5 ( download)
Download or read book Principles of Marketing written by Philip Kotler and published by Prentice Hall. This book was released on 2006 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the most current applied, resourceful and exciting text for the introductory marketing course.
Author : Philip Kotler
Publisher : Pearson Education
ISBN 13 : 9780273711568
Total Pages : 1060 pages
Book Rating : 4.63/5 ( download)
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson Education. This book was released on 2008 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.
Author : Geoffrey Wood
Publisher :
ISBN 13 : 9780582850996
Total Pages : pages
Book Rating : 4.91/5 ( download)
Download or read book Principles of Marketing written by Geoffrey Wood and published by . This book was released on 2004-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a splendidly fresh and clear account of the main political events in England between the Norman Conquest and King John's Magna Carta.' Michael Clanchy FBA, Emeritus Professor of Medieval History at the Institute of Historical Research, University of London 'Lucid and perceptive, striking an effective balance between primary andsecondary authorities, Huscroft's book is both a significant statementin its own right and an ideal introduction to other work in the field.' Professor David Carpenter, Kings College London 'Ruling England' is about the exercise of political power in England at a time of formative change in the country's history. Framed at one end by the Norman Conquest and at another by Magna Carta, it describes what happened, why and with what consequences in politics, government, law and the church. It analyses developments from a royal perspective and focuses on the policies and priorities of the English kings, the limitations of the political system within which they operated, and the efforts they made to expand their power. It explains how the ruler of the most sophisticated kingdom in twelfth century Europe was eventually compelled to submit to the humiliation
Author :
Publisher :
ISBN 13 : 9781405871358
Total Pages : pages
Book Rating : 4.50/5 ( download)
Download or read book Principles of Marketing written by and published by . This book was released on 2007* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
