Political Marketing In The 2016 Us Presidential Election

Author : Jamie Gillies
Publisher : Springer
ISBN 13 : 3319593455
Total Pages : 130 pages
Book Rating : 4.56/5 ( download)

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Download or read book Political Marketing in the 2016 U.S. Presidential Election written by Jamie Gillies and published by Springer. This book was released on 2017-08-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

Author : Christine B. Williams
Publisher : Routledge
ISBN 13 : 1351105507
Total Pages : 330 pages
Book Rating : 4.07/5 ( download)

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Download or read book Social Media, Political Marketing and the 2016 U.S. Election written by Christine B. Williams and published by Routledge. This book was released on 2018-10-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 9780803951389
Total Pages : 188 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

Author : Robert E. Denton Jr
Publisher : Springer
ISBN 13 : 3319525999
Total Pages : 342 pages
Book Rating : 4.90/5 ( download)

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Download or read book The 2016 US Presidential Campaign written by Robert E. Denton Jr and published by Springer. This book was released on 2017-07-21 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.

Author : Jamie Gillies
Publisher : Springer Nature
ISBN 13 : 3030865592
Total Pages : 160 pages
Book Rating : 4.97/5 ( download)

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Download or read book Political Marketing in the 2020 U.S. Presidential Election written by Jamie Gillies and published by Springer Nature. This book was released on 2021-12-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.

Author : Minita Sanghvi
Publisher : Springer
ISBN 13 : 113760171X
Total Pages : 183 pages
Book Rating : 4.11/5 ( download)

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Download or read book Gender and Political Marketing in the United States and the 2016 Presidential Election written by Minita Sanghvi and published by Springer. This book was released on 2018-05-22 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1351673610
Total Pages : 307 pages
Book Rating : 4.17/5 ( download)

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Download or read book Campaigning for President 2016 written by Dennis W. Johnson and published by Routledge. This book was released on 2017-07-18 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.

Author : Stefanie Rescher
Publisher :
ISBN 13 : 9783668638525
Total Pages : 28 pages
Book Rating : 4.27/5 ( download)

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Download or read book Political TV Advertisements as a Part of Political Marketing in U.S. Elections written by Stefanie Rescher and published by . This book was released on 2018-03 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2017 im Fachbereich Amerikanistik - Kultur und Landeskunde, Note: 1,3, Universität Hamburg, Sprache: Deutsch, Abstract: There is no other country apart from the United States of America in which campaigning takes such a large part of the election process. Political debates on television, public speeches of the candidates, advertisements on the internet and TV - it all starts many months before the actual election and millions of US-$ are spent. Once the final candidate for the Democratic and the Republican Party is elected, about five months before the election, the election campaign features those two candidates only. Already due to their party affiliation their political opinions differ, which mostly results in an intense campaign. This was also the case in the previous election in 2016 in which the final candidates - Hillary Clinton for the Democratic Party and Donald Trump for the Republican Party - could not be more different. Trump, the clearly underestimated candidate, who first surprised the world as he won the primaries, landed an even bigger surprise when he was elected as president. His language and appearance polarized throughout the campaign and the question arose, how he managed to persuade almost the majority of the American citizens. This term paper focuses on political TV ads as a part of political marketing and more specifically on the final pitch of Trump and Clinton to their potential voters, in other words their last aired TV advertisements. In the first two chapters the theoretical framework is provided. At first political marketing, the significance and different kinds of TV ads and the closing ad in particular, are explained. Afterwards the theoretical criteria for the analysis of the closing ads are presented, e.g. the AIDA model, the concept of political framing and the rhetorical political analysis. In the main part Trump's closing ad is analyzed in detail and is compared to Clinton's final ad afterwards, wherea

Author : Morgan Swartley
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.53/5 ( download)

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Download or read book Political Marketing written by Morgan Swartley and published by . This book was released on 2018 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a growing facet of marketing that has infiltrated the campaigning of U.S. presidential elections. Within this cognate of marketing, social media has become a major component of predicting election outcomes starting with the 2008 U.S. presidential election. An analysis of the social media performance of candidates from the 2008 to 2016 U.S. presidential elections reveals how the power of social media can be harnessed to increase voter participation, connect voters to offline political activity, and engage voters with candidates on a more personal note. Social media political marketing should further emphasize the candidate’s brand and build followership through targeted messaging to desired segments. Social media continues to grow in use and bypass direct news sources; therefore, it must complement and create a dialogue with traditional media, as it will likely surpass it someday. To use social media effectively in political marketing, best practices are outlined in this paper with regards to content, engagement, security, platform selection, targeting, group membership environment creation, and display.

Author : Christine B. Williams
Publisher : Routledge
ISBN 13 : 1317981316
Total Pages : 162 pages
Book Rating : 4.12/5 ( download)

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Download or read book Political Marketing in Retrospective and Prospective written by Christine B. Williams and published by Routledge. This book was released on 2014-06-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.