Powerful Products

Author : Roger Bean
Publisher : Amacom Books
ISBN 13 : 9780814405666
Total Pages : 274 pages
Book Rating : 4.65/5 ( download)

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Download or read book Powerful Products written by Roger Bean and published by Amacom Books. This book was released on 2000 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.

Author : Leslie de Chernatony
Publisher : Routledge
ISBN 13 : 1136445188
Total Pages : 496 pages
Book Rating : 4.87/5 ( download)

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Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2010-10-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Author : Julie Frizzi
Publisher :
ISBN 13 : 9780997800401
Total Pages : pages
Book Rating : 4.02/5 ( download)

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Download or read book Powerful You written by Julie Frizzi and published by . This book was released on 2016-10-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Alvin P. Lehnerd
Publisher : Simon and Schuster
ISBN 13 : 1439137447
Total Pages : 288 pages
Book Rating : 4.44/5 ( download)

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Download or read book The Power of Product Platforms written by Alvin P. Lehnerd and published by Simon and Schuster. This book was released on 2011-11-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.

Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1442975539
Total Pages : 410 pages
Book Rating : 4.38/5 ( download)

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Download or read book The Health Detective’s 456 Most Powerful Healing Secrets (Volume 1 of 3) (EasyRead Super Large 20pt Edition) written by and published by ReadHowYouWant.com. This book was released on with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.40/5 ( download)

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Download or read book Concrete Products written by and published by . This book was released on 1924 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : M. Fisher
Publisher : Springer
ISBN 13 : 1137348925
Total Pages : 192 pages
Book Rating : 4.20/5 ( download)

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Download or read book The Power of Customer Misbehavior written by M. Fisher and published by Springer. This book was released on 2013-11-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Author : Edwin Fremont Ladd
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.71/5 ( download)

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Download or read book Foods and Food Products written by Edwin Fremont Ladd and published by . This book was released on 1906 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : George William Askinson
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.32/5 ( download)

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Download or read book Perfumes and Cosmetics written by George William Askinson and published by . This book was released on 1922 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 1119484081
Total Pages : 272 pages
Book Rating : 4.80/5 ( download)

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Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.