Predicting Market Success

Author : Robert Passikoff
Publisher : John Wiley & Sons
ISBN 13 : 0470088796
Total Pages : 256 pages
Book Rating : 4.91/5 ( download)

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Download or read book Predicting Market Success written by Robert Passikoff and published by John Wiley & Sons. This book was released on 2006-12-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." —Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." —Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." —Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." —John Gaffney, Executive Editor, Peppers & Rogers Group

Author : David Lahey
Publisher : John Wiley & Sons
ISBN 13 : 1118985990
Total Pages : 192 pages
Book Rating : 4.91/5 ( download)

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Download or read book Predicting Success written by David Lahey and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right hires every time, with an analytical approach to talent Predicting Success is a practical guide to finding the perfect member for your team. By applying the principles and tools of human analytics to the workplace, you'll avoid bad culture fits, mismatched skillsets, entitled workers, and other hiring missteps that drain the team of productivity and morale. This book provides guidance toward implementing tools like the Predictive Index®, behavior analytics, hiring assessments, and other practical resources to build your best team and achieve the best outcomes. Written by a human analytics specialist who applies these principles daily, this book is the manager's guide to aligning people with business strategy to find the exact person your team is missing. An avalanche of research describes an evolving business landscape that will soon be populated by workers in jobs that don't fit. This is bad news for both the workers and the companies, as bad hires affect outcomes on the individual and organizational level, and can potentially hinder progress long after the situation has been rectified. Predicting Success is a guide to avoiding that by integrating analytical tools into the hiring process from the start. Hire without the worry of mismatched expectations Apply practical analytics tools to the hiring process Build the right team and avoid disconnected or dissatisfied workers Stop seeing candidates as "chances," and start seeing them as opportunities Analytics has proved to be integral in the finance, tech, marketing, and banking industries, but when applied to talent acquisition, it can build the team that takes the company to the next level. If the future will be full of unhappy workers in underperforming companies, getting out from under that weight ahead of time would confer a major advantage. Predicting Success provides evidence-based strategies that help you find precisely the talent you need.

Author : Kurt Matzler
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.08/5 ( download)

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Download or read book Predicting New Product Success with Prediction Markets in Online Communities written by Kurt Matzler and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prediction of new product success is still a challenging task. Traditional market research tools are expensive, time consuming, and error prone. Prediction markets have been introduced as a viable alternative. Utilizing inputs from various participants in game-like environments, they have been shown to produce accurate results by combining dispersed knowledge via market-based aggregation mechanisms. While most previous studies use employees or experts as a sample, we test whether online consumer communities can be used to predict the sale of new skis via prediction markets. Sixty-two users took part in the study. The prediction market was open for 12 days before the main skiing season 2010/2011 began. The outcomes of the prediction markets were compared with the actual sales numbers provided by the ski producers. The mean average errors were between 2.74% and 9.09% in the four markets. Overall, it can be concluded that the prediction markets based on consumer communities produce accurate results.

Author : Cram101 Textbook Reviews
Publisher : Academic Internet Pub Incorporated
ISBN 13 : 9781428866263
Total Pages : 166 pages
Book Rating : 4.64/5 ( download)

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Download or read book Outlines and Highlights for Predicting Market Success by Passikoff, Isbn written by Cram101 Textbook Reviews and published by Academic Internet Pub Incorporated. This book was released on 2011-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780495006251 .

Author : Matthew Betts
Publisher : Society for Human Resource Management
ISBN 13 : 9781586445379
Total Pages : 0 pages
Book Rating : 4.75/5 ( download)

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Download or read book Predicting Business Success written by Matthew Betts and published by Society for Human Resource Management. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We know HR practices have a significant impact on an organization's bottom line, but too often HR leaders fail to demonstrate direct connections to the business metrics that matter most to executives. Predicting Business Success goes beyond the usual slicing and dicing of HR data to show HR professionals how to definitively connect the dots between people data and business outcomes with a straightforward approach for scaling analytics to all leaders and all levels, detailed strategies for collecting key data elements and making talent profiles predictive, and proven guidelines for harnessing data for selection and recruitment, onboarding, employee surveys, training needs, and much more.

Author : Louis B. Mendelsohn
Publisher : John Wiley & Sons
ISBN 13 : 111853865X
Total Pages : 171 pages
Book Rating : 4.54/5 ( download)

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Download or read book Trend Forecasting with Intermarket Analysis written by Louis B. Mendelsohn and published by John Wiley & Sons. This book was released on 2012-10-15 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking new edition, Mendelsohn gives you the weapon to conquer the limitations of traditional technical trading-intermarket analysis. To compete in today's rapidly changing economy, you need a method that can identify reoccurring patterns within individual financial markets and between related global markets. You need tools that lead, not lag. Step by step, Mendelsohn shows how combining technical, fundamental, and intermarket analysis into one powerful framework can give you an early edge to accurately forecasting trends. Inside, you'll discover: Precise trading strategies that can be used by both day traders and position traders. The limitations of traditional technical analysis methods-and how to overcome them. How neural network computational modeling can create leading, not lagging, moving averages for more accurate forecasting. Innovative, quantitative trend forecasting indicators at the cutting edge of market analysis. PLUS-an introduction to VantagePoint Software, which makes Mendelsohn's "new economy" trading methods work simply-and effectively. This software applies the pattern recognition capabilities of advanced neural networks to analyze intermarket data on literally hundreds of global financial markets each day.

Author : Donald N. Thompson
Publisher : Harvard Business Press
ISBN 13 : 1422183173
Total Pages : 274 pages
Book Rating : 4.75/5 ( download)

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Download or read book Oracles written by Donald N. Thompson and published by Harvard Business Press. This book was released on 2012 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, Don Thompson explains how firms use prediction markets to make better decisions, describing what could be the origins of a social revolution -- Publisher description.

Author : Michael McDonald
Publisher : John Wiley & Sons
ISBN 13 : 0471271578
Total Pages : 218 pages
Book Rating : 4.74/5 ( download)

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Download or read book Predict Market Swings With Technical Analysis written by Michael McDonald and published by John Wiley & Sons. This book was released on 2002-10-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh perspective on predicting the market The experience of Wall Street investment manager and analyst Michael McDonald offers a new perspective on how to navigate the turbulent ups and downs of the markets. His innovative approach to the stock market teaches investors how to use new investment strategies intended to replace the "buy and hold forever" strategies of yesterday. McDonald discusses what a "trading range" market is-a roller-coaster ride in which the market will neither gain nor lose much ground-and guides readers through this market with his proven investment strategies. This book provides an understandable way to make sense of the unpredictable stock market, taking into account more complex theories, including chaos and contrarian approaches. Along with his expert advice, McDonald presents four investing paradoxes that will help investors make smarter decisions now and predict where the market is heading, using his proven theories.

Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.30/5 ( download)

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Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Author : Leighton Vaughan Williams
Publisher : Routledge
ISBN 13 : 113671569X
Total Pages : 289 pages
Book Rating : 4.93/5 ( download)

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Download or read book Prediction Markets written by Leighton Vaughan Williams and published by Routledge. This book was released on 2011-06-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one effectively aggregate disparate pieces of information that are spread among many different individuals? In other words, how does one best access the ‘wisdom of the crowd’? Prediction markets, which are essentially speculative markets created for the purpose of aggregating information and making predictions, offer the answer to this question. The effective use of these markets has the potential not only to help forecast future events on a national and international level, but also to assist companies, for example, in providing improved estimates of the potential market size for a new product idea or the launch date of new products and services. The markets have already been used to forecast uncertain outcomes ranging from influenza to the spread of infectious diseases, to the demand for hospital services, to the box office success of movies, climate change, vote shares and election outcomes, to the probability of meeting project deadlines. The insights gained also have many potentially valuable applications for public policy more generally. These markets offer substantial promise as a tool of information aggregation as well as forecasting, whether alone or as a supplement to other mechanisms like opinion surveys, group deliberations, panels of experts and focus groups. Moreover, they can be applied at a macroeconomic and microeconomic level to yield information that is valuable for government and commercial policy-makers and which can be used for a number of social purposes. This volume of original readings, contributed by many of the leading experts in the field, marks a significant addition to the base of knowledge about this fascinating subject area. The book should be of interest to anyone looking at monetary economics, economic forecasting and microeconomics.