Polarize Fast Track Marketing For Growth Hackers

Author : Matt Cumming
Publisher : Lulu.com
ISBN 13 : 130482179X
Total Pages : 160 pages
Book Rating : 4.99/5 ( download)

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Download or read book POLARIZE: Fast-Track Marketing For Growth Hackers written by Matt Cumming and published by Lulu.com. This book was released on 2014-01-20 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: POLARIZE is marketing reframed, reconsidered and reinvented - modern marketing wizardry - an enchantment that captivates and converts best-match consumers to brand-lovers and public advocates. HEY. You might hate this - great... Otherwise, you're probably going to feel pretty damn buzzed about the POLARIZE approach. And that's the point really. The love/hate response is powerful. It's HIGHLY motivating. It makes people do stuff. They take sides and talk about it. Whereas, the "yeah, well, I guess that looks nice" response is not really a response at all. Fence-sitters don't buy your stuff. What do you want - for people to like you (boring!), or for people to LOVE you? The 'lovers' (advocates) SHARE more, BUY more and their enthusiasm is contagious. Even the 'haters' (detractors) share WAY more than your fence-sitters. POLARIZE will show you how to get a whole lot more 'lovers' (and a few huggable haters too) - it's a serious fast-track marketing 'growth hack' for your business.

Author : George Pain
Publisher :
ISBN 13 : 9781922300560
Total Pages : 100 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Growth Hacking written by George Pain and published by . This book was released on 2019-08-07 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a website that is struggling to gain traction? Do you have no idea how to monetize your business or get more subscriber? This book could be the answer you're looking for... The emergence of Web and Mobile technologies have revolutionalized the way businesses are conducted. Those enterprises that have leveraged these technologies have made tremendous exponential growth. Google, Facebook, Uber, Dropbox, Twitter, Amazon, are just but a few examples of those enterprises that leveraged these technologies to reap big rewards. This book is about sharing with you innovative marketing tactics to grow faster and smarter. The book does not assume your level of knowledge and understanding of what Growth Hacking is all about. Thus, it starts with a beginner's approach by introducing you to what growth hacking is all about and builds upon this foundation to guide you into a more detailed perspectives. Knowledge without application is redundant. This book gives you practical hands-on techniques on how you should apply growth hacking to achieve great success. These techniques touch on all stages of your brand's funnel right from customer acquisition, customer activation, customer retention, revenue generation and referral. It further provides you with growth hacking strategy that you can employ using these techniques to grow faster and smarter. Like any business enterprise, having the right people to run it is paramount. Growth hacking is not an exception. Yet, building a team for growth hacking require a uniquely different approach than what we are accustomed to in the traditional approach. This book not only presents you with different proven models of growth team but also helps you to identify the right hackers for your team. In this regard, it provides you with tips and qualities to look for in a hacker and the key competencies required. Growth, like a vehicle moving on a highway, requires levers (Gears) to be able to move on (be they manual or automatic). The most critical elements of growth are its levers. Failure to identify levers simply means uncertain growth. This book helps you to identify critical levers for your brand and the relevant drivers that can propel it so that you can have a more predictable growth. Attracting customers is a critical component of growth hacking. Yet, without a great first impression, this comes to naught. From this book, you will be able to learn the best ways to attract customers through a great first impression, appropriate acquisition hacks and right engagement. Follow-ups are great. Yet inappropriate follow-ups can turn-off your existing and potential customers. You will also learn follow-up hacks that can bring forth a great impact on your targets for greater growth. Customer retention is the most prized treasure of any marketing endeavor. Without it, you lose your customers faster than a leaking tank loses water. You will learn customer retention hacks that help to protect your growth reservoir. Finally, you are running a business. You need to make money. This book provides you with proven monetization hacks that you can employ to guarantee you exponential income growth that not only rewards you for your smart innovation but also assures your business future.

Author : Ryan Holiday
Publisher : Profile Books
ISBN 13 : 1782830197
Total Pages : 105 pages
Book Rating : 4.91/5 ( download)

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Download or read book Growth Hacker Marketing written by Ryan Holiday and published by Profile Books. This book was released on 2013-09-05 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

Author : Pinar Batur
Publisher : Springer
ISBN 13 : 3319767577
Total Pages : 434 pages
Book Rating : 4.74/5 ( download)

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Download or read book Handbook of the Sociology of Racial and Ethnic Relations written by Pinar Batur and published by Springer. This book was released on 2018-06-11 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of racial and ethnic relations has become one of the most written about aspects in sociology and sociological research. In both North America and Europe, many "traditional" cultures are feeling threatened by immigrants from Latin America, Africa and Asia. This handbook is a true international collaboration looking at racial and ethnic relations from an academic perspective. It starts from the principle that sociology is at the hub of the human sciences concerned with racial and ethnic relations.

Author : National Intelligence Council
Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.74/5 ( download)

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Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Author : Arvid Kahl
Publisher :
ISBN 13 : 9783982195704
Total Pages : 498 pages
Book Rating : 4.05/5 ( download)

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Download or read book Zero to Sold written by Arvid Kahl and published by . This book was released on 2020-07-03 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ezra Klein
Publisher : Simon and Schuster
ISBN 13 : 1476700397
Total Pages : 208 pages
Book Rating : 4.97/5 ( download)

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Download or read book Why We're Polarized written by Ezra Klein and published by Simon and Schuster. This book was released on 2020-01-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF BARACK OBAMA’S FAVORITE BOOKS OF 2022 One of Bill Gates’s “5 books to read this summer,” this New York Times and Wall Street Journal bestseller shows us that America’s political system isn’t broken. The truth is scarier: it’s working exactly as designed. In this “superbly researched” (The Washington Post) and timely book, journalist Ezra Klein reveals how that system is polarizing us—and how we are polarizing it—with disastrous results. “The American political system—which includes everyone from voters to journalists to the president—is full of rational actors making rational decisions given the incentives they face,” writes political analyst Ezra Klein. “We are a collection of functional parts whose efforts combine into a dysfunctional whole.” “A thoughtful, clear and persuasive analysis” (The New York Times Book Review), Why We’re Polarized reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics. Over the past fifty years in America, our partisan identities have merged with our racial, religious, geographic, ideological, and cultural identities. These merged identities have attained a weight that is breaking much in our politics and tearing at the bonds that hold this country together. Klein shows how and why American politics polarized around identity in the 20th century, and what that polarization did to the way we see the world and one another. And he traces the feedback loops between polarized political identities and polarized political institutions that are driving our system toward crisis. “Well worth reading” (New York magazine), this is an “eye-opening” (O, The Oprah Magazine) book that will change how you look at politics—and perhaps at yourself.

Author : Ganesh Sitaraman
Publisher : Cambridge University Press
ISBN 13 : 1108487645
Total Pages : 185 pages
Book Rating : 4.41/5 ( download)

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Download or read book Politics, Policy, and Public Options written by Ganesh Sitaraman and published by Cambridge University Press. This book was released on 2021-07 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first interdisciplinary collection to assess public options as a single category. This title is also available as Open Access on Cambridge Core.

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Author : Steven Levitsky
Publisher : Crown
ISBN 13 : 1524762946
Total Pages : 321 pages
Book Rating : 4.40/5 ( download)

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Download or read book How Democracies Die written by Steven Levitsky and published by Crown. This book was released on 2019-01-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “Comprehensive, enlightening, and terrifyingly timely.”—The New York Times Book Review (Editors' Choice) WINNER OF THE GOLDSMITH BOOK PRIZE • SHORTLISTED FOR THE LIONEL GELBER PRIZE • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • Time • Foreign Affairs • WBUR • Paste Donald Trump’s presidency has raised a question that many of us never thought we’d be asking: Is our democracy in danger? Harvard professors Steven Levitsky and Daniel Ziblatt have spent more than twenty years studying the breakdown of democracies in Europe and Latin America, and they believe the answer is yes. Democracy no longer ends with a bang—in a revolution or military coup—but with a whimper: the slow, steady weakening of critical institutions, such as the judiciary and the press, and the gradual erosion of long-standing political norms. The good news is that there are several exit ramps on the road to authoritarianism. The bad news is that, by electing Trump, we have already passed the first one. Drawing on decades of research and a wide range of historical and global examples, from 1930s Europe to contemporary Hungary, Turkey, and Venezuela, to the American South during Jim Crow, Levitsky and Ziblatt show how democracies die—and how ours can be saved. Praise for How Democracies Die “What we desperately need is a sober, dispassionate look at the current state of affairs. Steven Levitsky and Daniel Ziblatt, two of the most respected scholars in the field of democracy studies, offer just that.”—The Washington Post “Where Levitsky and Ziblatt make their mark is in weaving together political science and historical analysis of both domestic and international democratic crises; in doing so, they expand the conversation beyond Trump and before him, to other countries and to the deep structure of American democracy and politics.”—Ezra Klein, Vox “If you only read one book for the rest of the year, read How Democracies Die. . . .This is not a book for just Democrats or Republicans. It is a book for all Americans. It is nonpartisan. It is fact based. It is deeply rooted in history. . . . The best commentary on our politics, no contest.”—Michael Morrell, former Acting Director of the Central Intelligence Agency (via Twitter) “A smart and deeply informed book about the ways in which democracy is being undermined in dozens of countries around the world, and in ways that are perfectly legal.”—Fareed Zakaria, CNN