Practical R For Mass Communication And Journalism

Author : Sharon Machlis
Publisher : CRC Press
ISBN 13 : 0429681755
Total Pages : 379 pages
Book Rating : 4.52/5 ( download)

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Download or read book Practical R for Mass Communication and Journalism written by Sharon Machlis and published by CRC Press. This book was released on 2018-12-21 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to use R to tell stories? This book was written for you—whether you already know some R or have never coded before. Most R texts focus only on programming or statistical theory. Practical R for Mass Communication and Journalism gives you ideas, tools, and techniques for incorporating data and visualizations into your narratives. You’ll see step by step how to: Analyze airport flight delays, restaurant inspections, and election results Map bank locations, median incomes, and new voting districts Compare campaign contributions to final election results Extract data from PDFs Whip messy data into shape for analysis Scrape data from a website Create graphics ranging from simple, static charts to interactive visualizations for the Web If you work or plan to work in a newsroom, government office, non-profit policy organization, or PR office, Practical R for Mass Communication and Journalism will help you use R in your world. This book has a companion website with code, links to additional resources, and searchable tables by function and task. Sharon Machlis is the author of Computerworld’s Beginner’s Guide to R, host of InfoWorld’s Do More With R video screencast series, admin for the R for Journalists Google Group, and is well known among Twitter users who follow the #rstats hashtag. She is Director of Editorial Data and Analytics at IDG Communications (parent company of Computerworld, InfoWorld, PC World and Macworld, among others) and a frequent speaker at data journalism and R conferences.

Author : Sharon Machlis
Publisher : CRC Press
ISBN 13 : 1351751131
Total Pages : 246 pages
Book Rating : 4.31/5 ( download)

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Download or read book Practical R for Mass Communication and Journalism written by Sharon Machlis and published by CRC Press. This book was released on 2018-12-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to use R to tell stories? This book was written for you—whether you already know some R or have never coded before. Most R texts focus only on programming or statistical theory. Practical R for Mass Communication and Journalism gives you ideas, tools, and techniques for incorporating data and visualizations into your narratives. You’ll see step by step how to: Analyze airport flight delays, restaurant inspections, and election results Map bank locations, median incomes, and new voting districts Compare campaign contributions to final election results Extract data from PDFs Whip messy data into shape for analysis Scrape data from a website Create graphics ranging from simple, static charts to interactive visualizations for the Web If you work or plan to work in a newsroom, government office, non-profit policy organization, or PR office, Practical R for Mass Communication and Journalism will help you use R in your world. This book has a companion website with code, links to additional resources, and searchable tables by function and task. Sharon Machlis is the author of Computerworld’s Beginner’s Guide to R, host of InfoWorld’s Do More With R video screencast series, admin for the R for Journalists Google Group, and is well known among Twitter users who follow the #rstats hashtag. She is Director of Editorial Data and Analytics at IDG Communications (parent company of Computerworld, InfoWorld, PC World and Macworld, among others) and a frequent speaker at data journalism and R conferences.

Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.84/5 ( download)

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Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Author : Dr Benjamin R Bates
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472401646
Total Pages : 466 pages
Book Rating : 4.49/5 ( download)

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Download or read book Health Communication and Mass Media written by Dr Benjamin R Bates and published by Gower Publishing, Ltd.. This book was released on 2013-07-28 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

Author : Anthony Adornato
Publisher : CQ Press
ISBN 13 : 1506357164
Total Pages : 287 pages
Book Rating : 4.64/5 ( download)

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Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by CQ Press. This book was released on 2017-07-13 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Author : Arthur Asa Berger
Publisher : SAGE
ISBN 13 : 9780761915379
Total Pages : 188 pages
Book Rating : 4.70/5 ( download)

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Download or read book Media Research Techniques written by Arthur Asa Berger and published by SAGE. This book was released on 1998-05-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

Author : Stephen M. Croucher
Publisher : Routledge
ISBN 13 : 1135053626
Total Pages : 377 pages
Book Rating : 4.28/5 ( download)

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Download or read book Understanding Communication Research Methods written by Stephen M. Croucher and published by Routledge. This book was released on 2014-10-17 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

Author : Anders Hansen
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.24/5 ( download)

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Download or read book Mass Communication Research Methods written by Anders Hansen and published by SAGE Publications Limited. This book was released on 2009-02-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.

Author : Roger D. Wimmer
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780534647186
Total Pages : 468 pages
Book Rating : 4.89/5 ( download)

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Download or read book Mass Media Research written by Roger D. Wimmer and published by Wadsworth Publishing Company. This book was released on 2006 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

Author : Nancy Weatherly Sharp
Publisher : Syracuse University Press
ISBN 13 : 9780815624325
Total Pages : 220 pages
Book Rating : 4.28/5 ( download)

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Download or read book Communications Research written by Nancy Weatherly Sharp and published by Syracuse University Press. This book was released on 1988-06-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stands as an introduction to the world of communications research for media professionals and undergraduate and graduate students of mass communications--those preparing for professional careers in the field or for academic or research careers. It will also be of interest to academic and professional researchers and scholars of media affairs, as well as administrators or universities maintaining research departments.