Persuasive Communication

Author : James B. Stiff
Publisher : Guilford Publications
ISBN 13 : 1462526845
Total Pages : 401 pages
Book Rating : 4.40/5 ( download)

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Download or read book Persuasive Communication, Third Edition written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Author : Richard O. Young
Publisher : Routledge
ISBN 13 : 131741716X
Total Pages : 779 pages
Book Rating : 4.63/5 ( download)

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Download or read book Persuasive Communication written by Richard O. Young and published by Routledge. This book was released on 2016-07-15 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Author : James Brian Stiff
Publisher : Guilford Press
ISBN 13 : 9781572307025
Total Pages : 372 pages
Book Rating : 4.21/5 ( download)

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Download or read book Persuasive Communication written by James Brian Stiff and published by Guilford Press. This book was released on 2002-10-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Author : Richard Storey
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566078194
Total Pages : 252 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Art of Persuasive Communication written by Richard Storey and published by Gower Publishing, Ltd.. This book was released on 1997 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.

Author :
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.39/5 ( download)

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Download or read book Recent Reports written by and published by . This book was released on 1990 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Erwin Paul Bettinghaus
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.06/5 ( download)

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Download or read book Persuasive Communication written by Erwin Paul Bettinghaus and published by . This book was released on 1980 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

Author : S. Steinberg
Publisher : Juta and Company Ltd
ISBN 13 : 9780702152108
Total Pages : 316 pages
Book Rating : 4.02/5 ( download)

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Download or read book Persuasive Communication Skills written by S. Steinberg and published by Juta and Company Ltd. This book was released on 1999-10-31 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.

Author : Kristie Sigler
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9781792472626
Total Pages : 277 pages
Book Rating : 4.25/5 ( download)

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Download or read book Persuasive Communication written by Kristie Sigler and published by Kendall/Hunt Publishing Company. This book was released on 2021-08-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.

Author : Johann C. De Wet
Publisher : Juta and Company Ltd
ISBN 13 : 9780702177774
Total Pages : 252 pages
Book Rating : 4.76/5 ( download)

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Download or read book The Art of Persuasive Communication written by Johann C. De Wet and published by Juta and Company Ltd. This book was released on 2009-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. The work is theoretically well-grounded and considerate of the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere. Contemporary examples, including rhetorical discourses of South African statesmen, are provided to facilitate understanding. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. In fact, the book should be helpful to potential persuaders and persuadees across the broad spectrum of society as it will give persuadees a better chance to identify persuasion and defend themselves against the unscrupulous.

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1317328876
Total Pages : 765 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2016-12-19 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.