Pricing Strategies

Author : Robert M. Schindler
Publisher : SAGE
ISBN 13 : 1412964741
Total Pages : 417 pages
Book Rating : 4.46/5 ( download)

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Download or read book Pricing Strategies written by Robert M. Schindler and published by SAGE. This book was released on 2011-10-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.

Author : Tim J. Smith
Publisher : Thomson South-Western
ISBN 13 : 9781111571290
Total Pages : 318 pages
Book Rating : 4.95/5 ( download)

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Download or read book Pricing Strategy written by Tim J. Smith and published by Thomson South-Western. This book was released on 2012 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book’s balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

Author : Omar Mohout
Publisher : Die Keure Publishing
ISBN 13 : 9048624495
Total Pages : 152 pages
Book Rating : 4.92/5 ( download)

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Download or read book Lean Pricing written by Omar Mohout and published by Die Keure Publishing. This book was released on 2015-12-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customers Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy. This book will answer the following key questions: • What price can you ask? • What pricing strategy will you adopt? • Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need. Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. A must-have for startups ! EXCERPT The aim of this book is to provide insights in the different pricing methods, strategies and tactics to set pricing, as well as plenty of case studies where these methods are successfully applied. This is not a book for people that are looking for complex economic theories around price setting. It is rather a no-nonsense, ready-to-apply comprehensive guide for creating and reviewing your pricing strategy that will serve as a work of reference for a long time to come. ABOUT THE AUTHOR Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.

Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gordon Mills
Publisher : Melbourne Univ. Publishing
ISBN 13 : 9780522850383
Total Pages : 356 pages
Book Rating : 4.83/5 ( download)

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Download or read book Retail Pricing Strategies and Market Power written by Gordon Mills and published by Melbourne Univ. Publishing. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study of retail pricing strategies presents information on the practices used in a variety of sectors, such as supermarkets, banks and airlines. His analysis rests on several basic concepts which are introduced in the book.

Author : Andreas Hinterhuber
Publisher : Routledge
ISBN 13 : 1000515192
Total Pages : 303 pages
Book Rating : 4.90/5 ( download)

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Download or read book Value First, Then Price written by Andreas Hinterhuber and published by Routledge. This book was released on 2021-12-27 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice.

Author : Stephen J. Skripak
Publisher :
ISBN 13 : 9780997920116
Total Pages : 442 pages
Book Rating : 4.14/5 ( download)

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Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

Author : Jack E. Miller
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.39/5 ( download)

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Download or read book Menu Pricing and Strategy written by Jack E. Miller and published by . This book was released on 1980 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Two ingredients in operating a successful commercial restaurant are pricing and marketing the wares. Students and restaurant operators will find the basic information needed on these aspects of the business. Menu presentation covers layout, special features, customer considerations, price changing and general strategies. Pricing methods include copying other operations (not very safe); factor system (raw food cost x pricing factor); prime cost (useful in cafeterias); and actual pricing (includes profit on every item). These practical suggestions are supported by pricing theories. Sample menus illustrate various approaches to luring customers--children's specials, luscious libations, dreamy desserts, and individuality themes. Accuracy in menus is reulated by government guidelines; California law is presented as an example of stringent protection against menu misrepresentation.

Author : Andrew Gregson
Publisher : Self-Counsel Press
ISBN 13 : 1770407421
Total Pages : 180 pages
Book Rating : 4.28/5 ( download)

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Download or read book Pricing Strategies for Small Business written by Andrew Gregson and published by Self-Counsel Press. This book was released on 2012-04-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners are frequently faced with challenging pricing dilemmas. Should you give Bob a better deal than Joe? Should you jack up your prices in one big jump, or frequently in smaller increments? If you raise prices by $1.00, will you make more money, or will you lose money because customers will go elsewhere? Pricing can make or break a small business.

Author : Paul Hunt
Publisher : iUniverse
ISBN 13 : 1475980388
Total Pages : 213 pages
Book Rating : 4.87/5 ( download)

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Download or read book World Class Pricing written by Paul Hunt and published by iUniverse. This book was released on 2013-04-02 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: WORLD CLASS PRICING is the indispensable roadmap to take your pricing organization from its' current class to World Class. It is built upon the 5 Levels of World Class Pricing – what has become the industry standard for tackling pricing improvement amongst pricing professionals. The approach to pricing improvement shared in this book has been successfully applied by many of the worlds’ leading companies including Exxon Mobil, GE, Michelin and J&J, among a host of others. It provides a positive vision of each step that needs to be taken on the journey to pricing improvement. Whether stuck firefighting at Level 1, cost-based pricing at Level 2, utilizing value-based pricing at Level 3, applying optimization at Level 4, or on the brink of achieving World Class at Level 5, this book has something for you.