Podcasting Marketing Strategy

Author : Daniel Rowles
Publisher : Kogan Page Publishers
ISBN 13 : 0749486244
Total Pages : 265 pages
Book Rating : 4.42/5 ( download)

DOWNLOAD NOW!

Download or read book Podcasting Marketing Strategy written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

Author : Michael Woodland Geoghegan
Publisher : Taylor & Francis
ISBN 13 : 024080967X
Total Pages : 448 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book Podcast Academy written by Michael Woodland Geoghegan and published by Taylor & Francis. This book was released on 2008 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars.

Author : Dave Jackson
Publisher : Simon and Schuster
ISBN 13 : 1621537730
Total Pages : 192 pages
Book Rating : 4.31/5 ( download)

DOWNLOAD NOW!

Download or read book Profit from Your Podcast written by Dave Jackson and published by Simon and Schuster. This book was released on 2020-09-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.

Author : Jack D. Herrington
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9780596100667
Total Pages : 462 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Podcasting Hacks written by Jack D. Herrington and published by "O'Reilly Media, Inc.". This book was released on 2005 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Podcasting does for Internet audio listeners what TiVo does for television viewers--it puts you in charge of when you enjoy a program. Podcasting is a web-based broadcast medium that sends audio content (most commonly in the MP3 format) directly to an iPod or other digital audio player. You subscribe to audio feeds, receive new files automatically, and listen to them at your convenience. As you can imagine, podcasting is taking the "blogsphere" by storm. A podcast is a professional-quality Internet radio broadcast, and like blogging and HTML before it, this revolutionary new way of publishing to the Internet has become the new outlet for personal expression. If you've got Internet access and a copy of Podcasting Hacks, you can find out just how easy it is to listen to and create your own Internet audio programs. With Podcasting Hacks, Jack Herrington, a software engineer with 20 years of experience developing applications using a diverse set of languages and tools, delivers the ultimate how-to of podcasting for anyone looking to get the most out of this hot new medium. Since August 2004 (the month that iPodder.com editor Adam Curry considers the start of podcasting), audio blogging has exploded. Podcasts cover every conceivable topic, including sex, relationships, technology, religion, home brewing, recreational drugs, rock 'n roll, food, entertainment, politics, and much more. There were podcasts from the Democratic National Convention in Fall 2004, and some programs on Air America and NPR are also podcasts. Podcasting Hacks offers expert tips and tools for blogging out loud--for transmitting (and receiving) audio content worldwide with ease. This groundbreaking volume covers both entry-level and advanced topics perfect for aspiring and experienced podcasters. Herrington shows you how to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience. More advanced topics include audio editing, podcasting on the go, and even videocasting.

Author : Lindsay Harris Friel
Publisher :
ISBN 13 : 9780992690649
Total Pages : 238 pages
Book Rating : 4.41/5 ( download)

DOWNLOAD NOW!

Download or read book Podcast Growth: How to Grow Your Podcast Audience written by Lindsay Harris Friel and published by . This book was released on 2020-11-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building an audience is tough. Do you work hard to create the best possible content for your target audience? Do you continually wonder why your download numbers remain so flat and... unspectacular? It has always been a challenge to grow a sizable and dedicated audience around content creation. There's a lot more to it than saying, "build it and they will come". And, as new podcasts are launched each day, the space will only continue to get noisier. The competition gets stiffer. Fortunately, you don't need to worry about all the other podcasts out there. You only need to worry about your own. In Podcast Growth, you'll have the ultimate manual for promoting your show, and growing your audience.T his book pulls together our favourite tips and tactics for podcast growth, based on over a decade of professional experience. We break them down into actionable strategies. You can work through them in order, or cherry-pick the ones that suit your content and brand the most. You'll find details on timeframes, checklists, and recommended resources, to keep you moving forward. You'll see those download numbers begin to climb. Your long-awaited engagement will start to increase.If you want to grow your podcast audience, then this is the only book you need. So, let's grow!The Podcast Host is a podcast marketing hub for individuals and businesses who seek to nurture an audience, build trust, and grow revenue through their show or their products. The website was founded in 2010 by Dr. Colin Gray, and has become an authority in the new media space through writing, podcasting, and broadcasting on anything that serves to create loyal and fanatical fans.

Author : Stephen Woessner
Publisher : AMACOM
ISBN 13 : 0814438296
Total Pages : 273 pages
Book Rating : 4.99/5 ( download)

DOWNLOAD NOW!

Download or read book Profitable Podcasting written by Stephen Woessner and published by AMACOM. This book was released on 2017-09-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

Author : Seth Greene
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.41/5 ( download)

DOWNLOAD NOW!

Download or read book The Ultimate Guide to Growing Your Business with a Podcast written by Seth Greene and published by Independently Published. This book was released on 2021-06-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a Business Owner, Thought Leader, Author, Speaker, Coach or Consultant who would like a predictable, scalable way to bring in new leads, appointments, clients, and sales every week? Are you a Marketing Agency Owner who is so busy taking care of clients and staff that you don't have time to market your agency the way you know you should? Are you a Financial Services Professional who is fed up with the lack of referrals from your clients, and professional centers of influence like accountants and attorney's? This may be the most valuable book you read this year! Seth Greene's proven direct response podcast marketing strategies have generated millions of dollars in revenue for his own marketing agency, and are responsible for many millions more for clients around the globe. Implement this book, and watch others grow your business for you! SETH GREENE is the nation's foremost authority on growing your business with a direct response marketing podcast. Seth is the co-host of The Sharkpreneur Podcast with Shark Tanks Kevin Harrington, which was named the number 6 podcast to listen to in 2019. He is also the founder of the direct response marketing firm www.marketdominationllc.com and is an 8x best-selling author who has been interviewed on NBC News, CBS News, Forbes, Inc, CBS Moneywatch and many more.

Author : Peggy Holman
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605095214
Total Pages : 265 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book Engaging Emergence written by Peggy Holman and published by Berrett-Koehler Publishers. This book was released on 2010-09-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, change specialist Holman reframes how we deal with chaos and change, and explains to leaders how to turn upheaval into opportunity and renewal.

Author : Nikki Nash
Publisher : Hay House, Inc
ISBN 13 : 140196155X
Total Pages : 225 pages
Book Rating : 4.58/5 ( download)

DOWNLOAD NOW!

Download or read book Market Your Genius written by Nikki Nash and published by Hay House, Inc. This book was released on 2021-08-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.

Author : Jeremy Miller
Publisher : Dundurn
ISBN 13 : 1459728122
Total Pages : 277 pages
Book Rating : 4.27/5 ( download)

DOWNLOAD NOW!

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.