Persuasive Online Copywriting

Author : Bryan Eisenberg
Publisher :
ISBN 13 : 9780971476998
Total Pages : 0 pages
Book Rating : 4.93/5 ( download)

DOWNLOAD NOW!

Download or read book Persuasive Online Copywriting written by Bryan Eisenberg and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom.

Author : Andy Maslen
Publisher : Kogan Page Publishers
ISBN 13 : 0749474009
Total Pages : 256 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Persuasive Copywriting written by Andy Maslen and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.

Author : Stephen Wilbers
Publisher : Penguin
ISBN 13 : 159963788X
Total Pages : 321 pages
Book Rating : 4.84/5 ( download)

DOWNLOAD NOW!

Download or read book Mastering the Craft of Writing written by Stephen Wilbers and published by Penguin. This book was released on 2014-04-29 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Every Word Memorable! To be remembered for your words, you need to write with skill and style. Whether you're crafting a novel, composing an e-mail, or creating a technical report, Mastering the Craft of Writing presents 52 practical techniques to improve your prose. Spend a week with each technique, or use this book as a go-to reference. Either way, you'll have the tools to enliven your writing and delight your readers. • Write with economy: Eliminate wordiness, use strong verbs to drive your sentences, and don't trust modifiers. • Write with emphasis: Use punctuation for effect, structure sentences and paragraphs for coherency and flow, and employ repetition to make your point. • Write with distinction: Use your imagination to create the unexpected, add a light-hearted touch to your writing, and go beyond clarity to eloquence and grace. With exercises, entertaining asides, and a wealth of useful information, Mastering the Craft of Writing is an invaluable resource for any writer. Once you master these techniques, you'll want to use them in everything you write.

Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.95/5 ( download)

DOWNLOAD NOW!

Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Author : Nicki Krawczyk
Publisher : Rockridge Press
ISBN 13 : 9781638079477
Total Pages : pages
Book Rating : 4.71/5 ( download)

DOWNLOAD NOW!

Download or read book Copywriting Strategies written by Nicki Krawczyk and published by Rockridge Press. This book was released on 2022-01-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101--Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies--Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more--Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.

Author : Nick Usborne
Publisher : McGraw Hill Professional
ISBN 13 : 0071415777
Total Pages : 274 pages
Book Rating : 4.74/5 ( download)

DOWNLOAD NOW!

Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

Author : Joe Vitale
Publisher : John Wiley & Sons
ISBN 13 : 0470009799
Total Pages : 295 pages
Book Rating : 4.96/5 ( download)

DOWNLOAD NOW!

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Author : Fraser Druet
Publisher : Fraser Druet
ISBN 13 : 9781999577117
Total Pages : 66 pages
Book Rating : 4.16/5 ( download)

DOWNLOAD NOW!

Download or read book Timeless Copywriting Secrets written by Fraser Druet and published by Fraser Druet. This book was released on 2019-01-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of writing ads that don't convert? Are you looking for a way to write more profitably than anyone you could hire? Do you want the timeless selling ideas copywriters have used over the years to generate countless billions of dollars? In Timeless Copywriting Secrets, Fraser Druet presents timeless and proven secrets for writing copy that converts better online and offline. In Timeless Copywriting Secrets, you will find: - The core most powerful and most converting copywriting methods to leverage - The importance of picking the most profitable market - How "the arithmetic" is as important as the words you write - Why research is the most valuable part of copywriting - Ways to become a master headline writer - How extensive lists of bullets can help justify higher prices - How long your copy should be to maximize your response - How to master copywriting online where there are size and character limits - The difference between good and bad advertising - How sales experience can make you a better copywriter And much, much more - all told with brutal honesty and lavish generosity. Timeless Copywriting Secrets guides readers through proven strategies which have been used to craft persuasive & profitable ads for over 100 years, and will continue to work for the next 100 years and beyond. Timeless Copywriting Secrets helps prime your advertising campaigns for success before you write a single word of copy. Read this book today and get people to eagerly read their way down your greased sales slide until they have no choice but to buy. To get started, scroll up to the top of this page and click BUY NOW!

Author : Maria Veloso
Publisher : AMACOM
ISBN 13 : 0814432522
Total Pages : 322 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.