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Author : Colin Pearce
Publisher :
ISBN 13 : 9780304938858
Total Pages : 254 pages
Book Rating : 4.58/5 ( download)
Download or read book Prediction Techniques for Marketing Planners written by Colin Pearce and published by . This book was released on 1971-01-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Colin Pearce
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.94/5 ( download)
Download or read book Prediction Techniques for Marketing Planners written by Colin Pearce and published by John Wiley & Sons. This book was released on 1973 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald R. Lehmann
Publisher : McGraw-Hill Companies
ISBN 13 : 9780256086812
Total Pages : 204 pages
Book Rating : 4.18/5 ( download)
Download or read book Analysis for Marketing Planning written by Donald R. Lehmann and published by McGraw-Hill Companies. This book was released on 1991 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 : 9780789023384
Total Pages : 384 pages
Book Rating : 4.85/5 ( download)
Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author : D.R. Kiran
Publisher : Butterworth-Heinemann
ISBN 13 : 0128189371
Total Pages : 582 pages
Book Rating : 4.75/5 ( download)
Download or read book Production Planning and Control written by D.R. Kiran and published by Butterworth-Heinemann. This book was released on 2019-06-28 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production Planning and Control draws on practitioner experiences on the shop floor, covering everything a manufacturing or industrial engineer needs to know on the topic. It provides basic knowledge on production functions that are essential for the effective use of PP&C techniques and tools. It is written in an approachable style, thus making it ideal for readers with limited knowledge of production planning. Comprehensive coverage includes quality management, lean management, factory planning, and how they relate to PP&C. End of chapter questions help readers ensure they have grasped the most important concepts. With its focus on actionable knowledge and broad coverage of essential reference material, this is the ideal PP&C resource to accompany work, research or study. Uses practical examples from the industry to clearly illustrate the concepts presented Provides a basic overview of statistics to accompany the introduction to forecasting Covers the relevance of PP&C to key emerging themes in manufacturing technology, including the Industrial Internet of Things and Industry 4
Author : Wonlop Buachoom
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9385640216
Total Pages : 206 pages
Book Rating : 4.16/5 ( download)
Download or read book Introductory Profit Planning and Control written by Wonlop Buachoom and published by Archers & Elevators Publishing House. This book was released on with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 284 pages
Book Rating : 4.30/5 ( download)
Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Author : Michael R. Czinkota
Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.64/5 ( download)
Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Author : Walter E. Duckworth
Publisher : Springer Science & Business Media
ISBN 13 : 9401169101
Total Pages : 211 pages
Book Rating : 4.03/5 ( download)
Download or read book A Guide to Operational Research written by Walter E. Duckworth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is nothing more difficult to take in hand. more perilous to conduct. or more uncertain in its success. than to take the lead in the introduction of a new order of things. because the innovator has for enemies all those who have done well under the old conditions. and lukewarm defenders in those who may do well under the new. Machiavelli. The Prince When this book was first written in 1959 I was myself a practising operational research worker in charge of a small group at the Glacier Metal Company, concerned with using Operational Research philosophy and techniques to help solve some of the managerial problems inside the company. About that time Operational Research was beginning to attract attention in industrial circles. Many quite large research groups were being founded. The advertisement columns of the Sunday press and certain daily newspapers were full of advertisements for Operational Research practitioners, at then quite attractive salaries.
Author : Alberto Garcia-Diaz
Publisher : Springer Nature
ISBN 13 : 3031542592
Total Pages : 560 pages
Book Rating : 4.96/5 ( download)
Download or read book Facilities Planning and Design written by Alberto Garcia-Diaz and published by Springer Nature. This book was released on with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
