Planning And Managing Public Relations Campaigns

Author : Anne Gregory
Publisher : Kogan Page Publishers
ISBN 13 : 0749468742
Total Pages : 224 pages
Book Rating : 4.43/5 ( download)

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Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory and published by Kogan Page Publishers. This book was released on 2015-12-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.

Author : Anne Gregory
Publisher : Kogan Page Publishers
ISBN 13 : 074945928X
Total Pages : 200 pages
Book Rating : 4.84/5 ( download)

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Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory and published by Kogan Page Publishers. This book was released on 2010-06-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Author : Anne Gregory
Publisher : Kogan Page Publishers
ISBN 13 : 9780749429911
Total Pages : 196 pages
Book Rating : 4.17/5 ( download)

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Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory and published by Kogan Page Publishers. This book was released on 2000 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:the public relations function;starting the planning process;research and analysis;setting objectives;strategy and tactics;timescales and resources;evaluation and review.Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Author : Erica Weintraub Austin
Publisher : Routledge
ISBN 13 : 1135603634
Total Pages : 428 pages
Book Rating : 4.32/5 ( download)

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Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Author : Anne Gregory
Publisher : Kogan Page Publishers
ISBN 13 : 9780749433819
Total Pages : 228 pages
Book Rating : 4.17/5 ( download)

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Download or read book Public Relations in Practice written by Anne Gregory and published by Kogan Page Publishers. This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.

Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1135634424
Total Pages : 492 pages
Book Rating : 4.21/5 ( download)

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Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2007-07-10 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Carolyn Mae Kim
Publisher : Taylor & Francis
ISBN 13 : 1000290603
Total Pages : 227 pages
Book Rating : 4.08/5 ( download)

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Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Author : Regina M. Luttrell
Publisher : SAGE Publications
ISBN 13 : 1506332536
Total Pages : 521 pages
Book Rating : 4.36/5 ( download)

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Download or read book Public Relations Campaigns written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-02-05 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Author : Anne Gregory
Publisher :
ISBN 13 : 9780749418588
Total Pages : 0 pages
Book Rating : 4.83/5 ( download)

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Download or read book Planning & Managing a Public Relations Campaign written by Anne Gregory and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.

Author : Joe Marconi
Publisher : Racom Communications
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.43/5 ( download)

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Download or read book Public Relations written by Joe Marconi and published by Racom Communications. This book was released on 2004 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee relations to cause marketing programs; and all of the important skills, including speech writing, image management and crisis management. [It] gives you ... examples of how the masters have done it profitably for themselves and for their clients. [It also] gives you fingertip access to additional information sources.-Dust jacket.