Political Communication In American Campaigns

Author : Joseph S. Tuman
Publisher : SAGE
ISBN 13 : 1412909457
Total Pages : 305 pages
Book Rating : 4.57/5 ( download)

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Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""

Author : Judith S. Trent
Publisher : Rowman & Littlefield
ISBN 13 : 9780742553033
Total Pages : 452 pages
Book Rating : 4.35/5 ( download)

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Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

Author : Robert E. Denton, Jr.
Publisher : Waveland Press
ISBN 13 : 1478608528
Total Pages : 358 pages
Book Rating : 4.23/5 ( download)

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Download or read book Politics and Communication in America written by Robert E. Denton, Jr. and published by Waveland Press. This book was released on 2007-11-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.

Author : Rasmus Kleis Nielsen
Publisher : Princeton University Press
ISBN 13 : 1400840449
Total Pages : 256 pages
Book Rating : 4.41/5 ( download)

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Download or read book Ground Wars written by Rasmus Kleis Nielsen and published by Princeton University Press. This book was released on 2012-02-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.

Author : Janet Johnson
Publisher : Rowman & Littlefield
ISBN 13 : 1498540848
Total Pages : 227 pages
Book Rating : 4.41/5 ( download)

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Download or read book Political Rhetoric, Social Media, and American Presidential Campaigns written by Janet Johnson and published by Rowman & Littlefield. This book was released on 2020-12-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Author : Judith S. Trent
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 144220673X
Total Pages : 460 pages
Book Rating : 4.31/5 ( download)

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Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield Publishers. This book was released on 2011-08-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

Author : Larry Powell
Publisher : Routledge
ISBN 13 : 1317345614
Total Pages : 501 pages
Book Rating : 4.19/5 ( download)

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Download or read book Political Campaign Communication written by Larry Powell and published by Routledge. This book was released on 2015-08-07 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant. This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.

Author : Philip N. Howard
Publisher : Cambridge University Press
ISBN 13 : 9780521847490
Total Pages : 296 pages
Book Rating : 4.94/5 ( download)

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Download or read book New Media Campaigns and the Managed Citizen written by Philip N. Howard and published by Cambridge University Press. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical assessment of the role that information technologies have come to play in contemporary campaigns.

Author : Victoria A. Farrar-Myers
Publisher : NYU Press
ISBN 13 : 1479867594
Total Pages : 324 pages
Book Rating : 4.92/5 ( download)

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Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Author : Shaun Bowler
Publisher : Springer
ISBN 13 : 1349224111
Total Pages : 254 pages
Book Rating : 4.11/5 ( download)

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Download or read book Electoral Strategies and Political Marketing written by Shaun Bowler and published by Springer. This book was released on 2016-07-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.