Political Advertising In Western Democracies

Author : Lynda Lee Kaid
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.52/5 ( download)

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Download or read book Political Advertising in Western Democracies written by Lynda Lee Kaid and published by SAGE Publications, Incorporated. This book was released on 1995 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign." --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, Political Advertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.

Author : Lynda Lee Kaid
Publisher : SAGE Publications
ISBN 13 : 1452261547
Total Pages : 505 pages
Book Rating : 4.46/5 ( download)

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Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid and published by SAGE Publications. This book was released on 2006-06-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.

Author : Barbara Allen
Publisher : Rowman & Littlefield
ISBN 13 : 1498531601
Total Pages : 475 pages
Book Rating : 4.03/5 ( download)

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Download or read book Truth in Advertising? written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Author : Cristian Vaccari
Publisher : Oxford University Press
ISBN 13 : 0190858508
Total Pages : 305 pages
Book Rating : 4.06/5 ( download)

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Download or read book Outside the Bubble written by Cristian Vaccari and published by Oxford University Press. This book was released on 2021-07-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much time has been spent over the past decade debating whether social media contribute to democracy. Drawing on an original study of internet users across nine Western democracies, Outside the Bubble offers an unprecedented look at the effects of social media on democratic participation. This book argues that social media do indeed increase political participation in both online and face-to-face activities--and that they expand political equality across Western democracies. In fact, Cristian Vaccari and Augusto Valeriani find that, for the most part, social media do not constitute echo chambers or filter bubbles as most users see a mixture of political content they agree and disagree with. Various political experiences on social media have positive implications for participation and active political involvement: social media allow citizens to encounter clearly identifiable political viewpoints, facilitate accidental exposure to political news, and enable political actors and ordinary citizens to reach voters with electoral messages designed to mobilize them. Moreover, political interactions occurring on social media do not only benefit citizens who are already involved, but boost participation across the board. This is because social media offer both additional participatory incentives to the already engaged and new political opportunities for the less engaged. By adopting a comparative approach, Vaccari and Valeriani also show that political institutions matter since some political experiences on social media are more strongly associated with participation in majoritarian systems and in party-centric systems. While social media may contribute to many societal problems, they can help address at least two important democratic ills: citizens' apathy towards politics, and inequalities between those who choose to exercise their voice and those who remain silent.

Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 1000468097
Total Pages : 199 pages
Book Rating : 4.90/5 ( download)

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Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Author : Russell J. Dalton
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.42/5 ( download)

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Download or read book Citizen Politics in Western Democracies written by Russell J. Dalton and published by . This book was released on 1988 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : F. Esser
Publisher : Springer
ISBN 13 : 1137275847
Total Pages : 383 pages
Book Rating : 4.44/5 ( download)

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Download or read book Mediatization of Politics written by F. Esser and published by Springer. This book was released on 2014-05-07 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book-long analysis of the 'mediatization of politics', this volume aims to understand the transformations of the relationship between media and politics in recent decades, and explores how growing media autonomy, journalistic framing, media populism and new media technologies affect democratic processes.

Author : F. Esser
Publisher : Springer
ISBN 13 : 1137275847
Total Pages : 246 pages
Book Rating : 4.44/5 ( download)

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Download or read book Mediatization of Politics written by F. Esser and published by Springer. This book was released on 2014-05-07 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book-long analysis of the 'mediatization of politics', this volume aims to understand the transformations of the relationship between media and politics in recent decades, and explores how growing media autonomy, journalistic framing, media populism and new media technologies affect democratic processes.

Author : Leon D. Epstein
Publisher : Transaction Publishers
ISBN 13 : 9781412831178
Total Pages : 420 pages
Book Rating : 4.72/5 ( download)

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Download or read book Political Parties in Western Democracies written by Leon D. Epstein and published by Transaction Publishers. This book was released on with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: What chiefly distinguishes this work is the inclusion of considerable material on American partics in a comparative context to the analysis of British, Scandinavian, European, Canadian, Australian and New Zealand political parties.

Author : Nathaniel Persily
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.58/5 ( download)

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Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.