Poetics Of The Poster

Author : David H. T. Scott
Publisher : Liverpool University Press
ISBN 13 : 1846314860
Total Pages : 129 pages
Book Rating : 4.65/5 ( download)

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Download or read book Poetics of the Poster written by David H. T. Scott and published by Liverpool University Press. This book was released on 2010-01-01 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.

Author : Walter Watson
Publisher : University of Chicago Press
ISBN 13 : 0226875083
Total Pages : 317 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Lost Second Book of Aristotle's "Poetics" written by Walter Watson and published by University of Chicago Press. This book was released on 2012-06-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of all the writings on theory and aesthetics - ancient, medieval, or modern - the most important is indisputably Aristotle's "Poetics", the first philosophical treatise to propound a theory of literature. The author offers a fresh interpretation of the lost second book of Aristotle's "Poetics".

Author : Erin E. Edgington
Publisher : UNC Press Books
ISBN 13 : 146963578X
Total Pages : 273 pages
Book Rating : 4.81/5 ( download)

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Download or read book Fashioned Texts and Painted Books written by Erin E. Edgington and published by UNC Press Books. This book was released on 2017-10-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashioned Texts and Painted Books examines the folding fan's multiple roles in fin-de-siecle and early twentieth-century French literature. Focusing on the fan's identity as a symbol of feminine sexuality, as a collectible art object, and, especially, as an alternative book form well suited to the reception of poetic texts, the study highlights the fan's suitability as a substrate for verse, deriving from its myriad associations with coquetry and sex, flight, air, and breath. Close readings of Stephane Mallarme's eventails of the 1880s and 1890s and Paul Claudel's Cent phrases pour eventails (1927) consider both text and paratext as they underscore the significant visual interest of this poetry. Works in prose and in verse by Octave Uzanne, Guy de Maupassant, and Marcel Proust, along with fan leaves by Edgar Degas, Edouard Manet, Berthe Morisot, and Paul Gauguin, serve as points of comparison that deepen our understanding of the complex interplay of text and image that characterizes this occasional subgenre. Through its interrogation of the correspondences between form and content in fan poetry, this study demonstrates that the fan was, in addition to being a ubiquitous fashion accessory, a significant literary and art historical object straddling the boundary between East and West, past and present, and high and low art.

Author : Heather Maring
Publisher : University Press of Florida
ISBN 13 : 0813052920
Total Pages : 235 pages
Book Rating : 4.22/5 ( download)

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Download or read book Signs That Sing written by Heather Maring and published by University Press of Florida. This book was released on 2017-06-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A critically sophisticated leap forward in the study of early medieval literature, Signs That Sing issues a bold challenge to long-held preconceptions about the relationships underlying Old English poetry between past and present, pagan and Christian, and oral and literary.”—Joseph Falaky Nagy, author of Conversing with Angels and Ancients: Literary Myths of Medieval Ireland “Maring sidesteps simplistic oral versus literary schools of thought as she considers Old English verse as the product of an emergent hybrid form, representing a fusion of native poetics and Christian beliefs and practices. A welcome contribution to oral poetics and the understanding of the earliest period of English literature.”—John D. Niles, author of The Idea of Anglo-Saxon England 1066–1901: Remembering, Forgetting, Deciphering, and Renewing the Past “Elegantly shows how the elements of oral poetry continued to inspire the authors of Old English verse long after their conversion to Christianity. Far from being antiquarian relics, the themes of oral verse joined with learned exegesis and ritual performances to form a rich source of metaphorical meaning in Old English poetry, which this book brilliantly opens up to modern readers.”—Emily V. Thornbury, author of Becoming a Poet in Anglo-Saxon England In Signs That Sing, Heather Maring argues that oral tradition, ritual, and literate Latinbased practices are dynamically interconnected in Old English poetry. Resisting the tendency to study these different forms of expression separately, Maring contends that poets combined them in hybrid techniques that were important to the development of early English literature. Maring examines a variety of texts, including Beowulf, The Battle of Maldon, Deor, The Dream of the Rood, Genesis A/B, The Advent Lyrics, and select riddles. She shows how themes and typescenes from oral tradition—devouring-the-dead, the lord-retainer, the poet-patron, and the sea voyage—become metaphors for sacred concepts in the hands of Christian authors. She also cites similarities between oral-traditional and ritual signs to describe how poets systematically employed ritual signs in written poems to dramatic effect. The result, Maring demonstrates, is richly elaborate verse filled with shared symbols and themes that would have been highly meaningful and widely understood by audiences at the time.

Author : Meena Alexander
Publisher : University of Michigan Press
ISBN 13 : 0472050761
Total Pages : 218 pages
Book Rating : 4.65/5 ( download)

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Download or read book Poetics of Dislocation written by Meena Alexander and published by University of Michigan Press. This book was released on 2009 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sets the work of contemporary American poetry within the streams of migration that have made the nation what it is in the 21st century. This book outlines the dilemmas that face modern immigrant poets, including how to make a place for oneself in a new society and how to write poetry in a time of violence worldwide.

Author : Anthony Hecht
Publisher : Princeton University Press
ISBN 13 : 0691252815
Total Pages : 224 pages
Book Rating : 4.10/5 ( download)

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Download or read book On the Laws of the Poetic Art written by Anthony Hecht and published by Princeton University Press. This book was released on 2023-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A magisterial exploration of poetry’s place in the fine arts by one of the twentieth century's leading poets In this book, eminent poet Anthony Hecht explores the art of poetry and its relationship to the other fine arts. While the problems he treats entail both philosophic and theoretical discussion, he never allows abstract speculation to overshadow his delight in the written texts that he introduces, or in the specific examples of painting and music to which he refers. After discussing literature’s links with painting and music, Hecht investigates the theme of paradise and wilderness, especially in Shakespeare’s The Tempest. He then turns to the question of public and private art, exploring the ways in which all the arts participate in balances between private and public modes of discourse, and between an exclusive or elitist role and the openly political. Beginning with a discussion of architecture as an illustration of a more general theme of discord and balance, the penultimate lecture probes the inner contradictions of works of art and our reactions to them, while the final piece concerns art and morality.

Author : Allison Rudnick
Publisher : Metropolitan Museum of Art
ISBN 13 : 1588397742
Total Pages : 252 pages
Book Rating : 4.44/5 ( download)

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Download or read book The Art of the Literary Poster written by Allison Rudnick and published by Metropolitan Museum of Art. This book was released on 2024-03-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spurred by innovations in printing technology, the modern poster emerged in the 1890s as a popular form of visual culture in the United States. Created by some of the best-known illustrators and graphic designers of the period—including Will H. Bradley, Florence Lundborg, Edward Penfield, and Ethel Reed—these advertisements for books and high-tone periodicals such as Harper’s and Lippincott’s went beyond the realm of commercial art, incorporating bold, stylized imagery and striking typography. This book, based on the renowned Leonard A. Lauder Collection, explores the craze for literary posters, which became sought after collectibles even in their day. It offers new scholarly perspectives that address the aesthetic sophistication and modernity of the literary poster; the impact of early experiments in the field of advertising psychology; the expanded opportunities for women artists, who played an important role in advancing the so-called poster style; and the printmaking techniques that artists employed in this novel art form. A lively survey of a little-known but highly influential period in graphic design, The Art of the Literary Poster is sure to delight enthusiasts of illustration, advertising, and book arts.

Author : W. B. Worthen
Publisher : Cambridge University Press
ISBN 13 : 9780521841849
Total Pages : 236 pages
Book Rating : 4.44/5 ( download)

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Download or read book Print and the Poetics of Modern Drama written by W. B. Worthen and published by Cambridge University Press. This book was released on 2005 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Print and the Poetics of Modern Drama, W. B. Worthen asks how the print form of drama bears on how we understand its dual identity.

Author : Yi-Ping Ong
Publisher : Harvard University Press
ISBN 13 : 0674916107
Total Pages : 292 pages
Book Rating : 4.04/5 ( download)

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Download or read book The Art of Being written by Yi-Ping Ong and published by Harvard University Press. This book was released on 2018-12-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this account of how the novel reorients philosophy toward the meaning of existence, Yi-Ping Ong shows that the existentialists discovered a radical way of thinking about the relation between the form of the novel and the nature of self-knowledge, freedom, and the world. At stake are the conditions under which knowledge of existence is possible.

Author : Rolfe Humphries
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.03/5 ( download)

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Download or read book Poets, Poetics, and Politics written by Rolfe Humphries and published by . This book was released on 1992 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rolfe Humphries (1894-1969), in addition to being an oustanding poet, left a trail as a translator, teacher, critic, and editor. But, as Richard Gillman maintains in his introduction, poetry was the driving force behind these other special skills and interests.