Political Marketing Theoretical And Strategic Foundations

Author : Wojciech Cwalina
Publisher : Routledge
ISBN 13 : 1317462599
Total Pages : 353 pages
Book Rating : 4.90/5 ( download)

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Download or read book Political Marketing: written by Wojciech Cwalina and published by Routledge. This book was released on 2015-01-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first integrated theory-to-practice text on marketing's role in the political process. It

Author : Kostas Gouliamos
Publisher : Routledge
ISBN 13 : 1135013373
Total Pages : 340 pages
Book Rating : 4.70/5 ( download)

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Download or read book Political Marketing written by Kostas Gouliamos and published by Routledge. This book was released on 2013-11-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Author : Robert P. Ormrod
Publisher : SAGE
ISBN 13 : 1446292428
Total Pages : 386 pages
Book Rating : 4.26/5 ( download)

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Download or read book Political Marketing written by Robert P. Ormrod and published by SAGE. This book was released on 2013-05-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London

Author : Wojciech Cwalina
Publisher : Routledge
ISBN 13 : 1317462580
Total Pages : 389 pages
Book Rating : 4.83/5 ( download)

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Download or read book Political Marketing: written by Wojciech Cwalina and published by Routledge. This book was released on 2015-01-28 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first integrated theory-to-practice text on marketing's role in the political process. It

Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 1136212191
Total Pages : 331 pages
Book Rating : 4.92/5 ( download)

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Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Author : Gary A. Mauser
Publisher : New York, N.Y., U.S.A. : Praeger
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.11/5 ( download)

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Download or read book Political Marketing written by Gary A. Mauser and published by New York, N.Y., U.S.A. : Praeger. This book was released on 1983 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 9780803951389
Total Pages : 188 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 131768625X
Total Pages : 292 pages
Book Rating : 4.55/5 ( download)

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Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Author : Christine B. Williams
Publisher : Routledge
ISBN 13 : 1317981324
Total Pages : 147 pages
Book Rating : 4.29/5 ( download)

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Download or read book Political Marketing in Retrospective and Prospective written by Christine B. Williams and published by Routledge. This book was released on 2014-06-11 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.

Author : Newman, Bruce I.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800377207
Total Pages : 208 pages
Book Rating : 4.02/5 ( download)

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Download or read book A Research Agenda for Political Marketing written by Newman, Bruce I. and published by Edward Elgar Publishing. This book was released on 2022-04-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.