Pop Up Retailing

Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 1000422445
Total Pages : 104 pages
Book Rating : 4.43/5 ( download)

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Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 0429996497
Total Pages : 116 pages
Book Rating : 4.98/5 ( download)

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Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

Author : Jeremy Baras
Publisher : John Wiley & Sons
ISBN 13 : 1119145910
Total Pages : 224 pages
Book Rating : 4.12/5 ( download)

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Download or read book PopUp Republic written by Jeremy Baras and published by John Wiley & Sons. This book was released on 2015-10-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--

Author : Gary Warnaby
Publisher : Springer
ISBN 13 : 3319713744
Total Pages : 97 pages
Book Rating : 4.48/5 ( download)

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Download or read book Pop-up Retailing written by Gary Warnaby and published by Springer. This book was released on 2017-12-28 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.

Author : Melissa Gonzalez
Publisher : Lioncrest Publishing
ISBN 13 : 9781619613027
Total Pages : 166 pages
Book Rating : 4.26/5 ( download)

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Download or read book The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age written by Melissa Gonzalez and published by Lioncrest Publishing. This book was released on 2014-11-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.

Author : Matthias Spanke
Publisher : Springer Nature
ISBN 13 : 3030366502
Total Pages : 137 pages
Book Rating : 4.06/5 ( download)

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Download or read book Retail Isn't Dead written by Matthias Spanke and published by Springer Nature. This book was released on 2020-01-10 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.

Author : Viction:ary
Publisher :
ISBN 13 : 9789887774792
Total Pages : 280 pages
Book Rating : 4.90/5 ( download)

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Download or read book BrandLife: Concept Stores and Pop-Ups written by Viction:ary and published by . This book was released on 2019-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.

Author : Sophie Dussaussois
Publisher : Twirl
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.99/5 ( download)

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Download or read book The Pop-Up Guide: Space written by Sophie Dussaussois and published by Twirl. This book was released on 2021-03-16 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's out in space? Can we travel to other planets? What do astronauts do? Children can find out the answers to these questions and more in this accessible and interactive guide. The multilayered 3-D scenes leap off every page, allowing young readers to experience space in a unique way. * 10 big multilayered pop-ups, one on every spread! * Descriptive text and labeled illustrations for quick and easy learning * Built-in elastic bands that allow readers to display their favorite scenes on a bookcase or desk * Sturdy construction that's perfect for at-home or on-the-go From exploring the planets and landing on the moon to planning future space missions, this first title in the new Pop-Up Guide(tm) series brings to life dramatic settings that capture children's imagination and encourage them to find out more. * Great family read-aloud book * Books for 3-5 years old * Books for preschool and kindergarten students

Author : Shonquis Moreno
Publisher : Die Gestalten Verlag
ISBN 13 : 9783899553741
Total Pages : 287 pages
Book Rating : 4.48/5 ( download)

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Download or read book Out of the Box! written by Shonquis Moreno and published by Die Gestalten Verlag. This book was released on 2011 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative brand presentations from temporary pop-up shops to flagship stores. The way in which we experience and consume brands is changing more rapidly today than ever before. The strong influence of e-commerce and the digital realm is forcing brands to rethink the traditional presentation of their wares in conventional stores. More and more companies throughout the world are exploring new concepts for the sale and presentation of their products, or they are establishing events to boost brand image. They are increasingly searching for new ways to offer their customers brand experiences on an emotional level. Out of the Box! is an inspirational collection of solutions from around the globe that allow us to experience brands in unique ways. These range from flagship stores, in which a vision for a brand image is implemented in real space, to makeshift pop-up shops, which celebrate the essence of a brand for a targeted audience or timeframe. The book also explores how novel approaches--including, for example, thematic sales areas in concept stores, formats that mix galleries with boutiques, mobile retail units, and event locations--are blazing all kinds of trails in current brand communication. With 288 pages brimming with international examples, Out of the Box! shows architects, brand managers, graphic designers, and interior designers how they can effectively establish their brands in the real world in a way that results in unforgettable emotional experiences for discerning, internet-minded customers.

Author : Barry J. Moltz
Publisher : Que Publishing
ISBN 13 : 0132953706
Total Pages : 224 pages
Book Rating : 4.02/5 ( download)

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Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012-03-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more