Populations As Brands

Author : Aaro Tupasela
Publisher : Springer Nature
ISBN 13 : 3030785785
Total Pages : 235 pages
Book Rating : 4.89/5 ( download)

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Download or read book Populations as Brands written by Aaro Tupasela and published by Springer Nature. This book was released on 2021-07-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Populations as Brands Aaro Tupasela extends the fields of critical data studies and nation branding into the realm of state controlled biobanking and healthcare data. Using examples from two Nordic countries - Denmark and Finland – he explores how these countries have begun to market and brand their resources using methods and practices drawn from the commercial sector. Tupasela identifies changes during the past ten years that suggest that state collected and maintained resources have become the object of valuation practices. Tupasela argues that this phenomenon constitutes a novel form of nation branding in which relations between the states, individuals and the private sector are re-aligned. The author locates the historical underpinnings of population branding in the field of medical genetics starting in the early 1960s but transforming significantly during the 2010s into a professional marketing activity undertaken at multiple levels and sites. In studying this recent phenomenon, Tupasela provides examples of how marketing material has become increasingly professional and targeted towards a broader audience, including the public. The book will be of particular interest to scholars of critical data studies and nation branding, as well as students of science and technology studies, sociology and marketing.

Author : Donna D. Heckler
Publisher : FT Press
ISBN 13 : 0132701189
Total Pages : 225 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Truth About Creating Brands People Love written by Donna D. Heckler and published by FT Press. This book was released on 2008-10-10 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos

Author :
Publisher :
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.69/5 ( download)

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Download or read book Illinois Technograph written by and published by . This book was released on 1926 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : American Ceramic Society
Publisher :
ISBN 13 :
Total Pages : 1228 pages
Book Rating : 4.56/5 ( download)

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Download or read book Journal of the American Ceramic Society written by American Ceramic Society and published by . This book was released on 1927 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Naval Bajpai
Publisher : Pearson Education India
ISBN 13 : 9788131726020
Total Pages : 828 pages
Book Rating : 4.29/5 ( download)

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Download or read book Business Statistics written by Naval Bajpai and published by Pearson Education India. This book was released on 2009 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Statistics offers readers a foundation in core statistical concepts using a perfect blend of theory and practical application. This book presents business statistics as value added tools in the process of converting data into useful information. The step-by-step approach used to discuss three main statistical software applications, MS Excel, Minitab, and SPSS, which are critical tools for decision making in the business world, makes this book extremely user friendly. India-centric case studies and examples demonstrate the many uses of statistics in business and economics. The underlying focus on the interpretation of results rather than computation makes this book highly relevant for students and practising managers. Practice quizzes and true/false questions for students, and lecture slides and solutions manual for instructors are available at http://wps.pearsoned.com/bajpai_businessstatistics_e.

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470689757
Total Pages : 369 pages
Book Rating : 4.52/5 ( download)

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Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Author : Roger Blackwell
Publisher : John Wiley & Sons
ISBN 13 : 0471483443
Total Pages : 258 pages
Book Rating : 4.41/5 ( download)

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Download or read book Brands That Rock written by Roger Blackwell and published by John Wiley & Sons. This book was released on 2004-05-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.

Author : Steve McKee
Publisher : Macmillan
ISBN 13 : 1137278846
Total Pages : 258 pages
Book Rating : 4.45/5 ( download)

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Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth. 20,000 first printing.

Author : Richard H. Elliott
Publisher : Oxford University Press, USA
ISBN 13 : 0198704208
Total Pages : 347 pages
Book Rating : 4.01/5 ( download)

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Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2015 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.

Author : Marilyn DeLong
Publisher : A&C Black
ISBN 13 : 1847889530
Total Pages : 287 pages
Book Rating : 4.39/5 ( download)

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Download or read book Color and Design written by Marilyn DeLong and published by A&C Black. This book was released on 2013-08-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.