Persuasion Across Genres

Author : Helena Halmari
Publisher : John Benjamins Publishing
ISBN 13 : 9789027253736
Total Pages : 280 pages
Book Rating : 4.30/5 ( download)

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Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Author : Helena Halmari
Publisher : John Benjamins Publishing
ISBN 13 : 9027294747
Total Pages : 269 pages
Book Rating : 4.46/5 ( download)

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Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005-02-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

Author :
Publisher : BRILL
ISBN 13 : 9004412557
Total Pages : 424 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Ancient Art of Persuasion across Genres and Topics written by and published by BRILL. This book was released on 2019-11-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an original collection of essays that contribute to a developing appreciation of persuasion across ancient genres (mainly oratory, historiography, poetry) and a wide diversity of interdisciplinary topics (performance, language, style, emotions, gender, argumentation and narrative, politics).

Author : Sujata S. Kathpalia
Publisher : Routledge
ISBN 13 : 9780429243721
Total Pages : 220 pages
Book Rating : 4.23/5 ( download)

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Download or read book Persuasive Genres written by Sujata S. Kathpalia and published by Routledge. This book was released on 2021-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the Internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in re-conceptualising the way in which we interpret and understand genres from linguistic and discourse perspectives"--

Author : Jeremy Koay
Publisher : Springer
ISBN 13 : 3030121496
Total Pages : 86 pages
Book Rating : 4.95/5 ( download)

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Download or read book Persuasion in Self-improvement Books written by Jeremy Koay and published by Springer. This book was released on 2019-02-25 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.

Author : Jan Blommaert
Publisher : John Benjamins Publishing
ISBN 13 : 9027250162
Total Pages : 261 pages
Book Rating : 4.62/5 ( download)

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Download or read book The Pragmatics of Intercultural and International Communication written by Jan Blommaert and published by John Benjamins Publishing. This book was released on 1991-01-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of papers from a special session of the International Pragmatics Conference (Antwerp, August 1987) and from the Symposium on Intercultural Communication (Ghent, December 1987). Studying the communicative styles of cultures and social groups, both at the descriptive level and at the level of pragmatic theory construction, should be a target of pragmatics as a discipline. A clear view is needed of the restrictions on adaptability involving potential fields of conflict in intercultural and international communication. As the contributions to this volume demonstrate, very little should be taken for granted in this respect.

Author : Mara Sophia Zanotto
Publisher : John Benjamins Publishing
ISBN 13 : 9789027254177
Total Pages : 336 pages
Book Rating : 4.76/5 ( download)

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Download or read book Confronting Metaphor in Use written by Mara Sophia Zanotto and published by John Benjamins Publishing. This book was released on 2008 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is timely for researchers to approach metaphor as social and situated, as a matter of language and discourse, and not just as a matter of thought. Over the last twenty five years, scholars have come to appreciate in depth the cognitive, motivated and embodied nature of metaphor, but have tended to background the linguistic form of metaphor and have largely ignored how this connects to its role in the discourses in which our lives are constructed and lived. This book brings language and social dimensions into the picture, offering snapshots of metaphor use in real language and in real lives across the very different cultures of Europe and Brazil and contributing to the theorizing of metaphor in discourse.

Author : Jana Pelclová
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027263590
Total Pages : 342 pages
Book Rating : 4.99/5 ( download)

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Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Author : María Ángeles Orts Llopis
Publisher : Linguistic Insights
ISBN 13 : 9783034330107
Total Pages : 0 pages
Book Rating : 4.03/5 ( download)

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Download or read book Power, Persuasion and Manipulation in Specialised Genres written by María Ángeles Orts Llopis and published by Linguistic Insights. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, bringing forth studies on the language of various specialised fields such as law and arbitration, engineering, economics, advertising, business, politics, medicine, social work, education and the media.

Author : Carmen Pérez-Llantada
Publisher : Cambridge University Press
ISBN 13 : 1108892221
Total Pages : 269 pages
Book Rating : 4.23/5 ( download)

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Download or read book Research Genres Across Languages written by Carmen Pérez-Llantada and published by Cambridge University Press. This book was released on 2021-07-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: At present, Web 2.0 technologies are making traditional research genres evolve and form complex genre assemblage with other genres online. This book takes the perspective of genre analysis to provide a timely examination of professional and public communication of science. It gives an updated overview on the increasing diversification of genres for communicating scientific research today by reviewing relevant theories that contribute an understanding of genre evolution and innovation in Web 2.0. The book also offers a much-needed critical enquiry into the dynamics of languages for academic and research communication and reflects on current language-related issues such as academic Englishes, ELF lects, translanguaging, polylanguaging and the multilingualisation of science. Additionally, it complements the critical reflections with data from small-scale specialised corpora and exploratory survey research. The book also includes pedagogical orientations for teaching/training researchers in the STEMM disciplines and proposes several avenues for future enquiry into research genres across languages.